{"id":30972,"date":"2019-08-24T07:05:38","date_gmt":"2019-08-24T12:05:38","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=30972"},"modified":"2019-08-24T07:05:38","modified_gmt":"2019-08-24T12:05:38","slug":"bbh-will-work-for-pbr","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/bbh-will-work-for-pbr\/","title":{"rendered":"BBH Will Work for PBR"},"content":{"rendered":"

Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part.<\/p>\n

Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency recently accepted 12,000 cans of PBR as payment for work on the brand’s new hard seltzer.<\/p>\n

\u201cWe really wanted to work with them [and] wanted to prove ourselves and just thought it would be a fun perk for the agency, really,\u201d Alex Monger<\/a>, BBH New York\u2019s business director, told Ad Age. \u201cSo we calculated how many beers could possibly be drunk in the office, over our happy hours and parties and whatever else, and suggested that number to them, and they were very happy to do that.\u201d<\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

 <\/p>\n

Permanently 8% ABV. Much like that tattoo. We\u2019re launching our Stronger Seltzer with 8% ABV in limited markets on Monday, 8\/12. Thoughts, feelings, and excitement are welcomed and encouraged here.<\/a><\/p>\n

A post shared by Pabst Blue Ribbon<\/a> (@pabstblueribbon) on