{"id":32088,"date":"2019-12-29T10:57:19","date_gmt":"2019-12-29T16:57:19","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32088"},"modified":"2019-12-29T10:57:19","modified_gmt":"2019-12-29T16:57:19","slug":"there-was-a-dream-and-one-day-i-could-see-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/","title":{"rendered":"There Was A Dream And One Day I Could See It"},"content":{"rendered":"<p>Which came first? The idea for the commercial or the song?<\/p>\n<p>The song, in this case, is \u201cHead Full of Doubt\/Road Full of Promise\u201d by The Avett Brothers. It&#8217;s a favorite song of the <a href=\"https:\/\/www.bonnaroo.com\/\">Bonnaroo<\/a> generation. Now, the song is also an anthem for <a href=\"https:\/\/news.northwesternmutual.com\/2017-12-28-Northwestern-Mutual-Launches-New-Brand-Campaign-Spend-Your-Life-Living\">Northwestern Mutual<\/a>.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/deg6oYsM0ac?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><a href=\"https:\/\/www.gsdm.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">GSD&amp;M<\/a> worked with Northwestern Mutual to develop the overall brand campaign and created four TV spots for &#8220;Spend Your Life Living&#8221;.<\/p>\n<p>The man with gray hair in the commercial above says he&#8217;s always been running. Running for someone else. Now, he wants to run for himself. Now, because of all he&#8217;s sacrificed, he has room to run for the sake of running. He also has the need for a financial advisor.<\/p>\n<p>It&#8217;s an interesting commercial, but not a particularly flattering look at the path to prosperity in American culture today.<\/p>\n<h2>Hooks for the Well-Heeled: Fertility Treatments, Autism, and Multi-Generational Households<\/h2>\n<p>What other Americans need the help of a large financial institution to plan their economic well being? Moms and Dads with money!<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EghZyWwRpcw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zjNY0kZfpQw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2tXq8nrV8Fo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Life presents all sorts of challenges, well beyond the financial. And the proposed solution from Northwestern Mutual is to &#8220;Spend Your Life Living.&#8221;<\/p>\n<p>Hmmm&#8230;how about &#8220;spend your life working all day and into the night and on weekends so you have the luxury of helping your loved ones navigate the complexities and financial challenges of modern life&#8221;? <\/p>\n<p>It&#8217;s a dark topic because people at every economic stratum are struggling to make ends meet <em>and<\/em> to find a sense of belonging. People are also seeking health and happiness. It&#8217;s not about money but it is. <\/p>\n<p>For such a binary situation, the song \u201cHead Full of Doubt\/Road Full of Promise\u201d is perfectly binary. <\/p>\n<p>For what it&#8217;s worth, research by <a href=\"https:\/\/www.strategy-business.com\/article\/03409\" target=\"_blank\" rel=\"noopener noreferrer\">Daniel Kahneman<\/a> and Angus Deaton,\u00a0<a href=\"https:\/\/www.pnas.org\/content\/107\/38\/16489\" target=\"_blank\" rel=\"noopener noreferrer\">two Nobel Prize-winning economists<\/a>, shows that in the U.S., more money will make you happier up until an annual income of around $75,000. And then at that point, even doubling or tripling your salary is not going to improve your well-being on many standard <a href=\"https:\/\/www.strategy-business.com\/article\/Why-arent-successful-people-happier\">well-being metrics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which came first? The idea for the commercial or the song? The song, in this case, is \u201cHead Full of Doubt\/Road Full of Promise\u201d by The Avett Brothers. It&#8217;s a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. GSD&amp;M worked with Northwestern Mutual to develop the overall [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127],"tags":[],"class_list":{"0":"post-32088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>There Was A Dream And One Day I Could See It - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There Was A Dream And One Day I Could See It - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Which came first? The idea for the commercial or the song? The song, in this case, is \u201cHead Full of Doubt\/Road Full of Promise\u201d by The Avett Brothers. It&#8217;s a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. GSD&amp;M worked with Northwestern Mutual to develop the overall [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-29T16:57:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png?fit=1190%2C584&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1190\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"There Was A Dream And One Day I Could See It\",\"datePublished\":\"2019-12-29T16:57:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\"},\"wordCount\":380,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png\",\"articleSection\":[\"Featured Creative\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\",\"url\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\",\"name\":\"There Was A Dream And One Day I Could See It - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png\",\"datePublished\":\"2019-12-29T16:57:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png\",\"width\":1190,\"height\":584},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"There Was A Dream And One Day I Could See It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"There Was A Dream And One Day I Could See It - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/","og_locale":"en_US","og_type":"article","og_title":"There Was A Dream And One Day I Could See It - Adpulp","og_description":"Which came first? The idea for the commercial or the song? The song, in this case, is \u201cHead Full of Doubt\/Road Full of Promise\u201d by The Avett Brothers. It&#8217;s a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. GSD&amp;M