![\"\"](\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/08\/51RLHgntUfL.jpg\")
<\/a><\/p>\nWatkins outlines the qualities of a good name, the pitfalls of bad names, walks through the ever-important domain name process, and gives great tips for brainstorming. Hello My Name is Awesome<\/i> is a quick, easy read.<\/p>\n
In a world where the difference between a good brand name and a bad one equals market success and top-of-mind awareness, it\u2019s critical to have some guidelines that\u2019ll keep you on the path to creating the best name for your client. If your job involves brainstorming or reviewing names for brands or line extensions, Hello My Name is Awesome<\/i> serves as a perfect reference.<\/p>\n
Special thanks to Media Connect for providing me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
Of all the types of assignments advertising and marketing folks undertake, naming is probably the most rife with landmines, although it can be fun. A name which can seem like a natural winner in a brainstorming session (or thinking it over in the shower) might turn out to be legally problematic, tough to sell, or […]<\/p>\n","protected":false},"author":4,"featured_media":30947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-30943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"yoast_head":"\n
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Second, a\u2026","rel":"","context":"In "Blogs"","block_context":{"text":"Blogs","link":"https:\/\/www.adpulp.com\/category\/blogs\/"},"img":{"alt_text":"henrycopeland.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/henrycopeland.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2988,"url":"https:\/\/www.adpulp.com\/think_fast_thin\/","url_meta":{"origin":30943,"position":4},"title":"Think Fast. Think Aloud.","author":"David Burn","date":"September 25, 2006","format":false,"excerpt":"Business Week is providing eight rules for brainstorms. Here's one that makes sense: BRAINSTORMING SESSIONS ARE WORTHLESS UNLESS IDEAS LEAD TO ACTION Brainstorming is just one of many techniques that make a company creative. It is of little value if it's not combined with observing consumers, talking to experts, or\u2026","rel":"","context":"With 7 comments","block_context":{"text":"With 7 comments","link":"https:\/\/www.adpulp.com\/think_fast_thin\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31039,"url":"https:\/\/www.adpulp.com\/cleveland-browns-fans-unleash-a-lot-of-energy\/","url_meta":{"origin":30943,"position":5},"title":"Cleveland Browns Fans Unleash A Lot of Energy","author":"David Burn","date":"August 30, 2019","format":false,"excerpt":"Why do brands spend many millions of dollars on stadium naming rights? Two words: captive audience. At FirstEnergy Stadium in Cleveland, Ohio, for example, Browns fans see countless brand impressions over the four-hour game day timeframe. It makes sense that many of these impressions are made by the host. FirstEnergy\u2014whose\u2026","rel":"","context":"In "Featured Creative"","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/08\/FirstEnergy_Signage2-1024x539.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/08\/FirstEnergy_Signage2-1024x539.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/08\/FirstEnergy_Signage2-1024x539.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/08\/FirstEnergy_Signage2-1024x539.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/30943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=30943"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/30943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/30947"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=30943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=30943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=30943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}