{"id":31539,"date":"2019-10-23T06:51:29","date_gmt":"2019-10-23T11:51:29","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=31539"},"modified":"2020-12-27T11:16:10","modified_gmt":"2020-12-27T17:16:10","slug":"did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/","title":{"rendered":"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube?"},"content":{"rendered":"<p>People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers.<\/p>\n<p>San Antonio-based grocer H-E-B, one of the nation&#8217;s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has <a href=\"https:\/\/www.youtube.com\/user\/HEB\">32K subscribers<\/a> on YouTube.<\/p>\n<p>SUBWAY Restaurants is on TV every day, but the sandwich maker only has <a href=\"https:\/\/www.youtube.com\/user\/subway\/videos\">73.5K subscribers<\/a> on YouTube.<\/p>\n<p>The Food Network runs food-forward programming on cable all day, every day. The network has <a href=\"https:\/\/www.youtube.com\/user\/FoodNetworkTV\">838K subscribers<\/a> on YouTube.<\/p>\n<p><em>Bon App\u00e9tit<\/em> has 4.61M subscribers on YouTube\u2014six times as many subscribers as The Food Network, which has a lot of subscribers.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/FmrvfaoOX8A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>All of this leads me to ask, what&#8217;s up with <em>Bon App\u00e9tit<\/em>? How do they do it?<\/p>\n<h2><em>Bon App\u00e9tit<\/em> Is Unafraid of Long-Form Video Content<\/h2>\n<p>Haley Nahman, Deputy Editor at <a href=\"https:\/\/www.manrepeller.com\/2019\/10\/how-bon-appetit-became-a-youtube-sensation-and-why-claire-saffitz-is-the-perfect-star.html?utm_medium=10today.media.20191021.436.1&amp;utm_source=email&amp;utm_content=article&amp;utm_campaign=10-for-today---4.0-styling\">Man Repeller<\/a>, wrote an interesting piece on the media brand&#8217;s success on YouTube.<\/p>\n<p>The story centers around Food Editor Claire Saffitz. Saffitz got her degree in American history and literature at Harvard in 2009 and unsure of what to do after graduation, she enrolled in culinary school. When she finished, she returned to school again: this time for a Master\u2019s in history at McGill University. The lady is smart and she loves to cook.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jhe4GjxrM_Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Twenty-five episodes in, her show Gourmet Makes is now the most popular franchise on <em>Bon App\u00e9tit<\/em>\u2019s YouTube channel.<\/p>\n<p>Shows like Gourmet Makes, <a href=\"https:\/\/www.youtube.com\/watch?v=EteEqlQgr9A\" target=\"_blank\" rel=\"noopener noreferrer\">Reverse Engineering,<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=STpv0aTReIw\" target=\"_blank\" rel=\"noopener noreferrer\">Making Perfect<\/a> are recipe videos that feel like something your chef-friend might make for you if you asked nicely. Almost all of them surpass 10 minutes in length, many approaching 40.<\/p>\n<p>Today, <em>Bon App\u00e9tit<\/em> has the fastest growing YouTube channel in the food category, with over 40M monthly views and over 5B minutes watched.<\/p>\n<h2>Reverse Engineering Is A Practice We Can All Get Into<\/h2>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/E3e20718ioY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>To understand something deeply, something like what makes Guy Fieri&#8217;s Trash Can Nachos work, or what makes <em>Bon App\u00e9tit<\/em> &#8216;s content sing, it&#8217;s helpful to &#8220;reverse engineer&#8221; the problem. To do so, you start with the finished product and deconstruct the opus into elements.<\/p>\n<p>For me this is the key: Food is personal and the people who prepare it are interesting humans with personality. This is why people watch recipe shows on TV and\/or on the web. It&#8217;s why people book fancy dinners months in advance, and why they take such great care to host dinner parties at home. It&#8217;s also why people spend many thousands of dollars to travel to exotic destinations to eat the food featured on these shows and learn how to prepare it.<\/p>\n<p>To take this idea a step further. People want to eat the food that they see prepared on the shows they watch, but more than that, they want to eat the dishes that Claire Saffitz or another celebrity chef prepares because then it&#8217;s extra special. Why is it extra special? It&#8217;s extra special because the dishes are dipped in stories that are told by skilled, charismatic, and authentic chefs.<\/p>\n<p><em>Bon App\u00e9tit<\/em> is also successful on Twitter and everywhere the brand lives digitally. On <a href=\"http:\/\/BonAppetit.com\">BonAppetit.com<\/a> there&#8217;s a prominent podcast, among many other juicy servings. The lifestyle brand has taken age-old traditions and smartly updated them for the digital age. Intentional viewers can use their DVR to capture their favorite food-related TV programs, but with YouTube, all the episodes are just sitting there waiting to be played.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation&#8217;s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,47,70,74,194,38,27,119,79],"tags":[],"class_list":{"0":"post-31539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-celebrity-endorsement","9":"category-content","10":"category-design","11":"category-food-and-beverage","12":"category-lifestyle-marketing","13":"category-media-trends","14":"category-social-media","15":"category-video","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube? - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube? - Adpulp\" \/>\n<meta property=\"og:description\" content=\"People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation&#8217;s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-23T11:51:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-27T17:16:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube-1024x793.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube?