{"id":28874,"date":"2019-01-31T13:47:41","date_gmt":"2019-01-31T21:47:41","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=28874"},"modified":"2019-08-03T21:28:42","modified_gmt":"2019-08-04T02:28:42","slug":"catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/","title":{"rendered":"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur"},"content":{"rendered":"\r\n

Bart Cleveland<\/a> has a lot of energy and much to teach today’s up and coming advertising professionals.<\/p>\r\n\r\n\r\n\r\n

An art director by trade, he has been a partner in three successful ad agencies\u2014Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab<\/a> (JPL) in Austin, Texas, which is an innovative and customized training program for aspiring advertising professionals.<\/p>\r\n\r\n\r\n\r\n

Cleveland met me at Stonehouse Coffee<\/a> on South Lamar to discuss his career and what he’s doing now. “The common thread throughout my career has always been that I like to help and mentor others,” he says.<\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/vimeo.com\/309156803<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Cleveland is consciously taking after one of his early teachers\u2014Rob Lawton<\/a>, the One Show Hall of Fame educator, who taught Cleveland and many other future industry stars at Texas A&M-Commerce<\/a>.<\/p>\r\n\r\n\r\n\r\n

The Impetus: A Burning Desire To Do Great Work<\/h2>\r\n\r\n\r\n\r\n

“I jokingly tell a story about one of the first places I worked,” says Cleveland. “I was appealing to the owner about doing better work, and he said, ‘Bart, my philosophy of advertising is the client signs the check on one side, and I sign it on the other.’ It wasn\u2019t lost on my young mind that I was in the wrong place if I wanted to do great work. I held nothing against those people. It was just a different philosophy.”<\/p>\r\n\r\n\r\n\r\n

After 12 years as an agency staffer, Cleveland took the entrepreneurial leap and hung out his first shingle with Chip Clark in Atlanta. “What I decided after a period of time was I\u2019m going to have to become an owner and take the risk in order to do great work.”<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n
\r\n

I call advertising a religion with lots of denominations. We all believe we\u2019re going to advertising heaven. But our<\/em> way.\u00a0<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

The Problem: People Don’t Know How To Think<\/h2>\r\n\r\n\r\n\r\n

JPL’s customers are typically one to two years into their advertising careers. Cleveland says his proteges often find that they hit a wall at this early juncture and can’t advance because they don’t have the portfolio they need, nor the skills to acquire it. “I am very discouraged at the preparatory level that kids are coming out of school with.\u00a0Our business has dramatically changed in the last dozen years. It moves at faster speeds than ever, yet the academic model is behind the curve.”<\/p>\r\n\r\n\r\n\r\n

Cleveland’s mentoring started early in his career. While working his first job in Florida, he became a guest lecturer at Ringling School of Art and Design<\/a> in Sarasota. “Every Friday, I would teach design and advertising. I also started doing talks on campuses. Kids would come up to me and say, ‘We don\u2019t have any way to do what you\u2019re saying, to build a portfolio.'”<\/p>\r\n\r\n\r\n\r\n

After Cleveland moved to Atlanta, he taught at both Portfolio Center and Creative Circus, which was co-founded by his mentor, Rob Lawton. He also brought his mentoring mindset to work with him.<\/p>\r\n\r\n\r\n\r\n

\r\n

I hired a lot of people right out of school. They didn\u2019t know how to think, although they were very talented. I needed them to think and come up with great ideas at will, so I created processes for them to practice that. Techniques to help them think and create a prolific number of ideas, and then to discern which ideas are most innovative.\u00a0<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n

The Solution: Accelerated, Affordable Learning<\/h2>\r\n\r\n\r\n\r\n

Because graduates of four-year colleges have not been taught to think conceptually on campus, most of the people who enroll in JPL’s training programs need to rebuild their portfolio from the ground up.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

“We start out with a career assessment,” says Cleveland. “I do ‘Me Research’ with them to learn about what their dreams are. I try to understand the person and what motivates them. Being motived is a key to being prolific and a key to being effective.”<\/p>\r\n\r\n\r\n\r\n

Proteges leave the training program with 18-24 pieces that constitute an entry-level portfolio. Cleveland calls it, “accelerated learning,” and says he squeezes two years of education into a six-month block. “I grew up poor. The idea of going to six years of school and incuring all that expense, wouldn\u2019t have been possible for me.”<\/p>\r\n\r\n\r\n\r\n

Cleveland is a well-known ad man and he leverages his network to benefit his proteges. He asks people like David Baldwin and PJ Pereira to give a little bit of their time, and he receives countless volunteer hours from the staff at Austin agency McGarrah Jessee. Mark McGarrah and Bryan Jessee are his partners in JPL and the agency provides the infrastructure for the business.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

