{"id":27533,"date":"2018-09-05T09:30:48","date_gmt":"2018-09-05T16:30:48","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=27533"},"modified":"2018-09-05T10:36:21","modified_gmt":"2018-09-05T17:36:21","slug":"nike-just-did-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/nike-just-did-it\/","title":{"rendered":"Nike Just Did It"},"content":{"rendered":"<p>Dan Wieden and his ad agency are many different things to many different people. As far as I&#8217;m concerned, he&#8217;s the copywriter&#8217;s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. <em>Just Do It.<\/em><\/p>\n<p>The brand mantra is now 30 years old and Nike wants to let its pirate flag fly. <\/p>\n<p>Nike wants to be &#8220;Nike the disruptor&#8221; again. The innovator. The champion. <\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Believe in something, even if it means sacrificing everything. <a href=\"https:\/\/twitter.com\/hashtag\/JustDoIt?src=hash&amp;ref_src=twsrc%5Etfw\">#JustDoIt<\/a> <a href=\"https:\/\/t.co\/SRWkMIDdaO\">pic.twitter.com\/SRWkMIDdaO<\/a><\/p>\n<p>&mdash; Colin Kaepernick (@Kaepernick7) <a href=\"https:\/\/twitter.com\/Kaepernick7\/status\/1036695513251434498?ref_src=twsrc%5Etfw\">September 3, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>I love the ad. On its own. Isolated from reality. <\/p>\n<p>But the idea that Nike is in any way a proponent of labor is absurd. The reality of Nike is once again masked by the greatness of its advertising. Thankfully, the unmasking also happened within minutes of the ad&#8217;s launch on Twitter.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">Everything about this is a mediated mind fuck. Kaepernick gets paid to represent his movement, which Nike uses to sell sneakers that are manufactured in Vietnamese sweatshops, to Americans who think they&#39;re &quot;woke.&quot;<\/p>\n<p>lol capitalism always wins. <a href=\"https:\/\/t.co\/7j4BttHyMf\">https:\/\/t.co\/7j4BttHyMf<\/a><\/p>\n<p>&mdash; Bridget Phetasy (@BridgetPhetasy) <a href=\"https:\/\/twitter.com\/BridgetPhetasy\/status\/1036708180095512577?ref_src=twsrc%5Etfw\">September 3, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Please use our Facebook-enabled comments to discuss. <\/p>\n<p>[UPDATE] The long form TV ad, narrated by Kaepernick, breaks tomorrow night during the first NFL game of the season. <\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p lang=\"en\" dir=\"ltr\">FIRST LOOK: New Nike \u201cJust Do It\u201d ad, voiced by <a href=\"https:\/\/twitter.com\/Kaepernick7?ref_src=twsrc%5Etfw\">@Kaepernick7<\/a>, scheduled to air, as of now, on tomorrow night\u2019s Falcons-Eagles season opener. <a href=\"https:\/\/t.co\/FZpUhdOlWW\">pic.twitter.com\/FZpUhdOlWW<\/a><\/p>\n<p>&mdash; Darren Rovell (@darrenrovell) <a href=\"https:\/\/twitter.com\/darrenrovell\/status\/1037388324917469184?ref_src=twsrc%5Etfw\">September 5, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dan Wieden and his ad agency are many different things to many different people. As far as I&#8217;m concerned, he&#8217;s the copywriter&#8217;s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,47,119,100],"tags":[],"class_list":{"0":"post-27533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-celebrity-endorsement","9":"category-social-media","10":"category-twitter","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike Just Did It - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/nike-just-did-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike Just Did It - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Dan Wieden and his ad agency are many different things to many different people. 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People are so sensitive! \u201cWinning takes care of everything.\u201d @tigerwoods, World #1. twitter.com\/nikegolf\/statu\u2026\u2014 Nike Golf (@nikegolf) March 25, 2013 The talking heads on CNN are discussing the wisdom, or lack thereof, of Nike's ways. So are the instapundits on blogs,\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26282,"url":"https:\/\/www.adpulp.com\/the-swoosh-is-a-bros-brand\/","url_meta":{"origin":27533,"position":1},"title":"The Swoosh Is A Bro&#8217;s Brand","author":"David Burn","date":"May 1, 2018","format":false,"excerpt":"The #MeToo movement has finally come to Beaverton, and not a moment too soon. According to a lengthy report from The New York Times, the \"bro\" culture at Nike is toxic to women and harmful to their careers. Nike\u2019s own research shows that women occupy nearly half the company\u2019s workforce\u2026","rel":"","context":"In &quot;Clients From Hell&quot;","block_context":{"text":"Clients From Hell","link":"https:\/\/www.adpulp.com\/category\/clients-from-hell\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/nike-Bro.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/nike-Bro.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/nike-Bro.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/nike-Bro.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/nike-Bro.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":3744,"url":"https:\/\/www.adpulp.com\/crispins_off_an\/","url_meta":{"origin":27533,"position":2},"title":"Crispin&#8217;s Off And Running With Nike","author":"Dan Goldgeier","date":"April 24, 2007","format":false,"excerpt":"From Ad Age: Nike has officially transferred the creative work for its running-shoe business, as well as the Nike Plus and its Nike ID Web site accounts, to Miami-based Crispin Porter & Bogusky, a Nike spokesman said. \"Crispin Porter & Bogusky has a proven track record for delivering creative, breakthrough\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2033,"url":"https:\/\/www.adpulp.com\/thats_interesti\/","url_meta":{"origin":27533,"position":3},"title":"That&#8217;s Interesting But Where&#8217;s Our Product?","author":"David Burn","date":"January 31, 2006","format":false,"excerpt":"In the current issue of Business Week, the magazine explores the firing of William Perez by Phil Knight at Nike, in an article titled, \"Inside the Coup at Nike.\" AdPulp readers may be particularly interested in the following paragraph. Perez, who came from a consumer-product marketing background, says he sometimes\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15036,"url":"https:\/\/www.adpulp.com\/fighting-words-foamposite-one-galaxy\/","url_meta":{"origin":27533,"position":4},"title":"Fighting Words: Foamposite One Galaxy","author":"David Burn","date":"February 27, 2012","format":false,"excerpt":"Creating over-the-top-demand for a product (or service) is a what brand managers dream about. But in real life, it's a perfect storm that only a few will ever experience. Apple knows this storm, and so does Nike. I use the word storm not lightly. Last week, people began rioting outside\u2026","rel":"","context":"In &quot;PR&quot;","block_context":{"text":"PR","link":"https:\/\/www.adpulp.com\/category\/pr\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":694,"url":"https:\/\/www.adpulp.com\/for_nike_sears\/","url_meta":{"origin":27533,"position":5},"title":"For Nike, Sears Just Doesn&#8217;t Do It","author":"Dan Goldgeier","date":"May 5, 2005","format":false,"excerpt":"This article in the New York Times reports that Nike has decided to stop selling its shoes and clothing at Sears. The speculation is that Nike is afraid of having its brand end up at whatever types of low-end stores emerge from the Sears\/Kmart merger. I actually think this is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/27533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=27533"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/27533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/27535"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=27533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=27533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=27533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}