worked with Northwestern Mutual to develop the overall [&hellip;]","og_url":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/","og_site_name":"Adpulp","article_published_time":"2019-12-29T16:57:19+00:00","og_image":[{"width":1190,"height":584,"url":"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png?fit=1190%2C584&ssl=1","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"There Was A Dream And One Day I Could See It","datePublished":"2019-12-29T16:57:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/"},"wordCount":380,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png","articleSection":["Featured Creative"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/","url":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/","name":"There Was A Dream And One Day I Could See It - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png","datePublished":"2019-12-29T16:57:19+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png","width":1190,"height":584},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/there-was-a-dream-and-one-day-i-could-see-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"There Was A Dream And One Day I Could See It"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/Northwestern_Mutual_Commercial___Multigenerational_Planning_-_YouTube.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-8ly","jetpack-related-posts":[{"id":1535,"url":"https:\/\/www.adpulp.com\/white_stripes_o\/","url_meta":{"origin":32088,"position":0},"title":"White Stripes Original To Sell Carbonated Sugar Water","author":"David Burn","date":"November 7, 2005","format":false,"excerpt":"NME: White Stripes singer Jack White has finally confirmed he's done a Coca-Cola ad - and said he's done it to get a message of love out to the world. Speaking backstage in Paris on their European tour the singer confirmed that he has recorded a brand new, currently untitled\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"WhiteStripes.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/WhiteStripes.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4956,"url":"https:\/\/www.adpulp.com\/bands_on_the_ru\/","url_meta":{"origin":32088,"position":1},"title":"Bands On The Run","author":"David Burn","date":"March 10, 2008","format":false,"excerpt":"I'm in Austin this week and so are 1500 bands, a great majority of whom hope to be discovered by fans and by industry insiders who can help further their musical careers. Given that preoccupation, I found it interesting that Ad Age is running a feature on music licensing opportunities.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1513,"url":"https:\/\/www.adpulp.com\/gin_joins_juice\/","url_meta":{"origin":32088,"position":2},"title":"Gin Joins Juice On Satellite Radio","author":"David Burn","date":"November 3, 2005","format":false,"excerpt":"The New York Times: Sirius Satellite Radio is joining the growing ranks of media outlets that accept liquor advertising, as it begins running musical commercials for Diageo's Tanqueray gin. Neither Sirius Satellite Radio nor its rival, XM Satellite Radio, carries commercials on any of its scores of music channels. Both\u2026","rel":"","context":"In &quot;Radio&quot;","block_context":{"text":"Radio","link":"https:\/\/www.adpulp.com\/category\/radio\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3605,"url":"https:\/\/www.adpulp.com\/lawsuit_from_bi\/","url_meta":{"origin":32088,"position":3},"title":"Lawsuit From Big Pink","author":"Dan Goldgeier","date":"March 13, 2007","format":false,"excerpt":"See if you can figure this one out. From the AP: Levon Helm, former drummer for The Band, is suing a Manhattan advertising firm over the use of the band's signature song, \"The Weight,\" in a television commercial. In a lawsuit filed in state Supreme Court in December, Helm asks\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":754,"url":"https:\/\/www.adpulp.com\/u2_says_no_to_2\/","url_meta":{"origin":32088,"position":4},"title":"U2 Says No To $23,000,000 (To Maintain The Integrity Of A Favorite Song)","author":"David Burn","date":"May 24, 2005","format":false,"excerpt":"Greg Kot, Chicago Tribune music critic, spoke with Bono last week, at Bono's request. The rock icon wanted to clear the air about several issues he had with Kot's writing about his band. In the midst of the discussion, Bono said he's proud of U2's association with Apple, but points\u2026","rel":"","context":"In &quot;Advertainment&quot;","block_context":{"text":"Advertainment","link":"https:\/\/www.adpulp.com\/category\/advertainment\/"},"img":{"alt_text":"U2.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/U2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":443,"url":"https:\/\/www.adpulp.com\/bud_still_strug\/","url_meta":{"origin":32088,"position":5},"title":"Bud Still Struggling To Find Taste","author":"David Burn","date":"January 26, 2005","format":false,"excerpt":"from Adweek: Anheuser-Busch considered running a spot during this year's upcoming Super Bowl that parodies Janet Jackson's infamous \"wardrobe malfunction\" that took place during the halftime show of last year's game, but decided against it after consultation with Fox and NFL officials. \"We basically came to the conclusion at the\u2026","rel":"","context":"In &quot;Resistance&quot;","block_context":{"text":"Resistance","link":"https:\/\/www.adpulp.com\/category\/resistance\/"},"img":{"alt_text":"Bud_SB_not_spot.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/Bud_SB_not_spot.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/32088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=32088"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/32088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/32091"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=32088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=32088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=32088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}