{"id":26812,"date":"2018-06-08T06:40:24","date_gmt":"2018-06-08T13:40:24","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=26812"},"modified":"2018-06-08T06:47:50","modified_gmt":"2018-06-08T13:47:50","slug":"talent-is-talent-but-senior-creative-talent-is-a-precious-human-resource","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/talent-is-talent-but-senior-creative-talent-is-a-precious-human-resource\/","title":{"rendered":"Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource"},"content":{"rendered":"

For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team.<\/p>\n

So, why are agencies and clients slow to hire senior creative people? You’d think that the most experienced people, as in most other professions, would also be the most highly sought after. In advertising, that’s not always the case. <\/p>\n

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An older and wiser advertising professional, for all his or her experience, might be jaded from all this experience. People love the ambition and “can do” mentality found in younger workers. They also like the price. Which leaves way too many talented senior people on the sidelines for way too long. <\/p>\n

George Tannenbaum<\/a>, 60, is one creative professional who lays it out for all to see:<\/p>\n

Just four years ago, when I was 56, I lost my ECD job at a prestigious digital agency. Fifty-six, in advertising and out of work is not a great place to be. I had legitimate fears that I would never work again. Who wouldn\u2019t have fears like that?<\/p><\/blockquote>\n

Today, Tannenbaum is Executive Creative Director and Copy Chief at Ogilvy & Mather Advertising in New York City. Lots of other creative people over the age of 40 are still scrambling to land rewarding and meaningful work. <\/p>\n

Here’s an appeal from Jim Mitchem in North Carolina. He’s an author and a copywriter with chops:<\/p>\n