WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY.<\/strong>
\nThose who crave mass impressions, viral videos or short-term results have never understood the lasting value of this type of media investment. Those who believe in this concept see it as the most efficient and unique means by which to build influence over time.<\/p>\nAs we waited for the media industry to catch up, we honed our craft. We built media companies on behalf of theme parks, indigenous cultures, personal legacies, the Second Amendment to the Constitution and more. Each of these endeavors didn\u2019t grow their influence through full-page spreads, social media posts or TV spots alone. They recognized that there was white space in a narrative that they could control with years-long dedication to owned storytelling.<\/p><\/blockquote>\n
For the record, content marketing is well over 100 years old with many notable programs that made an impact on culture, like the King Biscuit Flour Hour and Mutual of Omaha’s Wild Kingdom. Ackerman McQueen didn’t invent a new form of advertising. The agency took an old format and renewed it for the always-on digital age.<\/p>\n
Also, did you notice how the agency, which is also highly skilled in the dark arts of PR, did not say they support “gun manufacturers” above? They said, “Second Amendment to the Constitution” instead. There is a difference, but it’s not one the agency or the NRA wants anyone to explore. <\/p>\n
The Freedom Frame<\/h2>\n
Framing is everything here and Ackerman McQueen knows all about framing. By using God-given “freedoms” as the driving impulse to sell more guns, the agency has created more than a community of interest. Gun advocates are a nation unto themselves.<\/p>\n
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