\",\"datePublished\":\"2019-10-23T11:51:29+00:00\",\"dateModified\":\"2020-12-27T17:16:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png\",\"articleSection\":[\"Brands\",\"Celebrity Endorsement\",\"Content Marketing\",\"Design\",\"Food and Beverage\",\"Lifestyle Marketing\",\"Media Trends\",\"Social Media\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\",\"url\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\",\"name\":\"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube? - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png\",\"datePublished\":\"2019-10-23T11:51:29+00:00\",\"dateModified\":\"2020-12-27T17:16:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png\",\"width\":2896,\"height\":2242},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube? - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/","og_locale":"en_US","og_type":"article","og_title":"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube? - Adpulp","og_description":"People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation&#8217;s largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers [&hellip;]","og_url":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/","og_site_name":"Adpulp","article_published_time":"2019-10-23T11:51:29+00:00","article_modified_time":"2020-12-27T17:16:10+00:00","og_image":[{"width":1024,"height":793,"url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube-1024x793.png","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube?","datePublished":"2019-10-23T11:51:29+00:00","dateModified":"2020-12-27T17:16:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/"},"wordCount":616,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png","articleSection":["Brands","Celebrity Endorsement","Content Marketing","Design","Food and Beverage","Lifestyle Marketing","Media Trends","Social Media","Video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/","url":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/","name":"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube? - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png","datePublished":"2019-10-23T11:51:29+00:00","dateModified":"2020-12-27T17:16:10+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png","width":2896,"height":2242},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/did-you-know-that-bon-appetit-has-4-61m-subscribers-on-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Did You Know That Bon App\u00e9tit Has 4.61M Subscribers on YouTube?"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/10\/Bon_Appe\u0301tit_-_YouTube.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-8cH","jetpack-related-posts":[{"id":6784,"url":"https:\/\/www.adpulp.com\/internet_hottie\/","url_meta":{"origin":31539,"position":0},"title":"Internet Hotties To Sling Burgers","author":"David Burn","date":"June 1, 2009","format":false,"excerpt":"Brian Morrissey is reporting that iJustine and seven other internet famous video stars will be making videomercials for Carl's Jr.'s. The effort rolls out this week to help sell the Portobello Mushroom Six-Dollar Burger to young men. The YouTube stars were chosen not only for their creative flair, but for\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2788,"url":"https:\/\/www.adpulp.com\/netlix_subscrib\/","url_meta":{"origin":31539,"position":1},"title":"Netlix Netflix Subscribers Invited To Premier (In Their Own Living Rooms)","author":"David Burn","date":"July 19, 2006","format":false,"excerpt":"USA Today reports on NBC's plan to reward loyalists and create buzz for its upcoming season. As part of its efforts to promote its fall TV season, NBC will offer the first episodes of two new shows, before they air, to the 4.8 million subscribers to online rental service Netflix.\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26315,"url":"https:\/\/www.adpulp.com\/hulu-is-on-fire\/","url_meta":{"origin":31539,"position":2},"title":"Hulu Is On Fire","author":"David Burn","date":"May 2, 2018","format":false,"excerpt":"Reinforcing Hulu\u2019s position as one of the world's top 10 direct-to-consumer entertainment brands, the company announced today that it has surpassed 20 million U.S. subscribers and has grown total engagement on Hulu by more than 60%. In addition, Hulu reports that 78% of viewing on the service takes place in\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/harlots-s1-launch-MH_v1-r1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/harlots-s1-launch-MH_v1-r1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/harlots-s1-launch-MH_v1-r1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/harlots-s1-launch-MH_v1-r1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/harlots-s1-launch-MH_v1-r1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/05\/harlots-s1-launch-MH_v1-r1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1655,"url":"https:\/\/www.adpulp.com\/steves_small_sc\/","url_meta":{"origin":31539,"position":3},"title":"Steve&#8217;s Small Screen To Generate Massive Revenue For Content Makers","author":"David Burn","date":"November 30, 2005","format":false,"excerpt":"Edward Jay Epstein for Slate: Once upon a time\u2014two generations ago\u2014the movie business was about making movies. Nowadays, it is about creating intellectual property that can be licensed in a raft of different markets. The Hollywood studios still make movies, of course, but by 2005, only 14.2 percent of their\u2026","rel":"","context":"In &quot;Media Trends&quot;","block_context":{"text":"Media Trends","link":"https:\/\/www.adpulp.com\/category\/media-trends\/"},"img":{"alt_text":"ipod_TV.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/ipod_TV.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3993,"url":"https:\/\/www.adpulp.com\/this_is_better\/","url_meta":{"origin":31539,"position":4},"title":"Lisa &#8220;Super&#8221; Nova","author":"David Burn","date":"July 5, 2007","format":false,"excerpt":"Actor and writer, Lisa Donovan, a.k.a. \"Lisa Nova\", rocks. Her YouTube channel has over 42,000 subscribers and 2 million plus page views. I don't know what her take is on embedding ads into her videos, but if I was a brand manager with a youth-oriented product or service, I'd sure\u2026","rel":"","context":"In &quot;Video&quot;","block_context":{"text":"Video","link":"https:\/\/www.adpulp.com\/category\/video\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":366,"url":"https:\/\/www.adpulp.com\/voice_over_ip_n\/","url_meta":{"origin":31539,"position":5},"title":"Voice Over IP Now Available Via Wireless Fidelity","author":"David Burn","date":"January 4, 2005","format":false,"excerpt":"from USA TODAY: Vonage, the No. 1 Internet phone company, will unveil plans Tuesday to offer subscribers a wireless Wi-Fi phone that can make calls over the Internet at homes or at public Wi-Fi hot spots. For Vonage subscribers, the phone could amount to a kind of limited-use cell phone\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"vonage.gif","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/vonage.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/31539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=31539"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/31539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/36301"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=31539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=31539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=31539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}