{"id":26472,"date":"2018-05-20T05:32:35","date_gmt":"2018-05-20T12:32:35","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=26472"},"modified":"2018-05-21T06:00:09","modified_gmt":"2018-05-21T13:00:09","slug":"bbc-creative-weaves-a-world-cup-tapestry-for-all-time","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/bbc-creative-weaves-a-world-cup-tapestry-for-all-time\/","title":{"rendered":"BBC Creative Weaves A World Cup Tapestry for All Time"},"content":{"rendered":"<p>Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard.<\/p>\n<p><a href-\"http:\/\/www.bbccreative.co.uk\/projects\/bbc-sport-world-cup-2018\/\">BBC Creative<\/a>, the broadcaster\u2019s in-house agency, painstakingly created a film that included over 600 unique embroidered frames: a feat never before attempted at this scale. <\/p>\n<p>The film promotes FIFA World Cup in Russia and features a special arrangement of Russian folk song, &#8220;Oche Chernye,&#8221; recorded at Abbey Road by Sir John Tomlinson. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WBxwX1myxqc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>To complement the film, BBC&#8217;s team made a 7-meter long tapestry depicting World Cup moments. Following the competition, the tapestry will be updated to reflect the sporting record. <\/p>\n<p>According to <a href=\"http:\/\/www.thedrum.com\/news\/2018\/05\/19\/the-bbcs-operatic-embroidered-world-cup-2018-film-how-it-was-made?utm_content=&#038;utm_campaign=social&#038;utm_source=twitter\">The Drum<\/a>, more than 227,000 meters of thread was used to create the spot, which was directed by <a href=\"http:\/\/www.nicoslivesey.com\/\">Nicos Livesey<\/a>.<\/p>\n<p>Edward Usher, one of the makers, explained the huge amount of work that went into the components of the campaign is all part of the ethos and remit BBC Creative. &#8220;There\u2019s a lot of people that trust the creative and the creative directors here to create something that\u2019s completely unique and new that will put us on the map.&#8221;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Z9cyKznlTHs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>BBC Creative launched in January 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. Today, the tapestries are mostly museum pieces, but a creative team in England discovered a new and improved use for the textile storyboard. BBC Creative, the broadcaster\u2019s in-house agency, painstakingly created a film that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,10,70,67,127,96],"tags":[],"class_list":{"0":"post-26472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertainment","8":"category-art-of-advertising","9":"category-content","10":"category-directors","11":"category-creative-review","12":"category-sports-marketing","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BBC Creative Weaves A World Cup Tapestry for All Time - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/bbc-creative-weaves-a-world-cup-tapestry-for-all-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Creative Weaves A World Cup Tapestry for All Time - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Tapestries have been used by royal courts for thousands of years to depict important events in the lives of the citizenry. 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