{"id":30268,"date":"2019-06-19T15:00:42","date_gmt":"2019-06-19T20:00:42","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=30268"},"modified":"2019-06-19T15:00:42","modified_gmt":"2019-06-19T20:00:42","slug":"bud-light-introduces-a-new-generation-to-a-classic-strain-of-comedy","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/bud-light-introduces-a-new-generation-to-a-classic-strain-of-comedy\/","title":{"rendered":"Bud Light Introduces A New Generation To A Classic Strain of Comedy"},"content":{"rendered":"<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Serial content is the best content. <\/span><\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Satirical serial content that resurrects <a href=\"https:\/\/youtu.be\/OdGj-FVxOcs\">a classic ad campaign<\/a> from the 90s whilst skewering social media? Even better. <\/span>Case in point, Bud Light has introduced <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">seven new \u201cInternet Heroes of Genius\u201d spots on their YouTube channel. <\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TlaQRiBIJtQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Bud Light has long had a well-honed sense of humor. What&#8217;s changed is the capacity for funny in our oh-so-serious culture.<\/p>\n<p>How many people have you heard laugh out loud today? If it&#8217;s more than one, we salute you.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ClG0ejMyRvw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>\u201cThe \u2018Real Men of Genius\u2019 campaign is one campaign that our Bud Light followers have continued to reference in memes, gifs, and social content, so after years of requesting for its return, we felt it was only right to pay the tribute and raise a digital glass to today\u2019s real internet heroes,\u201d says Conor Mason, Bud Light Digital Director.<\/p>\n<p>This is a comedy vein that is nowhere near dry.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Ysqv6spXNh0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p style=\"font-weight: 400;\">\n<p>These are essentially radio spots even though they appear as online videos. However, one finds them, the spots rely on the theater of the mind and the craft of copywriting to deliver the goods. Yes, social media silliness is an easy target. It doesn&#8217;t make the writing less sharp or the lines less funny.<\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Bud Light drinkers have the opportunity to share <em>their own<\/em> internet glories by <a href=\"http:\/\/twitter.com\/budlight\">tweeting at @BudLight.<\/a> The brand team will then choose to return various humble brags with a Tweeted salute.<\/span><\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">In other words, the brand will reply.<\/span><\/p>\n<p><strong>CREDITS<\/strong><br \/>\nAnheuser Busch:<br \/>\nConor Mason (Director, Digital)<br \/>\nLindsay Cozen (Digital Brand Manager)<br \/>\nKate Sanner (Brand Manager)<br \/>\nAnthony Perrin (Strategist)<br \/>\nPete Pirone (Copywriter)<br \/>\nGT Smith (Designer)<\/p>\n<p>Red, a Division of Endeavor Global Marketing:<br \/>\nNoah Roper (Group Account Director)<br \/>\nKatie Leonard (Producer)<br \/>\nRoni Sebastian (Executive Creative Director)<br \/>\nPatrick Cho (Associate Creative Director)<br \/>\nJames Littlejohn (Associate Creative Director)<\/p>\n<p>160over90:<br \/>\nSinger: Brandon Beilis<br \/>\nVoiceover: Dave Steele<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serial content is the best content. Satirical serial content that resurrects a classic ad campaign from the 90s whilst skewering social media? Even better. Case in point, Bud Light has introduced seven new \u201cInternet Heroes of Genius\u201d spots on their YouTube channel. Bud Light has long had a well-honed sense of humor. What&#8217;s changed is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,87,111,127,194,26,119],"tags":[],"class_list":{"0":"post-30268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-copy","9":"category-digital","10":"category-creative-review","11":"category-food-and-beverage","12":"category-radio","13":"category-social-media","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bud Light Introduces A New Generation To A Classic Strain of Comedy - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/bud-light-introduces-a-new-generation-to-a-classic-strain-of-comedy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bud Light Introduces A New Generation To A Classic Strain of Comedy - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Serial content is the best content. 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White Claw is the industry leader, commanding 58% of spiked seltzer sales. 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Not Everyone Is Ready, But Bud Light Is","author":"David Burn","date":"July 21, 2020","format":false,"excerpt":"Major League Baseball's shortened season, with no fans in the stands, begins this week. But, not in Canada. https:\/\/youtu.be\/1HMfyR-hcnw Nevertheless, the game must go on. https:\/\/youtu.be\/Tzfz81sowEE And the beers must be served. https:\/\/youtu.be\/7-8MjrjVLCA With fans limited to watching their favorite teams from home, Bud Light is highlighting local beer delivery\u2026","rel":"","context":"In &quot;COVID-19&quot;","block_context":{"text":"COVID-19","link":"https:\/\/www.adpulp.com\/category\/covid-19\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Beer_Vendor_%E2%80%93_Calling_Talking_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Beer_Vendor_%E2%80%93_Calling_Talking_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Beer_Vendor_%E2%80%93_Calling_Talking_-_YouTube.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Beer_Vendor_%E2%80%93_Calling_Talking_-_YouTube.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Beer_Vendor_%E2%80%93_Calling_Talking_-_YouTube.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":12024,"url":"https:\/\/www.adpulp.com\/whazzup-bud-light\/","url_meta":{"origin":30268,"position":4},"title":"Whazzup Bud Light?","author":"David Burn","date":"August 22, 2011","format":false,"excerpt":"Although Bud Light has struggled during the economic downturn, it remains by far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010, according to Beer Marketer's Insights. 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