{"id":29424,"date":"2019-03-22T09:49:19","date_gmt":"2019-03-22T14:49:19","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=29424"},"modified":"2019-03-22T09:49:30","modified_gmt":"2019-03-22T14:49:30","slug":"at-ddb-two-ds-make-a-b","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/at-ddb-two-ds-make-a-b\/","title":{"rendered":"At DDB, Two Ds Make a “B”"},"content":{"rendered":"\n

Doyle Dane Bernbach, also known as DDB<\/a>, is a creative stalwart. The agency was started in New York City in 1949 by Ned Doyle, Maxwell Dane, and William Bernbach, who acted as president. Bernbach and Doyle had worked together at Grey Advertising during the mid-1940s; Dane had been running his own small\u00a0advertising firm.<\/p>\n\n\n\n

It goes without saying, but I will say it for emphasis. DDB is old school in the best of ways, and the recent evolution of the agency’s visual identity is a timeless and timely update for one of advertising\u2019s most enduring and celebrated brands. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The new mark celebrates DDB\u2019s heritage while celebrating the contemporary thinking and work that the global network is known for today. <\/p>\n\n\n\n

Using the agency\u2019s full name, Doyle Dane Bernbach, within the mark, was a deliberate decision. As other agencies are commoditizing their agency names and turning away from their founding principles and visions, DDB is doubling down on the values that Doyle Dane and Bernbach founded the agency on \u2013 creativity and humanity. <\/p>\n\n\n\n

To this day, Bill Bernbach remains one of the most creative and impactful people to ever work in the advertising industry. His thinking, his ideas, and his words color the agency\u2019s presentations, halls and most importantly, the work DDB continues to make.<\/p>\n\n\n\n

Evolution Is Real<\/h3>\n\n\n\n

The evolved logo was created internally by the DDB North America design team \u2013 serving as a great example of the agency\u2019s design capabilities.<\/p>\n\n\n\n

\n