{"id":29521,"date":"2019-04-07T10:02:27","date_gmt":"2019-04-07T15:02:27","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=29521"},"modified":"2019-04-07T16:54:48","modified_gmt":"2019-04-07T21:54:48","slug":"remembering-argentinas-9-11-with-a-little-help-from-an-agency-friend","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/remembering-argentinas-9-11-with-a-little-help-from-an-agency-friend\/","title":{"rendered":"Remembering Argentina&#8217;s 9\/11 With A Little Help from An Agency Friend"},"content":{"rendered":"\n<p>Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It&#8217;s also the most common type of advertising in the world and the central reason that the industry has a bad name. <\/p>\n\n\n\n<p>Far away, on the other end of the scale, there&#8217;s important work being done to inform and to move people to a higher place. Take, for instance, the work <a href=\"https:\/\/wolfbcpp.com\/\">Wolf BCPP<\/a> delivered for <a href=\"https:\/\/ww3.museodelamemoria.cl\/english-version\/\">The Museum of Memory and Human Rights in Santiago<\/a> after the museum was attacked by right-wing activists who accused the museum of being founded to portray a false version of history.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MUSEUM OF MEMORY - THE MEMORY DIAL\" src=\"https:\/\/player.vimeo.com\/video\/323624823?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><figcaption>Chilean Museum of Memory replayed the horror of the first day of Pinochet&#8217;s coup.<\/figcaption><\/figure>\n\n\n\n<p>Last September 11th, Chile commemorated 45 years since the 1973 coup d&#8217;\u00e9tat, a defining moment in the history of the country. According to Cuban newspaper <a href=\"http:\/\/www.periodico26.cu\/index.php\/en\/world-news\/item\/11890-after-45-years-chile-s-wounds-by-coup-d-etat-have-not-healed\">Periodico 26,<\/a>&nbsp;45 years after the bloody coup that marked a deep breakage in Chilean society, Pinochet&#8217;s supporters, perhaps in a smaller number, still exist and many of them hold high political posts.<\/p>\n\n\n\n<p>Today&#8217;s history deniers claim that the events of 1973&#8211;wherein 130,000 Argentine citizens were detained and tortured by the regime over a three-year period&#8211;apparently happened differently, without violence, or did not occur in the first place.<\/p>\n\n\n\n<p>In a brilliant response to such feeble-minded claims, and to shed light on the events for those who were not there to experience it first hand, Wolf BCPP recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening on that day. The agency then made a minute-by-minute timeline by which to relive, through audio, the first terrifying day of Pinochet&#8217;s 17 years as the nation&#8217;s dictator.<\/p>\n\n\n\n<p>All this audio material was broadcast live during the 11th of September 2018 commemoration in Santiago on AM radio stations that were shut down by Pinochet in 1973. The transmission began at 8:00 a.m. to match exactly what was happening when the historic events first occurred.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"460\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/04\/MUSEUM_OF_MEMORY_-_THE_MEMORY_DIAL_on_Vimeo.png\" alt=\"\" class=\"wp-image-29528\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/MUSEUM_OF_MEMORY_-_THE_MEMORY_DIAL_on_Vimeo.png 1008w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/MUSEUM_OF_MEMORY_-_THE_MEMORY_DIAL_on_Vimeo-300x137.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/MUSEUM_OF_MEMORY_-_THE_MEMORY_DIAL_on_Vimeo-768x350.png 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">You Can&#8217;t Remember What You Don&#8217;t Know Or Refuse To Learn<\/h3>\n\n\n\n<p>It&#8217;s difficult for me to understand the need to reframe and distort history. I understand the impulse to control the narrative, but facts are facts. Of course, it&#8217;s also completely unnerving to see the American government&#8217;s need to reframe and distort the present. What we can learn from Chile and others is <g class=\"gr_ gr_516 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"516\" data-gr-id=\"516\">straigtforward<\/g>: When you set out to hurt people, they remember, and so do their sons and daughters. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It&#8217;s also the most common type of advertising in the world and the central reason that the industry has a bad name. Far away, on the other end of the scale, there&#8217;s important work being done to inform [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,26],"tags":[],"class_list":{"0":"post-29521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cause-related-marketing","8":"category-radio","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remembering Argentina&#039;s 9\/11 With A Little Help from An Agency Friend - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/remembering-argentinas-9-11-with-a-little-help-from-an-agency-friend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remembering Argentina&#039;s 9\/11 With A Little Help from An Agency Friend - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Advertising that attempts to appeal to the lowest common denominator is often nothing more than mental pollution. It&#8217;s also the most common type of advertising in the world and the central reason that the industry has a bad name. 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The hometown of Procter & Gamble is known for its overall conservatism, but it has spawned a number of fun and funky advertising, branding and design shops such as The Creative Department. 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Art and architecture lovers will be able to explore Zeitz Museum of Contemporary African Art, which opens to the public for the first time this weekend. https:\/\/youtu.be\/kkgwtPQ3hEM The museum\u2019s pro bono advertising agency, M&C Saatchi Abel developed the new logo and brand identity to reflect\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Zeitz-MOCAA.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Zeitz-MOCAA.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Zeitz-MOCAA.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Zeitz-MOCAA.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Zeitz-MOCAA.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/09\/Zeitz-MOCAA.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":6710,"url":"https:\/\/www.adpulp.com\/moma_calls_for\/","url_meta":{"origin":29521,"position":3},"title":"MoMA Calls For TAXI","author":"David Burn","date":"May 12, 2009","format":false,"excerpt":"\"I See,\" a new short commissioned by Museum of Modern Art was written and created by Paul Lavoie, chairman and cofounder of the advertising agency TAXI New York. It was directed by Azazel Jacobs.","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8453,"url":"https:\/\/www.adpulp.com\/if_you_dont_vot\/","url_meta":{"origin":29521,"position":4},"title":"If You Don&#8217;t Vote Republican On Tuesday, Your City Could Soon Resemble Gomorrah By The Bay","author":"David Burn","date":"October 31, 2010","format":false,"excerpt":"If you believe the Republican National Committee, San Francisco has a brand identity problem. It's the city where liberalism has run amok, a liberalism best contained on that tiny peninsula. Here's what The New York Times is reporting: In the waning days of a highly charged election season, Republicans near\u2026","rel":"","context":"In &quot;Political Advertising&quot;","block_context":{"text":"Political Advertising","link":"https:\/\/www.adpulp.com\/category\/political-advertising\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1454,"url":"https:\/\/www.adpulp.com\/ad_peeps_have_a\/","url_meta":{"origin":29521,"position":5},"title":"Ad Peeps Have Aesthetic Responsibilities","author":"David Burn","date":"October 26, 2005","format":false,"excerpt":"Sedgwick Road says they do pro-bono work for Seattle Art Museum, \"because we believe in making advertising that's not just effective but aesthetic. The campaign for the Frida Kahlo, Diego Rivera, and Mexican Modernism exhibit generated attendance 59% over goal and revenue 69% over goal.\"","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"sam_kahlo3.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/sam_kahlo3.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=29521"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/29532"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=29521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=29521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=29521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}