{"id":29390,"date":"2019-03-20T08:32:47","date_gmt":"2019-03-20T13:32:47","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=29390"},"modified":"2019-03-20T08:32:59","modified_gmt":"2019-03-20T13:32:59","slug":"errol-morris-documents-chipotles-freshness-for-real","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/errol-morris-documents-chipotles-freshness-for-real\/","title":{"rendered":"Errol Morris Documents Chipotle&#8217;s Freshness, For Real"},"content":{"rendered":"\n<p>Errol Morris is a <a href=\"http:\/\/www.errolmorris.com\/biography.html\">documentary filmmaker<\/a>. Some of his famous films include <em>Fast, Cheap &amp; Out of Control<\/em>\u00a0(1997), <em>The Fog of War<\/em>\u00a0(2003), and\u00a0<em>The Thin Blue Line<\/em>\u00a0(1988). He also directs commercials.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/03\/Chipotle-worker-1024x576.jpeg\" alt=\"\" class=\"wp-image-29392\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Chipotle-worker-1024x576.jpeg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Chipotle-worker-300x169.jpeg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Chipotle-worker-768x432.jpeg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/03\/Chipotle-worker.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client&#8217;s fresh food is prepared before one&#8217;s eyes (not in a factory far away).<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KUcpk1sI8F8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Pride in one&#8217;s work is an important theme to surface here. Workers in a Quick Service Restaurant needn&#8217;t be automatons. The more human and attentive to the needs of the hungry humans before them, the better. <\/p>\n\n\n\n<p>At Chipotle, a customer typically interacts with three team members before heading to a table or the door with food. The team members and their attention to detail is a critical part of the Chipotle experience.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/249oyKBMX0Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption>Guacamole, please.<\/figcaption><\/figure>\n\n\n\n<p>Chipotle\u2014as its fans and detractors will both recall\u2014made a lot of burrito-loving people sick a couple of years ago. It&#8217;s the kind of incident that could sink a restaurant brand. Thus, any new creative made to support this brand must build trust in the food and the people who prepare and serve it. This campaign does that, while successfully showcasing the brand&#8217;s made-from-scratch appetite appeal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap &amp; Out of Control\u00a0(1997), The Fog of War\u00a0(2003), and\u00a0The Thin Blue Line\u00a0(1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client&#8217;s fresh food is prepared before one&#8217;s eyes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[67,127,194],"tags":[],"class_list":{"0":"post-29390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-directors","8":"category-creative-review","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Errol Morris Documents Chipotle&#039;s Freshness, For Real - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/errol-morris-documents-chipotles-freshness-for-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errol Morris Documents Chipotle&#039;s Freshness, For Real - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap &amp; Out of Control\u00a0(1997), The Fog of War\u00a0(2003), and\u00a0The Thin Blue Line\u00a0(1988). He also directs commercials. 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This is true for those suffering from incontinence, as well, and Kimberly-Clark--the leader in the $1.2 billion adult care category, with Depend and Poise making up more than 50 percent of the market share--is emphasizing the difference in its new\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37332,"url":"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/","url_meta":{"origin":29390,"position":5},"title":"Best of Adpulp 2021","author":"David Burn","date":"December 3, 2021","format":false,"excerpt":"The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. 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