{"id":27034,"date":"2018-07-03T08:07:30","date_gmt":"2018-07-03T15:07:30","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=27034"},"modified":"2018-07-03T08:09:28","modified_gmt":"2018-07-03T15:09:28","slug":"perpetual-reinvention-and-forward-movement-cabell-harris-co-are-workin-on-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/perpetual-reinvention-and-forward-movement-cabell-harris-co-are-workin-on-it\/","title":{"rendered":"Perpetual Reinvention and Forward Movement\u2014Cabell Harris &#038; Co. Are WORKin On It"},"content":{"rendered":"<p>Cabell Harris and his agency, <a href=\"http:\/\/www.worklabs.com\/\">WORK Labs<\/a> in Richmond, Virginia are industry famous. Deservedly so. <\/p>\n<p>Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. <\/p>\n<p>According to <a href=\"https:\/\/richmondbizsense.com\/2018\/07\/02\/creative-qa-cabell-harris-redefines-work\/\">Richmond Biz Sense<\/a> this is about to change. Harris said he is looking into possibly locating his company in a joint venture with some of his clients. <\/p>\n<p>In related news, WORK is working with a former retail client on a Work-branded coffee and with a local brewery on a Work beer. WORK also hauled off a bunch of industry awards recently at the annual Richmond show, including a Best of Show for this VCU Brandcenter video:<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-kaxlyLCakc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>If you don&#8217;t have time to watch the whole video right now, go to the 2:30 spot and start there. The narrator sets the stage: &#8220;Mind control&#8230;governments, organizations and secret societies have all tried to tap into its power, but how do branding and marketing succeed where others have failed? The trick is conceptual thinking.&#8221; <\/p>\n<p>Satire is the highest form of criticism.<\/p>\n<p>The article in the Richmond press also suggests how Harris makes his way in the world. &#8220;I started Work as an ad agency for ad agencies,&#8221; says Harris. &#8220;Most people go: &#8216;What the hell does that mean?&#8217; It means you become like you\u2019re the agency for that agency. A lot of people don\u2019t realize how much freelance that these large agencies use, and they try to hide it.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,296,39,74],"tags":[],"class_list":{"0":"post-27034","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-agency-business","10":"category-awards","11":"category-design","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perpetual Reinvention and Forward Movement\u2014Cabell Harris &amp; Co. 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