{"id":26706,"date":"2018-05-31T18:51:34","date_gmt":"2018-06-01T01:51:34","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=26706"},"modified":"2018-05-31T18:51:34","modified_gmt":"2018-06-01T01:51:34","slug":"ana-to-acquire-dma-forming-largest-marcom-trade-group-in-u-s","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ana-to-acquire-dma-forming-largest-marcom-trade-group-in-u-s\/","title":{"rendered":"ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S."},"content":{"rendered":"<p><a href=\"https:\/\/www.ana.net\/\">The ANA<\/a> (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data &#038; Marketing Association (formerly the Direct Marketing Association).<\/p>\n<p>The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The integration is scheduled to be completed as of July 1, 2018, and will create the single largest trade association in the U.S. devoted to serving all aspects of marketing.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">After voting this morning, our board has approved the acquisition of <a href=\"https:\/\/twitter.com\/DMA_USA?ref_src=twsrc%5Etfw\">@DMA_USA<\/a>, creating the single largest U.S. trade group devoted to marketing and advertising. You can read more here: <a href=\"https:\/\/t.co\/OOHTMl3e5T\">https:\/\/t.co\/OOHTMl3e5T<\/a> <a href=\"https:\/\/t.co\/ig3klMMNIh\">pic.twitter.com\/ig3klMMNIh<\/a><\/p>\n<p>&mdash; ANAmarketers (@ANAmarketers) <a href=\"https:\/\/twitter.com\/ANAmarketers\/status\/1002221949139988480?ref_src=twsrc%5Etfw\">May 31, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The combined enterprise includes a diverse membership group of leading national advertisers, advertising agencies, media companies, law firms, consultancies, ad tech and advertising companies, and marketing solution and service providers. The collective membership in the merged organization will include <strong>2,000 corporate enterprises<\/strong> representing <strong>20,000 brands<\/strong> and engaging <strong>150,000 industry professionals<\/strong>.<\/p>\n<p>\u201cThe combination of these two venerable institutions brings immense value to both member bases, as they will share a wide array of valuable resources and leadership platforms,\u201d said ANA CEO Bob Liodice. \u201cThe ANA\/DMA collaboration creates a dynamic new entity dedicated to comprehensively serving virtually every aspect of marketing with distinction and professionalism. The ANA is particularly enthused at the potential for enhancing consumer engagement and business value through innovative, data-driven marketing.\u201d<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bgo9s6ODQXz\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:39.675925925925924% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bgo9s6ODQXz\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Avoid the ??<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/anamarketers\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> ANA<\/a> (@anamarketers) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-03-22T21:09:38+00:00\">Mar 22, 2018 at 2:09pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Liodice said that under the terms of the agreement, the DMA will become an ANA division to be headed by DMA CEO Tom Benton. This unit will serve both membership bases with a robust network of educational and professional development resources channeled through the DMA\u2019s strategic center for data-driven excellence. The two groups will convene a combined, exclusive leadership team with a focus on identifying and implementing data-driven initiatives to advance the industry and drive growth.<\/p>\n<p>\u201cThe ANA and DMA memberships are composed of the most talented and professional advertising and marketing organizations in the world. The combination of these two associations will provide all DMA and ANA members with the power to responsibly guide data-driven marketing that delivers value to consumers and customers,\u201d said Benton. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data &#038; Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,9],"tags":[],"class_list":{"0":"post-26706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-direct","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S. - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ana-to-acquire-dma-forming-largest-marcom-trade-group-in-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S. - Adpulp\" \/>\n<meta property=\"og:description\" content=\"The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data &#038; Marketing Association (formerly the Direct Marketing Association). 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Huzzah!https:\/\/t.co\/U0218eXZk7\u2014 Spike Jones (@spikejones) January 3,\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/fish-aquarium-school-of-fish-under-water-159496.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/fish-aquarium-school-of-fish-under-water-159496.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/fish-aquarium-school-of-fish-under-water-159496.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/fish-aquarium-school-of-fish-under-water-159496.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/fish-aquarium-school-of-fish-under-water-159496.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2907,"url":"https:\/\/www.adpulp.com\/price_will_alwa\/","url_meta":{"origin":26706,"position":1},"title":"Price Will Always Play","author":"David Burn","date":"August 30, 2006","format":false,"excerpt":"In today's paper, New York Times takes a look at the lowly coupon and its place in the world. An estimated 99 percent of the roughly 300 billion coupons distributed annually in the United States \u2014 mainly in Sunday newspapers \u2014 end up in the trash, unused and unredeemed. \u201cThe\u2026","rel":"","context":"In &quot;Direct&quot;","block_context":{"text":"Direct","link":"https:\/\/www.adpulp.com\/category\/direct\/"},"img":{"alt_text":"clip_a_coupon.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/clip_a_coupon.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1381,"url":"https:\/\/www.adpulp.com\/post_1\/","url_meta":{"origin":26706,"position":2},"title":"Blogging Directly","author":"David Burn","date":"October 15, 2005","format":false,"excerpt":"Bob Cargill, a Sudbury, Mass-based creative director, copywriter and communications strategist is stoked about the launch of two new blogs directly in his realm of expertisedirect marketing. It was inevitable that both DIRECT and DM News would eventually establish a presence in the blogosphere, but whats the chance of two\u2026","rel":"","context":"In &quot;Direct&quot;","block_context":{"text":"Direct","link":"https:\/\/www.adpulp.com\/category\/direct\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1665,"url":"https:\/\/www.adpulp.com\/retailers_bait\/","url_meta":{"origin":26706,"position":3},"title":"Retailers Bait Sportsmen With Mountains Of Gear","author":"David Burn","date":"December 1, 2005","format":false,"excerpt":"USA Today: Millions of anglers, hunters and target shooters are shelling out billions of dollars on gear, from $300 fly-fishing rods to $10,000 shotguns. Outdoor retailers such as Cabela's are expanding nationwide, opening superstores that attract legions of shoppers and tourists. Outdoor trade shows are drawing more exhibitors each year.\u2026","rel":"","context":"In &quot;Lifestyle Marketing&quot;","block_context":{"text":"Lifestyle Marketing","link":"https:\/\/www.adpulp.com\/category\/lifestyle-marketing\/"},"img":{"alt_text":"hunt-fish.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/hunt-fish.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37100,"url":"https:\/\/www.adpulp.com\/the-richards-group-and-tommy-lee-jones-make-a-short-western\/","url_meta":{"origin":26706,"position":4},"title":"The Richards Group and Tommy Lee Jones Make A Short Western","author":"David Burn","date":"August 9, 2021","format":false,"excerpt":"Beef is the top-selling meat in the U.S., with sales in 2020 increasing to $30.3 billion, a 23.7% jump year-over-year. In Texas\u2014the nation's top beef-producing state\u201417,500 beef cattle producers, ranching families, and businesses are members of the Texas and Southwestern Cattle Raisers Association (TSCRA), a 144-year-old organization. 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Oregon's unemployment is now in double digits. And on the sour notes sound... Unless you brew craft beer. Then it's all clanging bottles and the sweet roll of kegs. According to The Wall Street Journal the industry is\u2026","rel":"","context":"In &quot;Economic Indicators&quot;","block_context":{"text":"Economic Indicators","link":"https:\/\/www.adpulp.com\/category\/economic-indicators\/"},"img":{"alt_text":"Growth_Rates_beer_industry.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/03\/18\/Growth_Rates_beer_industry.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/26706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=26706"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/26706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/26707"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=26706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=26706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=26706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}