{"id":29757,"date":"2019-05-07T10:21:41","date_gmt":"2019-05-07T15:21:41","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=29757"},"modified":"2019-05-08T08:12:31","modified_gmt":"2019-05-08T13:12:31","slug":"how-not-giving-a-fuck-makes-all-the-difference-in-the-world","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/how-not-giving-a-fuck-makes-all-the-difference-in-the-world\/","title":{"rendered":"How Not Giving A Fuck Makes All the Difference in the World"},"content":{"rendered":"\n

Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency<\/a>. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fallow Fields, unlike every other agency under the sun, has no more fucks to give. <\/p>\n\n\n\n

Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME…<\/p>\n\n\n\n

When you\u2019re over 50, you just stop giving a fuck.<\/p>

That\u2019s it. Zero fucks to give.<\/p>

The taste of corporate Kool-Aid makes you want to gag. You\u2019ve seen a lot over the course of your career and it\u2019s really difficult to get enthusiastic over some dumbass product that you know, deep in your bones, is going to fail. And not just fail a little. It\u2019s going to fail in a dramatic way that will end careers.<\/p><\/blockquote>\n\n\n\n

Key takeaway: When you want to build brands for a living, you must be brave. It’s a job requirement. <\/p>\n\n\n\n

People spend countless hours talking about the importance of craft. I do it.<\/em> But craft ain’t shit without the will to do the hard things, and telling any client what they don’t want to hear is never easy.<\/p>\n\n\n\n

It’s also never easy to bury the lede, bite your tongue, and\/or engage in healthy conflict. Great teams prize open and honest communication<\/a>. Which explains why there are so few great teams. <\/p>\n\n\n\n

Not Giving A Fuck About the Client’s Feelings Does Not Equal Not Giving A Fuck About the Client’s Brand<\/h4>\n\n\n\n

There are clients who want to win, and there are clients who want to be serviced. Knowing which kind of clients are on your roster is one of the keys to an agency’s success. <\/p>\n\n\n\n

Fallow Fields only works with the winners.<\/p>\n\n\n\n

We don\u2019t give a fuck if you give us your business. We don\u2019t give a fuck if you are offended by brutal honesty. We don\u2019t give a fuck if this hurts your feelings. We don\u2019t give a fuck if your career depends on the success of this product or campaign because if it sucks we\u2019re going to tell you that.<\/p>

So why should you give a fuck about a bunch of guys who don\u2019t give a fuck?<\/p>

Because no one else will tell you the brutal truth. The truth you need to hear. The truth that could make the difference between success and failure. The truth that only people who have absolutely nothing to gain from being nice to you can tell.<\/p><\/blockquote>\n\n\n\n

There’s an important framework in place to support Fallow Fields claim that they have nothing to gain by being nice. The consultancy works on a $10K per engagement flat fee. They get paid up front to deliver the hard news, then they move on to do it again for other buyers of their service. This is not how 99.99999% of consultants or agencies work. The goal is almost always repeat billing, and that financial goal determines the provider’s behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more fucks to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you\u2019re over 50, you […]<\/p>\n","protected":false},"author":3,"featured_media":29759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,87,29],"tags":[],"class_list":{"0":"post-29757","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-copy","9":"category-self-promotion","10":"entry"},"yoast_head":"\nHow Not Giving A Fuck Makes All the Difference in the World - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/how-not-giving-a-fuck-makes-all-the-difference-in-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Not Giving A Fuck Makes All the Difference in the World - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Agency positioning is a lost art, along with long copy. 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Clearly, this ad is from another time. #OgilvyArchive #TBTDavid Ogilvy and the Ogilvy culture View full print ad: https:\/\/t.co\/qnCUgJwYbP pic.twitter.com\/3YxJTpDRo0\u2014 Ogilvy & Mather (@Ogilvy) May 18,\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/golden.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/golden.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/golden.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/golden.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10636,"url":"https:\/\/www.adpulp.com\/your-space-alone-doesnt-define-you-but-it-is-a-big-part-of-the-brand-experience\/","url_meta":{"origin":29757,"position":3},"title":"Your Space Alone Doesn’t Define You, But It Is A Big Part Of The Brand Experience","author":"David Burn","date":"June 8, 2011","format":false,"excerpt":"I like how Phoenix ad agency, Moses Anshell, displays their offices. Because one's work environment, particularly in advertising, says something important about the agency. I also like how the agency uses copy to describe the interior and exterior spaces. Overpass It's a fact. Every cool agency has one of these.\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/06\/Moses_Anshell.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3422,"url":"https:\/\/www.adpulp.com\/from_a_city_of\/","url_meta":{"origin":29757,"position":4},"title":"From A City Of Idealists Comes An Agency With Attitude","author":"David Burn","date":"January 17, 2007","format":false,"excerpt":"According to Ad Age, Shine Advertising of Madison, Wisconsin, could not simultaneously meet Bob Parson's creative demands and live with themselves. A little more than a month after winning the GoDaddy.com account, independent Shine Advertising has resigned, citing irreconcilable creative differences. The shop also renounced responsibility for the GoDaddy work\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24043,"url":"https:\/\/www.adpulp.com\/pia-agency-makes-pitch\/","url_meta":{"origin":29757,"position":5},"title":"The PIA Agency Makes Its Pitch","author":"David Burn","date":"March 20, 2017","format":false,"excerpt":"Agencies are notorious for being the pauper's child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn't playing the avoidance game. \"Our great country was built from brilliant minds and resilient souls from all over the world,\" says David Clark,\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/03\/Create_With_US_on_Vimeo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/03\/Create_With_US_on_Vimeo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/03\/Create_With_US_on_Vimeo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/03\/Create_With_US_on_Vimeo.png?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=29757"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/29759"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=29757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=29757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=29757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}