{"id":30166,"date":"2019-06-11T07:49:20","date_gmt":"2019-06-11T12:49:20","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=30166"},"modified":"2019-07-12T18:16:49","modified_gmt":"2019-07-12T23:16:49","slug":"spotify-has-music-for-your-every-mood","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/","title":{"rendered":"When You Are On Spotify, You&#8217;re In Your Own World"},"content":{"rendered":"<p>Spotify is a streaming media powerhouse. According to <a href=\"http:\/\/www.businessofapps.com\/data\/spotify-statistics\/\">BusinessofApps<\/a>, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market.<\/p>\n<p>The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users\u2014100 million of these are Spotify Premium subscribers.<\/p>\n<p>Music lovers of every sort rely on Spotify to play the soundtrack to their lives (on-demand across several devices). Even music makers tap in.\u00a0Here&#8217;s a new commercial from Spotify&#8217;s in-house agency that features pop star <a href=\"https:\/\/open.spotify.com\/artist\/0u2FHSq3ln94y5Q57xazwf\">Keith Urban<\/a>, also known as Keith Suburban.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/__M-hUv5Z3Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>For what it&#8217;s worth, Urban has 5,849,703 monthly listeners on Spotify.<\/p>\n<h2>Music Is Incredibly Personal<\/h2>\n<p>Do you march to the beat of your own drummer? Cool. Spotify has you covered.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZXhd_b0kB0g?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;Beast Mode&#8221; is workout music. The spot above shows how many different workouts a person may face in a day.<\/p>\n<p>While navigating the corporate jungle gym, the challenges are both physical and mental, and the right music is fuel.<\/p>\n<h2>Make An Audio Ad<\/h2>\n<p>Average hours spent listening to Spotify per month stands at 25 hours, and\u00a044% of users listen to Spotify on a daily basis. In other words, this is a fertile environment for audio advertising.<\/p>\n<p>Spotify points to &#8220;screenless moments&#8221; where people let audio\u2014including audio advertising\u2014in.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3Lu4UfR6oNE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Context is key, and Spotify is a data-rich platform that offers marketers pinpoint targeting. &#8220;With every swipe, skip and shuffle, we understand our audience. These insights fuel our ad experience.&#8221;<\/p>\n<p>PREVIOUSLY ON ADPULP.COM: <strong><a href=\"https:\/\/adpulp.wpengine.com\/spotifys-in-house-creative-team-is-raising-the-high-bar\/\">Spotify\u2019s In-House Creative Team Is Raising The High-Bar<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users\u2014100 million of these are Spotify Premium subscribers. Music lovers of every [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,127,26],"tags":[],"class_list":{"0":"post-30166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-endorsement","8":"category-creative-review","9":"category-radio","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When You Are On Spotify, You&#039;re In Your Own World - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When You Are On Spotify, You&#039;re In Your Own World - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Spotify is a streaming media powerhouse. According to BusinessofApps, Spotify accounts for 30% of the total revenue generated by the recorded music industry, and 42% of the streaming market. The service was founded in Sweden in 2006. Today, Spotify has 217 monthly active users\u2014100 million of these are Spotify Premium subscribers. Music lovers of every [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-11T12:49:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-12T23:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2019\/06\/Music_for_Every_Mood_with_Keith_Urban_-_YouTube.png?fit=1053%2C693&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1053\" \/>\n\t<meta property=\"og:image:height\" content=\"693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"When You Are On Spotify, You&#8217;re In Your Own World\",\"datePublished\":\"2019-06-11T12:49:20+00:00\",\"dateModified\":\"2019-07-12T23:16:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/\"},\"wordCount\":283,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/06\/Music_for_Every_Mood_with_Keith_Urban_-_YouTube.png\",\"articleSection\":[\"Celebrity Endorsement\",\"Featured Creative\",\"Radio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/\",\"url\":\"https:\/\/www.adpulp.com\/spotify-has-music-for-your-every-mood\/\",\"name\":\"When You Are On Spotify, You're In Your Own World - 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According to The Drum, Lucky the Leprechaun has dropped his debut album, \"Magically Delicious,\" which is now available across all major streaming platforms but promoted\u2026","rel":"","context":"In &quot;Animation&quot;","block_context":{"text":"Animation","link":"https:\/\/www.adpulp.com\/category\/animation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/magicallydelicious-e1630515509585.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/magicallydelicious-e1630515509585.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/magicallydelicious-e1630515509585.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/magicallydelicious-e1630515509585.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/magicallydelicious-e1630515509585.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/magicallydelicious-e1630515509585.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":11278,"url":"https:\/\/www.adpulp.com\/brands-break-down-artificial-barriers-because-they-can\/","url_meta":{"origin":30166,"position":1},"title":"Brands Break Down Artificial Barriers, Because They Can","author":"David Burn","date":"July 17, 2011","format":false,"excerpt":"According to The New York Times, small start-ups to giants like Google, are try creating a sense of exclusivity around their offerings by putting up a digital velvet rope. \u201cInvitation-only services create a halo of privilege and exclusivity for those early adopters that gain access,\u201d said Kartik Hosanagar, a professor\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.adpulp.com\/brands-break-down-artificial-barriers-because-they-can\/#comments"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/07\/Google_plus.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":35326,"url":"https:\/\/www.adpulp.com\/ad-chatter-special-edition-with-steve-harrison\/","url_meta":{"origin":30166,"position":2},"title":"Ad Chatter: Special Edition with Steve Harrison","author":"Dan Goldgeier","date":"September 30, 2020","format":false,"excerpt":"I recently reviewed Steve Harrison's new book here on Adpulp.com, Can\u2019t Sell Won\u2019t Sell: Advertising, politics and culture wars. 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