{"id":29673,"date":"2019-04-22T11:39:16","date_gmt":"2019-04-22T16:39:16","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=29673"},"modified":"2019-04-23T07:55:19","modified_gmt":"2019-04-23T12:55:19","slug":"be-the-star-of-your-own-story-with-coca-cola-and-marvel","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/be-the-star-of-your-own-story-with-coca-cola-and-marvel\/","title":{"rendered":"Be the Star of Your Own Story with Coca-Cola and Marvel Cinematic Universe"},"content":{"rendered":"\n<p>Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie <a href=\"https:\/\/youtu.be\/tijLYuIjrxw\">Marvel Studios\u2019 Avengers: Endgame.<\/a> <\/p>\n\n\n\n<p>The commercial will be aired in 57 countries, without any adaptation to regional markets \u2013 a first for the global beverage brand.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HlMZlsT7Ah8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>The young heroine of the spot, like the heroes in the film, is willing to do whatever it takes (to see a movie with her friends). She misses the bus, downs a Coke and flies through the urbanscape in pursuit of her cinematic mission.<\/p>\n\n\n\n<p>&#8220;Since the brand has always been associated with a young audience, connecting with Marvel Studios and with <a href=\"https:\/\/www.marvel.com\/movies\/avengers-endgame\">one its most anticipated films this year<\/a> only reinforces this connection and helps us tell new stories to our consumers\u201d, says Poliana Sousa, Marketing Director of Coca-Cola Brasil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Roll Film&#8230;<\/h3>\n\n\n\n<p>When the fourth&nbsp;<em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.highsnobiety.com\/tag\/avengers\/\" target=\"_blank\">Avengers<\/a><\/em>&nbsp;movie lands in theaters nationwide on April 26, not only will it be the last outing in the franchise, but it will be the longest movie in&nbsp;Marvel history.<\/p>\n\n\n\n<p>The longest&nbsp;MCU film to date is last year\u2019s&nbsp;<em>Avengers: Infinity War<\/em>, which&nbsp;clocked in at two hours and 29 minutes. But that is nothing compared&nbsp;with the reported&nbsp;<em>Endgame<\/em>&nbsp;runtime, a&nbsp;near-endless three hours and two minutes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Credits<\/h3>\n\n\n\n<p>Agency: J. Walter Thompson Brasil<\/p>\n\n\n\n<p>Production House: Landia<\/p>\n\n\n\n<p>Director: Rodrigo Saavedra<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios\u2019 Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets \u2013 a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":29685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,194],"tags":[],"class_list":{"0":"post-29673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advertainment","8":"category-food-and-beverage","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be the Star of Your Own Story with Coca-Cola and Marvel Cinematic Universe - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/be-the-star-of-your-own-story-with-coca-cola-and-marvel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be the Star of Your Own Story with Coca-Cola and Marvel Cinematic Universe - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios\u2019 Avengers: Endgame. 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A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched\u2026","rel":"","context":"With 5 comments","block_context":{"text":"With 5 comments","link":"https:\/\/www.adpulp.com\/is_calling_it_c\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14311,"url":"https:\/\/www.adpulp.com\/happiness-interventions-co-coca-cola\/","url_meta":{"origin":29673,"position":3},"title":"Happiness Interventions c\/o Coca-Cola","author":"David Burn","date":"December 29, 2011","format":false,"excerpt":"Public service advertising no longer belongs to the world of pro-bono work and free late-night media placements. With the opportunity presented by content marketing, brands are beginning to wear their values on their YouTube sleeve. Take Coca-Cola, the soft drink empire found another way to spread happiness, and tie it\u2026","rel":"","context":"In &quot;Cause-Related Marketing&quot;","block_context":{"text":"Cause-Related Marketing","link":"https:\/\/www.adpulp.com\/category\/cause-related-marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5631,"url":"https:\/\/www.adpulp.com\/revolution_numb\/","url_meta":{"origin":29673,"position":4},"title":"Revolution Number 9","author":"David Burn","date":"August 29, 2008","format":false,"excerpt":"As someone with experience in point-of-sale advertising, I've said for years that POS can be dramatically improved. Yet, that's not all that can be upgraded\u2014the retail interaction itself can also benefit from new thinking. According to Atlanta Journal Constitution, Coca-Cola is working on a proprietary fountain system that can dispense\u2026","rel":"","context":"In &quot;Retail&quot;","block_context":{"text":"Retail","link":"https:\/\/www.adpulp.com\/category\/retail\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17585,"url":"https:\/\/www.adpulp.com\/coca-cola-is-talking-whos-going-to-listen\/","url_meta":{"origin":29673,"position":5},"title":"Coca-Cola Is Talking. Who&#8217;s Going To Listen?","author":"Dan Goldgeier","date":"December 3, 2012","format":false,"excerpt":"I'm about as loyal a customer of Coke as you'll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I'm at, and give dirty looks when the server asks, \"Is Pepsi\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=29673"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/29685"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=29673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=29673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=29673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}