{"id":30950,"date":"2019-08-21T07:36:11","date_gmt":"2019-08-21T12:36:11","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=30950"},"modified":"2019-08-21T07:36:11","modified_gmt":"2019-08-21T12:36:11","slug":"legal-sea-foods-is-a-safe-harbor-for-wayward-stoners","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/legal-sea-foods-is-a-safe-harbor-for-wayward-stoners\/","title":{"rendered":"Legal Sea Foods Is A Safe Harbor for Wayward Stoners"},"content":{"rendered":"

A new ad campaign from DeVito Verdi<\/a> for Boston\u2019s Legal Sea Foods<\/a> celebrates the legalization of marijuana in the Bay State.<\/p>\n

The TV and print ads play off the restaurant’s baked, fried and smoked menu items. “Baked” and “smoked” makes sense. “Fried” is something that happens when you drink too much, work too much, and so on.<\/p>\n

\"\"<\/p>\n

The \u201cWelcome to Legal\u201d effort also includes dispensing free clam chowder from Legal Sea Food’s popular Chowda\u2019 Van<\/em>\u00a0outside Boston marijuana dispensaries and offering \u201cToke-Out Menus\u201d to those exiting the stores.<\/p>\n

\"\"<\/p>\n

Many brands are tripping over themselves today to introduce cannabis-inspired candy, beverages, creams, and even burgers. Although Legal Sea Foods will not be adding any type of new herb to its seafood, it is capitalizing on the legal connection and the idea that stoners often get hungry.<\/p>\n

\"\"<\/p>\n

I enjoy the playfulness in this campaign and the trippy designs. I like the concept too, and the boldness in the brand.<\/p>\n

The challenge for this campaign, as with almost all cannabis advertising or cannabis-related advertising, is to be smart about it. Millions of people from every walk of life get high. When we begin to freely admit this, the quality of the ads will improve. Marijuana is mainstream, and this opens the door to new and improved advertising.<\/p>\n

PREVIOUSLY ON ADPULP.COM: Unchosen Fish Sing The Blues<\/a> and\u00a0Legal Sea Foods Converts The Masses To Pescatarianism<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new ad campaign from DeVito Verdi for Boston\u2019s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. The TV and print ads play off the restaurant’s baked, fried and smoked menu items. “Baked” and “smoked” makes sense. “Fried” is something that happens when you drink too much, work too much, and […]<\/p>\n","protected":false},"author":3,"featured_media":30951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,74,127,194,61],"tags":[],"class_list":{"0":"post-30950","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agencies","8":"category-design","9":"category-creative-review","10":"category-food-and-beverage","11":"category-retail","12":"entry"},"yoast_head":"\nLegal Sea Foods Is A Safe Harbor for Wayward Stoners - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/legal-sea-foods-is-a-safe-harbor-for-wayward-stoners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legal Sea Foods Is A Safe Harbor for Wayward Stoners - Adpulp\" \/>\n<meta property=\"og:description\" content=\"A new ad campaign from DeVito Verdi for Boston\u2019s Legal Sea Foods celebrates the legalization of marijuana in the Bay State. 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You might say the chain has a religious following, thanks in part to the advertising its agency DeVito\/Verdi makes. Advertising that gets right to the point like this... http:\/\/youtu.be\/jg4U42HMVbU Pretty convincing, isn't it? The campaign positions Pescatarianism as\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/www_pdf-archive_com_2015_06_26_lsf-p_lsf-p_pdf.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/www_pdf-archive_com_2015_06_26_lsf-p_lsf-p_pdf.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/07\/www_pdf-archive_com_2015_06_26_lsf-p_lsf-p_pdf.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":13022,"url":"https:\/\/www.adpulp.com\/legal-doesnt-always-mean-right\/","url_meta":{"origin":30950,"position":1},"title":"Legal Doesn’t Always Mean Right","author":"David Burn","date":"October 13, 2011","format":false,"excerpt":"I have never dined at Legal Sea Foods, \"a fish company in the restaurant business.\" Perhaps, I will someday--I'm intrigued by the brand's appeal to those with a diminished tolerance for humorless environmentalists (even though I sometimes fall into that camp, myself). \"I'm not trying to antagonize environmentalists,\" says Roger\u2026","rel":"","context":"In "Featured Creative"","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24407,"url":"https:\/\/www.adpulp.com\/unchosen-fish-sing-blues\/","url_meta":{"origin":30950,"position":2},"title":"Unchosen Fish Sing The Blues","author":"David Burn","date":"June 7, 2017","format":false,"excerpt":"Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. https:\/\/youtu.be\/rUMLNCUDIwU In the three spots from DeVito Verdi, fish lament that they just aren\u2019t good enough to be selected by Legal Sea Foods.\u2026","rel":"","context":"In "Featured Creative"","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/06\/Unchosen_Fish_Sing_The_Blues_-_AdPulp.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/06\/Unchosen_Fish_Sing_The_Blues_-_AdPulp.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/06\/Unchosen_Fish_Sing_The_Blues_-_AdPulp.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":21319,"url":"https:\/\/www.adpulp.com\/legalized-marijuana-businesses-need-sophisticated-marketers\/","url_meta":{"origin":30950,"position":3},"title":"Legal Marijuana Businesses Need Sophisticated Marketers","author":"Dan Goldgeier","date":"March 17, 2014","format":false,"excerpt":"It\u2019s quite an experience to be living in Seattle, where marijuana has been legalized for recreational purposes. 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Considering that marijuana is now legal for medical use in 14 different states and generates $1 billion nationwide in revenue a year, execs at QCM had no problem seeing Silverpeak as legitimate clients. 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