JPL has helped to place its graduates at The Richards Group, FCB Chicago, Ogilvy NY, 72andsunny, Goodby Silverstein and many other creatively-driven agencies.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies\u2014Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […]<\/p>\n","protected":false},"author":3,"featured_media":28884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,3,296,52,324,62],"tags":[],"class_list":{"0":"post-28874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agencies","9":"category-agency-business","10":"category-change-agents","11":"category-tea-for-texas","12":"category-the-adpulp-interview","13":"entry"},"yoast_head":"\nCatching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies\u2014Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T21:47:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-04T02:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur\",\"datePublished\":\"2019-01-31T21:47:41+00:00\",\"dateModified\":\"2019-08-04T02:28:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\"},\"wordCount\":810,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png\",\"articleSection\":[\"Ad People\",\"Agencies\",\"Agency Business\",\"Change Agents\",\"Tea for Texas\",\"The Adpulp Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\",\"url\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\",\"name\":\"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png\",\"datePublished\":\"2019-01-31T21:47:41+00:00\",\"dateModified\":\"2019-08-04T02:28:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/","og_locale":"en_US","og_type":"article","og_title":"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur - Adpulp","og_description":"Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies\u2014Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […]","og_url":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/","og_site_name":"Adpulp","article_published_time":"2019-01-31T21:47:41+00:00","article_modified_time":"2019-08-04T02:28:42+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png?fit=600%2C600&ssl=1","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur","datePublished":"2019-01-31T21:47:41+00:00","dateModified":"2019-08-04T02:28:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/"},"wordCount":810,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png","articleSection":["Ad People","Agencies","Agency Business","Change Agents","Tea for Texas","The Adpulp Interview"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/","url":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/","name":"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png","datePublished":"2019-01-31T21:47:41+00:00","dateModified":"2019-08-04T02:28:42+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/catching-up-with-bart-cleveland-art-director-mentor-and-entrepreneur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Catching Up with Bart Cleveland: Art Director, Mentor and Entrepreneur"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/01\/JPLnobackground.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-7vI","jetpack-related-posts":[{"id":1464,"url":"https:\/\/www.adpulp.com\/go_small\/","url_meta":{"origin":28874,"position":0},"title":"Go Small","author":"David Burn","date":"October 27, 2005","format":false,"excerpt":"Ad Age has a new blog. But it's not written by the countless journalists under the Crain's flag. No. It's the work of Bart Cleveland, Partner and Creative Director at McKee Wallwork Cleveland in Albuquerque, NM. This blog is for the future of creativity in our industry. For if that\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/www.adpulp.com\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1554,"url":"https:\/\/www.adpulp.com\/waste_is_the_wr\/","url_meta":{"origin":28874,"position":1},"title":"“Waste” Is The Wrong Verb","author":"David Burn","date":"November 9, 2005","format":false,"excerpt":"Not to be left in the dust by Forbes, Ad Age published it's own anti-blog piece a few weeks ago, that I initially scoffed at, then ignored. Here's the lead: Blog this: U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. I'd ignore this asinine story\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/www.adpulp.com\/category\/blogs\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2060,"url":"https:\/\/www.adpulp.com\/apples_in_albuq\/","url_meta":{"origin":28874,"position":2},"title":"Apples In Albuquerque","author":"David Burn","date":"February 3, 2006","format":false,"excerpt":"Bart Cleveland, of McKee Wallwork Cleveland, sounds like a good boss. One of my daily goals is to take a walk around the agency and talk to everyone. I really just want to observe how they\u2019re feeling. I want to encourage an excitement within each of them to do something\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"bart_cleveland.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/bart_cleveland.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2251,"url":"https:\/\/www.adpulp.com\/all_cooks_on_de\/","url_meta":{"origin":28874,"position":3},"title":"All Cooks On Deck","author":"David Burn","date":"March 2, 2006","format":false,"excerpt":"Ad Age's Small Agency Diary just got bigger. Joining Bart Cleveland, are Noelle Weaver and Marc Brownstein. Marc Brownstein, president of The Brownstein Group in Philadelphia explores the need for convergence in agency creative departments: How do we align the interactive creatives with the traditional (advertising) creatives, to collaborate on\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7762,"url":"https:\/\/www.adpulp.com\/big_ideas_in_sm\/","url_meta":{"origin":28874,"position":4},"title":"Big Ideas In Small Packages","author":"David Burn","date":"March 28, 2010","format":false,"excerpt":"I've never met David Baldwin of Baldwin&, so I don't know if he's humble or not, but he sounds humble in this Q+A with Bart Cleveland, care of Ad Age's Small Agency Diary. He also provides great answers (while sounding humble), which makes me want to pause and listen. Q.\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4395,"url":"https:\/\/www.adpulp.com\/the_franklin_bl\/","url_meta":{"origin":28874,"position":5},"title":"The Franklin Blog Looks At Ad Life On The North Coast","author":"Dan Goldgeier","date":"October 21, 2007","format":false,"excerpt":"If you think your job in advertising is frustrating, try doing it in a crumbling blue-collar city city like Cleveland. I did it. It's not easy, particularly when you're a non-native outsider. So I can easily imagine it's especially not easy being a black advertising professional in Cleveland. Hence, The\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/www.adpulp.com\/category\/blogs\/"},"img":{"alt_text":"franklintop.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2007\/10\/21\/franklintop.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/28874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=28874"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/28874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/28884"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=28874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=28874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=28874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}