{"id":31012,"date":"2019-08-28T11:55:41","date_gmt":"2019-08-28T16:55:41","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=31012"},"modified":"2019-08-28T11:55:41","modified_gmt":"2019-08-28T16:55:41","slug":"todays-clumsy-rookie-is-tomorrows-skilled-worker","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/","title":{"rendered":"Today&#8217;s Clumsy Rookie Is Tomorrow&#8217;s Skilled Worker"},"content":{"rendered":"<p>Labor Day weekend is almost here. <a href=\"http:\/\/WWW.carhartt.com\">Carhartt<\/a>, America\u2019s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country\u2019s hardest working people.<\/p>\n<p>Tony Ambroza, Chief Brand Officer at Carhartt, said, \u201cWe are committed to serving the workforce and being a champion for the skilled worker\u2019s way of life, and with that, we want all laborers to enjoy a hard-earned, restful day off.\u201d<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HWz4g5_zNyY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Through the company\u2019s <a href=\"https:\/\/www.carhartt.com\/content\/carhartt-for-workers\">&#8220;Carhartt for Workers&#8221; (CFW)<\/a> platform, the company is helping to close the skilled trades gap and advocate for skilled workers. Carhartt is working with its long-time partners for this initiative: SkillsUSA, Team Rubicon and Future Farmers of America.<\/p>\n<p>The company is also celebrating hardworking men and women with its new commercial, \u201cTurning Rookies Into Veterans Since 1889\u201d, directed by Peter Berg. <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Berg\">Berg<\/a> said, \u201cCarhartt is a brand that speaks to me and outfits the people I\u2019m obsessed with. The brand has done a good job of staying true to itself, understanding and respecting the working class. Carhartt\u2019s passion is real, it\u2019s genuine, and it\u2019s not motivated solely by commerce, which makes me a big believer in the brand.\u201d<\/p>\n<p>The new campaign was developed to champion some of the hardest workers, day in and day out \u2013 the Rookies. It highlights the trials and tribulations a Rookie goes through on their first day on the job as they work to earn the respect of their peers.<\/p>\n<p>Brian Bennett, Vice President of Brand Creative and Executive Producer at Carhartt, said, &#8220;We remind ourselves to never stop thinking like that rookie on his first day on the job. To be hungry and brave in the face of learning a new livelihood. I hope this campaign tells that nervous new kid or the guy one year away from retiring, don\u2019t worry, Carhartt\u2019s always got your back.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Labor Day weekend is almost here. Carhartt, America\u2019s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country\u2019s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt, said, \u201cWe are committed to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,67,127,38],"tags":[],"class_list":{"0":"post-31012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-directors","9":"category-creative-review","10":"category-lifestyle-marketing","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Today&#039;s Clumsy Rookie Is Tomorrow&#039;s Skilled Worker - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Today&#039;s Clumsy Rookie Is Tomorrow&#039;s Skilled Worker - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Labor Day weekend is almost here. Carhartt, America\u2019s premium workwear brand since 1889, will close all retail stores, the corporate office, and U.S. manufacturing and distribution facilities on Labor Day to honor its employees and pay tribute to the country\u2019s hardest working people. Tony Ambroza, Chief Brand Officer at Carhartt, said, \u201cWe are committed to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T16:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png?fit=1083%2C628&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1083\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Today&#8217;s Clumsy Rookie Is Tomorrow&#8217;s Skilled Worker\",\"datePublished\":\"2019-08-28T16:55:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\"},\"wordCount\":341,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/This_Labor_Day_Thank_a_Rookie_-_YouTube.png\",\"articleSection\":[\"Brands\",\"Directors\",\"Featured Creative\",\"Lifestyle Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\",\"url\":\"https:\/\/www.adpulp.com\/todays-clumsy-rookie-is-tomorrows-skilled-worker\/\",\"name\":\"Today's Clumsy Rookie Is Tomorrow's Skilled Worker - 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A film about the\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3237,"url":"https:\/\/www.adpulp.com\/he_man_supplier\/","url_meta":{"origin":31012,"position":3},"title":"He Man Supplier Plays With Dolls To Great Effect","author":"David Burn","date":"December 3, 2006","format":false,"excerpt":"Carmichael Lynch has been making some great TV for Tractor Supply Co., the largest retail farm and ranch store chain in the United States. The spot above uses dramatic pause, or silence, to a degree rarely seen in a commerical. These spots also show respect for the audience. Ranch hands\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"my_tsc_store.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2006\/12\/03\/my_tsc_store.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37332,"url":"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/","url_meta":{"origin":31012,"position":4},"title":"Best of Adpulp 2021","author":"David Burn","date":"December 3, 2021","format":false,"excerpt":"The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary \"Advertising News and Know-How\"\u2026","rel":"","context":"In &quot;Adpulp&quot;","block_context":{"text":"Adpulp","link":"https:\/\/www.adpulp.com\/category\/adpulp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37355,"url":"https:\/\/www.adpulp.com\/stanley-black-decker-to-help-train-3m-skilled-workers\/","url_meta":{"origin":31012,"position":5},"title":"Stanley Black &#038; Decker To Help Train 3M Skilled Workers","author":"David Burn","date":"December 16, 2021","format":false,"excerpt":"Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled\u2026","rel":"","context":"In &quot;Advocacy&quot;","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/Empower_Makers_Global_Impact_Challenge___Grant___Stanley_Black___Decker.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/Empower_Makers_Global_Impact_Challenge___Grant___Stanley_Black___Decker.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/Empower_Makers_Global_Impact_Challenge___Grant___Stanley_Black___Decker.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/Empower_Makers_Global_Impact_Challenge___Grant___Stanley_Black___Decker.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/Empower_Makers_Global_Impact_Challenge___Grant___Stanley_Black___Decker.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/31012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=31012"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/31012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/31013"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=31012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=31012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=31012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}