I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. <\/p>\n
Humor, for instance, is an underused approach in B2B.<\/p>\n
Circle K<\/a> is helping to change the score with this campaign from Taylor, Nick Spooner <\/a>director and Brooklyn-based production company. <\/a><\/p>\n \u201cMy main marching orders were to make standout spots that were funny and entertaining,\u201d says Spooner. \u201cAs a director, to have that as the sole objective is awesome. From the get-go, Taylor was open to experimenting with different comedic elements. They were extremely receptive and a dream to work with.”PRISM.<\/p>\n