{"id":26282,"date":"2018-05-01T07:14:11","date_gmt":"2018-05-01T14:14:11","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=26282"},"modified":"2018-05-01T07:14:11","modified_gmt":"2018-05-01T14:14:11","slug":"the-swoosh-is-a-bros-brand","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/the-swoosh-is-a-bros-brand\/","title":{"rendered":"The Swoosh Is A Bro’s Brand"},"content":{"rendered":"

The #MeToo movement has finally come to Beaverton, and not a moment too soon. <\/p>\n

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According to a lengthy report from The New York Times<\/a>, the “bro” culture at Nike is toxic to women and harmful to their careers.<\/p>\n

Nike\u2019s own research shows that women occupy nearly half the company\u2019s workforce but just 38 percent of positions of director or higher, and 29 percent of the vice presidents, according to an April 4 internal memo obtained by The Times.<\/p>\n

And while Nike executives have told investors that the women\u2019s category was a crucial part of its revenue growth strategy, former employees said it was not given the budget it needed to roll out the sophisticated marketing campaigns that were the hallmark of traditional men\u2019s sports, like basketball.<\/p><\/blockquote>\n

The problem runs deeper than looking away from the women’s athletic market. Women who work for, or with, Nike have their own stories to tell, some of which appear in the Times investigative piece. More critical voices are now emerging on social. <\/p>\n

Championship runner, coach, and entrepreneur, Lauren Fleshman<\/a>, has this to say:<\/p>\n

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In my 9+ years as a Nike athlete, I saw women as the visiting species. I fought to have women marketed outside the male gaze. There are great men and women there, but culture is first forged within an origin story. https:\/\/t.co\/QoTODNTcJ7<\/a><\/p>\n

— Lauren Fleshman (@laurenfleshman) April 30, 2018<\/a><\/p><\/blockquote>\n