{"id":32248,"date":"2020-01-26T12:23:35","date_gmt":"2020-01-26T18:23:35","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32248"},"modified":"2020-01-28T10:38:00","modified_gmt":"2020-01-28T16:38:00","slug":"laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/","title":{"rendered":"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads"},"content":{"rendered":"<p>Stan Talks is a library of short videos produced by the <a href=\"https:\/\/advertising.utexas.edu\/\">Stan Richards School of Advertising &amp; Public Relations<\/a> in the Moody College of Communication at The University of Texas at Austin.<\/p>\n<p>This new talk, released last month, features Laura Desmond, founder and CEO of <a href=\"https:\/\/www.eaglevistapartners.com\/laura-desmond\">Eagle Vista Partners<\/a> in Chicago. Desmond is intent on building the agency of the future, using data, content, and analytics.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XnEKEvwCNeI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The media executive reflects on students\u2019 perspectives on adblocking. She asks, &#8220;Why do they ad block?&#8221; She answers, &#8220;Expectations and relevance.&#8221;<\/p>\n<p>Here&#8217;s the heart of the message she&#8217;s relaying&#8230;<\/p>\n<ol>\n<li>They expect more for their time and attention. They simply do not want to sit through pop up ads, banners, displays, or 30-second videos or commercials that are not entertaining, not fun, and not informative.<\/li>\n<li>They respect and give serious credibility to ads, content, and memes that get through their adblocking software because they believe it was more targeted and embedded into content that they care about and therefore more effective.<\/li>\n<li>They expect advertising to be relevant, and for advertisers to take them seriously as consumers. They want better targeting. They want more creativity. They are begging for brands to be more vulnerable, real, and authentic.<\/li>\n<\/ol>\n<p>&#8220;Authentic&#8221; is a buzzword, but as it relates to customer data, it&#8217;s quite specific. The advertising students want brands to be upfront about what happens to their data. It&#8217;s far from too much to ask, along with their other common-sense objectives for a healthy industry.<\/p>\n<p>I&#8217;m reminded of the famous words of ad legend, Howard Luck Gossage. \u201cI long for the day when advertising will become a business for a grown man.\u201d<\/p>\n<p>PREVIOUSLY ON ADPULP: <a href=\"https:\/\/adpulp.wpengine.com\/how-and-where-do-you-learn-the-art-and-science-of-advertising\/\">How and Where Do You Learn the Art and Science of Advertising?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stan Talks is a library of short videos produced by the Stan Richards School of Advertising &amp; Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,70,187,111,12],"tags":[],"class_list":{"0":"post-32248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-content","9":"category-data","10":"category-digital","11":"category-resistance","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Stan Talks is a library of short videos produced by the Stan Richards School of Advertising &amp; Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-26T18:23:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-28T16:38:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png?fit=661%2C377&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"661\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads\",\"datePublished\":\"2020-01-26T18:23:35+00:00\",\"dateModified\":\"2020-01-28T16:38:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\"},\"wordCount\":309,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png\",\"articleSection\":[\"Ad People\",\"Content Marketing\",\"Data\",\"Digital\",\"Resistance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\",\"url\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\",\"name\":\"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png\",\"datePublished\":\"2020-01-26T18:23:35+00:00\",\"dateModified\":\"2020-01-28T16:38:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png\",\"width\":661,\"height\":377},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/","og_locale":"en_US","og_type":"article","og_title":"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads - Adpulp","og_description":"Stan Talks is a library of short videos produced by the Stan Richards School of Advertising &amp; Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building [&hellip;]","og_url":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/","og_site_name":"Adpulp","article_published_time":"2020-01-26T18:23:35+00:00","article_modified_time":"2020-01-28T16:38:00+00:00","og_image":[{"width":661,"height":377,"url":"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png?fit=661%2C377&ssl=1","type":"image\/png"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads","datePublished":"2020-01-26T18:23:35+00:00","dateModified":"2020-01-28T16:38:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/"},"wordCount":309,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png","articleSection":["Ad People","Content Marketing","Data","Digital","Resistance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/","url":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/","name":"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png","datePublished":"2020-01-26T18:23:35+00:00","dateModified":"2020-01-28T16:38:00+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png","width":661,"height":377},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/laura-desmond-meets-with-advertising-students-at-ut-learns-why-they-block-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Laura Desmond Meets with Advertising Students at UT, Learns Why They Block Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Laura_Desmond_Meets_with_Advertising_Students_at_UT__Learns_Why_They_Block_Ads-e1580315613636.