{"id":31265,"date":"2019-09-24T16:09:52","date_gmt":"2019-09-24T21:09:52","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=31265"},"modified":"2019-09-24T16:09:52","modified_gmt":"2019-09-24T21:09:52","slug":"comscore-charged-with-fraud-by-sec","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/comscore-charged-with-fraud-by-sec\/","title":{"rendered":"Comscore Charged with Fraud by SEC"},"content":{"rendered":"<p>Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? <\/p>\n<p>People say data is more valuable than gold. People also say all that glitters is not gold.  <\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">I once got in trouble for saying &#8220;Comscore absolutely does not fucking matter&#8221; in a fancy meeting where I was the youngest person by 20 years and I&#8217;ve never regretted it and now I never regret it even more<\/p>\n<p>\u2014 Helen Rosner (@hels) <a href=\"https:\/\/twitter.com\/hels\/status\/1176571689632763907?ref_src=twsrc%5Etfw\">September 24, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>&#8220;Bringing trust and transparency to media.&#8221; Uh, no.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31266\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/09\/trust-fall.jpeg\" alt=\"\" width=\"1200\" height=\"801\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/trust-fall.jpeg 1200w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/trust-fall-300x200.jpeg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/trust-fall-768x513.jpeg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/trust-fall-1024x684.jpeg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Washington D.C., Sept. 24, 2019 \u2014 <a href=\"https:\/\/www.sec.gov\/news\/press-release\/2019-186\">The Securities and Exchange Commission<\/a> today charged global information and media analytics firm, Comscore, Inc., and its former CEO with engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading statements about key performance metrics.<\/p>\n<p>The SEC&#8217;s orders find, among other things, that from February 2014 through February 2016, Comscore, at the direction of its former CEO Serge Matta, entered into non-monetary transactions for the purpose of improperly increasing its reported revenue. Through these transactions, Comscore and a counterparty would negotiate and agree to exchange sets of data without any cash consideration. Comscore recognized revenue on these transactions based on the fair value of the data it delivered, which had been improperly increased in order to inflate revenue.<\/p>\n<p>The SEC&#8217;s orders also find that Comscore and Matta made false and misleading public disclosures regarding the company\u2019s customer base and flagship product and that Matta lied to Comscore&#8217;s internal accountants and external audit firm. This scheme enabled Comscore to artificially exceed its analysts&#8217; consensus revenue target in seven consecutive quarters and create the illusion of smooth and steady growth in Comscore&#8217;s business.<\/p>\n<p>&#8220;As the SEC orders find, Comscore and its former CEO manipulated the accounting for non-monetary and other transactions in an effort to chase revenue targets and deceive investors about the performance of Comscore&#8217;s business,&#8221; said Melissa R. Hodgman, Associate Director in the SEC&#8217;s Enforcement Division.<\/p>\n<p>To settle the charges, without admitting or denying the orders&#8217; findings, <a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2019\/9\/Comscore-Settles-Previously-Disclosed-Securities-and-Exchange-Matter\">Comscore and Matta agreed<\/a> to cease-and-desist from future violations of the antifraud provisions of the federal securities laws and to pay penalties of $5 million and $700,000, respectively. Matta also agreed to reimburse Comscore $2.1 million representing profits from the sale of Comscore stock and incentive-based compensation pursuant to Section 304(a) of the Sarbanes-Oxley Act and to the entry of an order barring him from serving as an officer or director of a public company for 10 years.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Publishers are gleeful that Comscore got rung up for fraud. Cathartic moment brought on by two decades of complaints about inaccurate web traffic measurement &#8212; and Comscore charging to directly track traffic.<\/p>\n<p>\u2014 Brian Morrissey (@bmorrissey) <a href=\"https:\/\/twitter.com\/bmorrissey\/status\/1176594363033575424?ref_src=twsrc%5Etfw\">September 24, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. I once [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,187],"tags":[],"class_list":{"0":"post-31265","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brands","7":"category-data","8":"entry","9":"has-post-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comscore Charged with Fraud by SEC - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/comscore-charged-with-fraud-by-sec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comscore Charged with Fraud by SEC - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Do you trust your data? Do you trust your data provider? Do you trust that someone on your team will parse the data that you do trust into common sense insights that can be acted upon? People say data is more valuable than gold. People also say all that glitters is not gold. 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According to PR Week, modern CCOs are now tasked with\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/09\/where-you-work.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/09\/where-you-work.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/09\/where-you-work.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2019\/09\/where-you-work.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2855,"url":"https:\/\/www.adpulp.com\/trust_is_a_big\/","url_meta":{"origin":31265,"position":3},"title":"Trust Is A Big Brand Builder","author":"David Burn","date":"August 11, 2006","format":false,"excerpt":"After AOL's fumbling of privacy-rich search data, an act for which they're taking a pounding, customer-centric Google is looking good in this USA Today article on the topic: Google CEO Eric Schmidt has a message for Google users: Your searches are safe. \"Our No. 1 priority with our users is\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37832,"url":"https:\/\/www.adpulp.com\/close-the-perception-gap-and-find-a-way-to-get-on-the-customers-page\/","url_meta":{"origin":31265,"position":4},"title":"Close the Perception Gap and Find A Way to Get On the Customer&#8217;s Page","author":"David Burn","date":"December 13, 2023","format":false,"excerpt":"How well do today's marketers know their customers and prospects? It's not a new question, yet it remains an important one. Data is having its moment and the moment seems (to me) suspended in amber. But data is not knowledge nor is it intelligence. 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MSNBC.com this summer acquired EveryBlock, which feeds crime reports, restaurant health inspections and other data to news organizations' Web sites. AOL Inc. recently acquired the local-news network Patch. According to The Wall Street Journal, CNN will begin to republish Outside.in dispatches on its own Web site--the\u2026","rel":"","context":"In &quot;Blogs&quot;","block_context":{"text":"Blogs","link":"https:\/\/www.adpulp.com\/category\/blogs\/"},"img":{"alt_text":"Picture 5.png","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/assets_c\/2009\/12\/Picture%205-thumb-319x341-702.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/31265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=31265"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/31265\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=31265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=31265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=31265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}