{"id":30785,"date":"2019-08-07T11:59:52","date_gmt":"2019-08-07T16:59:52","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=30785"},"modified":"2021-06-15T10:08:44","modified_gmt":"2021-06-15T15:08:44","slug":"joie-de-hooha-is-utterly-natural-and-totally-achievable","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/joie-de-hooha-is-utterly-natural-and-totally-achievable\/","title":{"rendered":"&#8220;Joie de Hooha&#8221; Is Utterly Natural and Totally Achievable"},"content":{"rendered":"<p>Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it&#8217;s a good answer because the Whole Foods shopper doesn&#8217;t want rancid chemical solvents on, in, or near her body.<\/p>\n<p>That&#8217;s why OrganiCare CEO and serial entrepreneur, <a href=\"https:\/\/www.linkedin.com\/in\/caroline-goodner-98b32\/\">Caroline Goodner<\/a>, is battling industry juggernauts to provide a more natural and more effective alternative for yeast infections.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jC8-2ZxYbiY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>FemiClear, a two-day treatment now available nationwide in all Target stores, is a combination of all-natural ingredients: olive oil and extract, calendula, tea tree oil and lavender essential oil.<\/p>\n<p>\u201cWe wanted to be bold. We know we have a product women will love and we wanted the creative to tell our story in a way that celebrates women and their health. Not only did the \u2018Joie de hooha\u2019 campaign excite us, but it excited retailers nationwide, leading to increased distribution at Walgreens, and CVS,\u201d said Goodner.<\/p>\n<p>The campaign, created by 31,000 FT in Addison, Texas, carries the tagline \u2018Joie de hooha\u2019 and celebrates the joy of a \u2018hooha\u2019 that has been quickly cured with an all-natural and organic treatment.<\/p>\n<p>\u201cWe knew we were taking on the giant in the category, Monistat, and we had to get women\u2019s attention. This campaign celebrates women\u2019s health and makes a taboo subject not just acceptable, but joyful,\u201d said Kristina Blake, Creative Director at 31,000 FT, the creative agency for OrganiCare.<\/p>\n<p>The campaign&#8217;s network and cable television commercials were directed by <a href=\"https:\/\/www.superlounge.tv\/jordanbrady\">Jordan Brady of Superlounge<\/a> and edited by Keith James of <a href=\"https:\/\/republicedit.com\/\">Republic Editorial<\/a>. Social media campaigns, a \u201c7 Days of Joie\u201d giveaway and an Instagram series \u2018Hooha Wednesdays\u2019 launch in early August.<\/p>\n<p>\u201cWe want to let women know there is a way to keep yourself healthy and happy without using chemicals to cure your yeast infection,\u201d said Blake. \u201cFriends don\u2019t let friends put chemicals in their hooha!.\u201d<\/p>\n<p>ABOUT 31,000 FT<br \/>\n<a href=\"https:\/\/www.31000ft.net\/\">31,000 FT<\/a> is a full-service creative advertising agency, partnering with national, regional and local clients, based in Addison, Texas. Team members share a passion for developing brand strategy, social strategy, broadcast\/digital\/print advertising, video content and web design with 99.4% less bureaucracy.<\/p>\n<p>ABOUT FEMICLEAR<br \/>\n<a href=\"https:\/\/www.femiclear.com\/\">FemiClear<\/a> is a two-day yeast infection treatment (sometimes referred to as FemiClear 2 or FemiClear 2-Day) that is formulated as a homeopathic cure using just 5 all-natural ingredients. Scientific validation is our hallmark, and our team has decades of experience developing disruptive consumer products that are compliant with FDA standards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singing vaginas is not the answer you might expect, no matter the question. Yet, here we are, and in this case, it&#8217;s a good answer because the Whole Foods shopper doesn&#8217;t want rancid chemical solvents on, in, or near her body. That&#8217;s why OrganiCare CEO and serial entrepreneur, Caroline Goodner, is battling industry juggernauts to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,67,127,38,324],"tags":[],"class_list":{"0":"post-30785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-directors","9":"category-creative-review","10":"category-lifestyle-marketing","11":"category-tea-for-texas","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Joie de Hooha&quot; Is Utterly Natural and Totally Achievable - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/joie-de-hooha-is-utterly-natural-and-totally-achievable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Joie de Hooha&quot; Is Utterly Natural and Totally Achievable - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Singing vaginas is not the answer you might expect, no matter the question. 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The brand also claims it's the \"new flavor you deserve.\" I'm unclear about how anyone deserves a flavor,\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Flavor_Reveal_Party__30_I_The_New_Flavor_You_Deserve_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Flavor_Reveal_Party__30_I_The_New_Flavor_You_Deserve_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Flavor_Reveal_Party__30_I_The_New_Flavor_You_Deserve_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2023\/04\/Flavor_Reveal_Party__30_I_The_New_Flavor_You_Deserve_-_YouTube.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/30785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=30785"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/30785\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/30796"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=30785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=30785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=30785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}