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-8o8","jetpack-related-posts":[{"id":7505,"url":"https:\/\/www.adpulp.com\/drop_and_give_m\/","url_meta":{"origin":32248,"position":0},"title":"Drop And Give Me 20&#8230;Concepts, That Is","author":"Dan Goldgeier","date":"January 19, 2010","format":false,"excerpt":"I suppose that even if you live and go to school in New York City, the world of advertising can seem like another world if you don't know anyone in it. To fix that, the One Club is holding its first \"Creative Boot Camp\" this week, open to students who\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19126,"url":"https:\/\/www.adpulp.com\/twitters-real-time-data-is-money\/","url_meta":{"origin":32248,"position":1},"title":"Twitter&#8217;s Real-Time Data Is Money","author":"David Burn","date":"April 23, 2013","format":false,"excerpt":"Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty\u2026","rel":"","context":"In &quot;Data&quot;","block_context":{"text":"Data","link":"https:\/\/www.adpulp.com\/category\/data\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2013\/04\/0062%4032921.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6766,"url":"https:\/\/www.adpulp.com\/ride_darling_de\/","url_meta":{"origin":32248,"position":2},"title":"Ride Darling Desmond To The Show","author":"David Burn","date":"May 27, 2009","format":false,"excerpt":"Desmond the bull has a mind of his own. Show me a bull that doesn't. Of course, what would a Londoner know about such things? Poke\/London is determined to find out. The agency is busy offering the masses headed to Glastonbury next month intimate details about Desmond, like what patch\u2026","rel":"","context":"In &quot;Promotions&quot;","block_context":{"text":"Promotions","link":"https:\/\/www.adpulp.com\/category\/promotions\/"},"img":{"alt_text":"spotthebill.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/05\/27\/spotthebill.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7342,"url":"https:\/\/www.adpulp.com\/real_men_needed\/","url_meta":{"origin":32248,"position":3},"title":"Real Men Needed To Wear Real Pants","author":"David Burn","date":"December 1, 2009","format":false,"excerpt":"Dockers wants young men to \"wear the pants.\" That's the central message of the brand's new campaign from Draft FCB's San Francisco office. See more on Flickr According to Stuart Elliott of The New York Times, masculine messaging is in. The tone -- half serious, half kidding, both sending up\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"not_a_chap.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/assets_c\/2009\/12\/not_a_chap-thumb-457x602-680.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":27489,"url":"https:\/\/www.adpulp.com\/how-and-where-do-you-learn-the-art-and-science-of-advertising\/","url_meta":{"origin":32248,"position":4},"title":"How and Where Do You Learn the Art and Science of Advertising?","author":"David Burn","date":"August 28, 2018","format":false,"excerpt":"Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what's behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/08\/Carol_Williams_-_Developing_Strategic_Advertising.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/08\/Carol_Williams_-_Developing_Strategic_Advertising.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/08\/Carol_Williams_-_Developing_Strategic_Advertising.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/08\/Carol_Williams_-_Developing_Strategic_Advertising.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8146,"url":"https:\/\/www.adpulp.com\/launch_your_ad\/","url_meta":{"origin":32248,"position":5},"title":"Launch Your Ad Career&#8211;Or Just Read Pages 112-113","author":"Dan Goldgeier","date":"July 24, 2010","format":false,"excerpt":"I'm constantly amazed how many people--even my former 1st quarter Portfolio Center students--don't understand how the advertising agency business is structured even as they attempt to enter it. I'd like to give a shout to Stan Tymorek, a former CD at Land's End who tries to explain the basics in\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"51v1IoABqpL._SL500_AA300_.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2010\/07\/24\/51v1IoABqpL._SL500_AA300_.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/32248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=32248"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/32248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/32278"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=32248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=32248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=32248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}