{"id":29928,"date":"2019-05-22T05:50:40","date_gmt":"2019-05-22T10:50:40","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=29928"},"modified":"2019-05-22T07:23:44","modified_gmt":"2019-05-22T12:23:44","slug":"accenture-fumbles-ball-loses-game-hertz-is-pissed","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/accenture-fumbles-ball-loses-game-hertz-is-pissed\/","title":{"rendered":"Accenture Fumbles, Loses Game; Hertz Is Pissed"},"content":{"rendered":"\n

Hertz<\/a> paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Accenture disputes their former client’s claims.<\/p>\n\n\n\n

Accenture has also filed a motion to dismiss<\/a> Hertz\u2019s claim under the Florida Deceptive and Unfair Trade Practices Act and is intending to assert counterclaims for payment of past-due invoices.<\/p>\n\n\n\n

\"\"
Redesign clearly needed. <\/figcaption><\/figure>\n\n\n\n

The Project from Hell<\/h3>\n\n\n\n

As stated in the Complaint, in early 2016, Hertz began an ambitious project to transform its digital identity. The gory details of this project from hell are neatly summed up by The Register<\/a>. <\/p>\n\n\n\n

Here are a few of the lowlights:<\/p>\n\n\n\n

Among the most mind-boggling allegations in Hertz’s filed complaint is that Accenture didn’t incorporate a responsive design, in which webpages automatically resize to accommodate the visitor’s screen size whether they are using a phone, tablet, desktop, or laptop.<\/p><\/blockquote>\n\n\n\n

It gets much worse from there, and I encourage you to read the account on The Register. If you don’t have time, right now, read this:<\/p>\n\n\n\n

Despite having missed the deadline by five months, with no completed elements and weighed down by buggy code, Accenture told Hertz it would cost an additional $10m \u2013 on top of the $32m it had already been paid \u2013 to finish the project.<\/p><\/blockquote>\n\n\n\n

Words Are Easy To Say, Deeds Are Difficult To Do<\/h3>\n\n\n\n

Accenture Digital<\/a> is one of the largest end-to-end providers of digital transformation capabilities in the world. <\/p>\n\n\n\n

“We bring digital capabilities that help our clients rotate to the new,” it says on their site. We know now that Hertz vehemently disagrees.<\/p>\n\n\n\n

We also know that Accenture has been buying up agencies at a rapid pace in their quest to own the C-Suite. Their latest head-turning purchase<\/a> was Droga5, news of which sent several shivers down Madison Avenue’s spine.<\/p>\n\n\n\n

\u201cAccenture Interactive is one of the most disruptive forces in the industry, and we have always been a safe space for audacious ideas,” David Droga said at the time. “I\u2019m confident they are the best partner to grow our business and provide greater opportunities for our clients and our people. Why live off past glories when you can get busy trying to create new ones?\u201d<\/p>\n\n\n\n

I bet the client team at Hertz wishes Droga5 had been purchased by Accenture a few years earlier. <\/p>\n","protected":false},"excerpt":{"rendered":"

Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. The unresolved dispute was recently filed in federal court in the Southern District of New York. Accenture disputes their former client’s claims. Accenture has also filed a motion to dismiss Hertz\u2019s claim under the Florida Deceptive and Unfair Trade Practices […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[74,111],"tags":[],"class_list":{"0":"post-29928","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-design","7":"category-digital","8":"entry","9":"has-post-thumbnail"},"yoast_head":"\nAccenture Fumbles, Loses Game; Hertz Is Pissed - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/accenture-fumbles-ball-loses-game-hertz-is-pissed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accenture Fumbles, Loses Game; Hertz Is Pissed - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Hertz paid Accenture $32 million for a new web presence that the consultants never delivered. 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That's advanced\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/Accenture-Droga5.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/Accenture-Droga5.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/Accenture-Droga5.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/Accenture-Droga5.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/Accenture-Droga5.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/04\/Accenture-Droga5.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":14974,"url":"https:\/\/www.adpulp.com\/the-data-is-upon-us-now-what-do-we-do-with-it\/","url_meta":{"origin":29928,"position":3},"title":"The Data Is Upon Us, Now What Do We Do With It?","author":"David Burn","date":"February 22, 2012","format":false,"excerpt":"According to Accenture, \"the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.\" Technet, which pointed me to the Accenture study, mentions Reach.ly as a good example of a service that is busy marrying\u2026","rel":"","context":"In "Content Marketing"","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7399,"url":"https:\/\/www.adpulp.com\/tigers_endorsem\/","url_meta":{"origin":29928,"position":4},"title":"Tiger’s Endorsements In The Weeds","author":"David Burn","date":"December 15, 2009","format":false,"excerpt":"Now that the brand managers who rely on golf superstar Tiger Woods for increased market share have had a chance to decide what to do, they're deciding to distance themselves from the married man gone wild. Here's an announcement from Accenture: For the past six years, Accenture and Tiger Woods\u2026","rel":"","context":"In "Celebrity Endorsement"","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"tiger_accenture-ad.gif","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/assets_c\/2009\/12\/tiger_accenture-ad-thumb-445x295-720.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37460,"url":"https:\/\/www.adpulp.com\/worst-case-scenario-rent-from-hertz-get-reported-for-car-theft\/","url_meta":{"origin":29928,"position":5},"title":"Worst Case Scenario: Rent from Hertz, Get Reported for Car Theft","author":"David Burn","date":"March 16, 2022","format":false,"excerpt":"Hertz is being sued by hundreds of US customers who allege they were wrongfully arrested after the rental company reported them to the police for stealing cars they say they had legitimately rented. One woman spent 40 days in jail \u2013 away from her kids and two-month-old baby \u2013 because\u2026","rel":"","context":"In "Brands"","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/Hertz_Brady_Tom_Tom.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/Hertz_Brady_Tom_Tom.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/Hertz_Brady_Tom_Tom.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/03\/Hertz_Brady_Tom_Tom.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=29928"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/29928\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=29928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=29928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=29928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}