Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers?<\/p>\n
In this new campaign from Timberland and their agency, Pereira O\u2019Dell,<\/a> the brand’s “Nature Needs Heroes” platform and commitment to a greener world is front and center.<\/p>\n In an interesting twist, the campaign presents community and urban spaces as overlooked forms of nature\u2014nature in need of protection, just like the remotest of wild places, but for different reasons.<\/p>\n