{"id":30018,"date":"2019-05-28T17:53:36","date_gmt":"2019-05-28T22:53:36","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=30018"},"modified":"2019-05-28T17:53:36","modified_gmt":"2019-05-28T22:53:36","slug":"summers-here-get-ready-to-ring-the-bell","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/summers-here-get-ready-to-ring-the-bell\/","title":{"rendered":"Summer&#8217;s Here, Get Ready To Ring &#8220;The Bell&#8221;"},"content":{"rendered":"<p>Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. <a href=\"https:\/\/www.tacobell.com\/the-bell-hotel\">The Bell: A Taco Bell Hotel and Resort<\/a> is opening for a limited time in Palm Springs this August.<\/p>\n<p>The Bell will be an immersive experience designed to celebrate and pamper the world\u2019s biggest fans of the fast-food chain. There will be a gift shop with exclusive Taco Bell-themed apparel and an on-site salon with Taco Bell-inspired nail art and hair styling services.<\/p>\n<p>\u201cWe\u2019re already in the hospitality business,\u201d Taco Bell Chief Brand Officer Marisa Thalberg told\u00a0<a href=\"https:\/\/www.travelandleisure.com\/travel-news\/taco-bell-hotel-resort\"><em>Travel + Leisure<\/em><\/a>. \u201cThis is a more immersive form of hospitality where people can really soak up the experience of the brand in a destination.\u201d<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8VytXc9rZS8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Reservations will open in June, and guests will start checking in on Aug. 9.<\/p>\n<p>Thalberg <a href=\"https:\/\/www.cnbc.com\/2019\/05\/16\/taco-bell-wants-you-to-spend-the-nightat-its-new-palm-springs-hotel.html\">said<\/a> that the idea for a Taco Bell-themed hotel is meant to be playful and fun, but the brand sincerely intends for it to be an \u201cunparalleled experience.\u201d<\/p>\n<h2>Keyword: Experience<\/h2>\n<p>How important is experiential marketing today?<\/p>\n<p>When <a href=\"https:\/\/adpulp.wpengine.com\/skittles-skips-the-super-bowl-opts-to-produce-a-broadway-musical\/\">Skittles produced a Broadway play<\/a> instead of a Super Bowl spot last February, it sold out in seconds.<\/p>\n<p>There is a growing list of companies in the consumer space that believe in and invest in experiential marketing because the need to make real connections with real people in real life is greater now than ever. We can thank the digital drain for that.<\/p>\n<p>I realize how badly marketing pontificators love to poke and prod the business case for brand communities and brand influencers, but marketers are not looking to the critics, they&#8217;re looking to the people who clearly love the company and clearly want to show up for its events, parties, pop-ups and so on. And there are lots of people who fit the lifestyle profile.<\/p>\n<p>These happenings are created and promoted by the brand, but it&#8217;s the fans who volunteer to amplify them. When you have a hotel full of people in a pop-up Taco Bell hotel in Palm Springs, for instance, photos and videos will be shared on the &#8216;gram. Lots of them.<\/p>\n<p>The brand&#8217;s role here is to provide the setting for good things to happen. Taco Bell is doing that, and the fast feeder will earn loads of press by doing so, which they can stack on top of their social media mentions that this brand activation will generate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tacos are comfort food. Now, one of the largest sellers of tacos in America is taking comfort to the next level. The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August. The Bell will be an immersive experience designed to celebrate and pamper the world\u2019s biggest [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56,194,38,16,119],"tags":[],"class_list":{"0":"post-30018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiential","8":"category-food-and-beverage","9":"category-lifestyle-marketing","10":"category-pr","11":"category-social-media","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer&#039;s Here, Get Ready To Ring &quot;The Bell&quot; - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/summers-here-get-ready-to-ring-the-bell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summer&#039;s Here, Get Ready To Ring &quot;The Bell&quot; - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Tacos are comfort food. 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That's the rap, but it's a bad rap. Taco Bell and Deutsch have no problem at all communicating the value of the QSR's \"Dollar Menu.\" https:\/\/youtu.be\/Mhcj3sOdckg https:\/\/youtu.be\/fLa4miaiXIA \"At Taco Bell, the dollar gets you access to more.\" There are few\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/The_Belluminati___Commercial___Taco_Bell_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/The_Belluminati___Commercial___Taco_Bell_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/The_Belluminati___Commercial___Taco_Bell_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/01\/The_Belluminati___Commercial___Taco_Bell_-_YouTube.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18121,"url":"https:\/\/www.adpulp.com\/a-superbowl-sunday-story-of-dentures-and-hard-shell-tacos\/","url_meta":{"origin":30018,"position":3},"title":"A Superbowl Sunday Story of Dentures and Hard Shell Tacos","author":"David Burn","date":"January 30, 2013","format":false,"excerpt":"Super Bowl ads are no longer ads, per se. Ads drive purchase intent. Super Bowl \"ads\" cost millions to make and $4 million to run once, but they're not ads, they're little movies meant to entertain inebriated and distracted audiences at parties. Here's one from Deutsch\/LA and Taco Bell that\u2026","rel":"","context":"In &quot;Super Bowl&quot;","block_context":{"text":"Super Bowl","link":"https:\/\/www.adpulp.com\/category\/super-bowl\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10038,"url":"https:\/\/www.adpulp.com\/taco-bell-franchise-board-calls-for-agency-review-brand-says-no\/","url_meta":{"origin":30018,"position":4},"title":"Taco Bell Franchise Board Calls For Agency Review, Brand Says No","author":"David Burn","date":"May 4, 2011","format":false,"excerpt":"Loose emails sink ships. And Maureen Morrison of","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37414,"url":"https:\/\/www.adpulp.com\/doja-cat-rocks-the-bell\/","url_meta":{"origin":30018,"position":5},"title":"Doja Cat Rocks The Bell","author":"David Burn","date":"February 12, 2022","format":false,"excerpt":"This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem \"Celebrity Skin\" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https:\/\/youtu.be\/_9JLZajQ8zQ Set to air during the fourth quarter, \"The Grande Escape''\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/30018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=30018"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/30018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/30020"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=30018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=30018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=30018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}