{"id":31398,"date":"2019-10-15T07:33:53","date_gmt":"2019-10-15T12:33:53","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=31398"},"modified":"2019-10-15T07:36:06","modified_gmt":"2019-10-15T12:36:06","slug":"pickleballers-say-lets-go-again","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/pickleballers-say-lets-go-again\/","title":{"rendered":"Pickleballers Say, “Let’s Go Again”"},"content":{"rendered":"

Pickleball\u2014a synthesis of tennis, racquetball and ping pong\u2014is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA)<\/a>.<\/p>\n

The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. \u201cWhen the sport first caught on in the sunbelt states around 2009, it was at 55-plus centers and RV communities,\u201d he says. \u201cIt snowballed from there. But these days, there are many municipalities and parks and rec departments that are setting up courts, making it accessible to a younger crowd.\u201d<\/p>\n

\"\"<\/p>\n

Pickleball brand, Paddletek, together with Indianapolis-based independent agency, Young & Laramore<\/a>, introduced a rebrand that brings a new, athletic fierceness to the brand’s aesthetic.<\/p>\n

The \u201cLet\u2019s Go Again\u201d launch campaign turns a common phrase on the court into a rallying cry. Timed to coincide with the USA Pickleball National Championships, the relaunch and campaign include a new identity, paddle + packaging design, print + social elements, and new website.<\/p>\n

\"\"<\/p>\n

Trevor Williams, Principal and Group Creative Director at Young & Laramore, said, \u201cWe wanted to showcase athleticism in a way that felt true to the game: bright, colorful and wildly addictive. You want to keep playing. You want to get better.”<\/p>\n

\"\"<\/p>\n

\n
\n

“The campaign is a rallying cry that celebrates the athletes, the new site makes it easy to find the right paddle for your swing, and we\u2019re now the first in the market to offer custom paddles. To say Y&L exceeded our expectations is an understatement. The new era of Paddletek is here, and we\u2019re excited to keep pushing the sport forward,” said Noah Kaplan, Vice President of Sales and Marketing at Paddletek.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Pickleball\u2014a synthesis of tennis, racquetball and ping pong\u2014is one of the fastest-growing sports in the world. The number of players has jumped by 650 percent over the last six years, according to USA Pickleball Association (USAPA). The biggest subset of that growth is not in the over-60 crowd, says Justin Maloof, executive director of USAPA. […]<\/p>\n","protected":false},"author":3,"featured_media":31401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,96],"tags":[],"class_list":{"0":"post-31398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-sports-marketing","9":"entry"},"yoast_head":"\nPickleballers Say, "Let's Go Again" - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/pickleballers-say-lets-go-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pickleballers Say, "Let's Go Again" - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Pickleball\u2014a synthesis of tennis, racquetball and ping pong\u2014is one of the fastest-growing sports in the world. 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