{"id":28238,"date":"2018-12-13T08:36:18","date_gmt":"2018-12-13T16:36:18","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=28238"},"modified":"2018-12-29T06:09:33","modified_gmt":"2018-12-29T14:09:33","slug":"everyone-wants-better-work-not-everyone-knows-what-it-takes-to-make-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/everyone-wants-better-work-not-everyone-knows-what-it-takes-to-make-it\/","title":{"rendered":"Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It"},"content":{"rendered":"

How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work.<\/p>\n

I am curious. Is your success<\/em> in advertising really all about the work? For most people, it’s also about being easy to work with<\/em>, among other tangibles, like your gender, race and age.<\/p>\n

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Getting to the bottom of these questions is more than a rhetorical exercise for people working in advertising today. The agency business is facing pressure from all sides. The best talent is heading to tech companies for the money and the challenges offered. Meanwhile, clients are calling up their consultant friends and building out their internal creative departments. <\/p>\n

What’s an agency worker to do?<\/p>\n

Mark Pollard<\/a>, a strategist who loves words, is puzzling over these things too. Let’s consider his thoughts on better agency\/client relationships, which are required before any creative bars are raised. <\/p>\n

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The 4 main reasons marketers don\u2019t get better work from their agencies:
1. They don\u2019t really want it
2. They don\u2019t know what it is
3. They don\u2019t want to pay for it
4. They want process for the sake of process<\/p>\n

— Mark Pollard (@markpollard) December 12, 2018<\/a><\/p><\/blockquote>\n