{"id":32292,"date":"2020-01-30T12:12:16","date_gmt":"2020-01-30T18:12:16","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32292"},"modified":"2020-01-30T12:12:16","modified_gmt":"2020-01-30T18:12:16","slug":"mcdonalds-uk-stacks-nouns-in-sandwich-formation-and-it-works","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/mcdonalds-uk-stacks-nouns-in-sandwich-formation-and-it-works\/","title":{"rendered":"McDonald&#8217;s\/UK Stacks Nouns In Sandwich Formation (And It Works)"},"content":{"rendered":"<p>These outdoor ads are great. For one, they&#8217;re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There&#8217;s no logo to make bigger. By taking an intelligent minimalist approach, there&#8217;s room in the campaign for the customer to &#8220;do the math.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32295\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/01\/Fillet-O-Fish.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Fillet-O-Fish.jpg 1000w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Fillet-O-Fish-300x150.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Fillet-O-Fish-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the creative features ingredient stacks that are so recognizable, viewers of the work know the iconic McDonald\u2019s products described in the ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32293\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/01\/McMuffin.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/McMuffin.jpg 1000w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/McMuffin-300x150.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/McMuffin-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32294\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/01\/Big-Mac.jpg\" alt=\"\" width=\"1000\" height=\"1517\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Big-Mac.jpg 1000w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Big-Mac-198x300.jpg 198w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Big-Mac-675x1024.jpg 675w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Big-Mac-768x1165.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Pete Heyes, Creative Director at Leo Burnett, said, \u201cMcDonald\u2019s is a leader. Only a handful of global brands can communicate like this.\u201d<\/p>\n<h2>Meanwhile, In America, It&#8217;s Perfect Made Perfecter<\/h2>\n<p>Wieden + Kennedy\/New York has introduced new product-focused ads for the Golden Arches.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2alwcW6Bvso?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Like the brand&#8217;s British outdoor featured above, this ad that is concerned with the ingredient stack. Customers, on the other hand, are likely to enjoy two slices of cheese, wherever they might be placed between the buns.<\/p>\n<p>Also, considering how Don Trump&#8217;s &#8220;perfect call&#8221; is at the center of the Impeachment trial, &#8220;perfect&#8221; seems like the wrong word to use in a hamburger advert, right now.<\/p>\n<p>Plus, &#8220;it&#8217;s perfect made perfecter&#8221; is one of those clever lines that people tend to reject on its face. McDonald&#8217;s burgers are not perfect. The claim made in the spot is the burgers are now &#8220;hotter and juicer&#8221; than ever, but there&#8217;s nothing to substantiate the claim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These outdoor ads are great. For one, they&#8217;re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There&#8217;s no logo to make bigger. By taking an intelligent minimalist approach, there&#8217;s room in the campaign for the customer to &#8220;do the math.&#8221; Created by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[74,127,194],"tags":[],"class_list":{"0":"post-32292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"category-creative-review","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s\/UK Stacks Nouns In Sandwich Formation (And It Works) - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/mcdonalds-uk-stacks-nouns-in-sandwich-formation-and-it-works\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s\/UK Stacks Nouns In Sandwich Formation (And It Works) - Adpulp\" \/>\n<meta property=\"og:description\" content=\"These outdoor ads are great. For one, they&#8217;re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There&#8217;s no logo to make bigger. 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Over 32 years, Ms. Berman was a fixture at the iconic Chicago agency, playing a role in landing more than half of the shop's current accounts and producing memorable\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"berman_cheryl.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/berman_cheryl.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1751,"url":"https:\/\/www.adpulp.com\/lazarian_roundu_1\/","url_meta":{"origin":32292,"position":2},"title":"Lazarian Roundup","author":"David Burn","date":"December 14, 2005","format":false,"excerpt":"\u2022 Some bad news for Cramer-Krasselt\/Chicago. Late Tuesday, the agency said it was terminating its relationship with fast-food chain Popeyes Chicken and Biscuits, because the account was no longer \"profitable.\" The account was supposedly worth $7 million in billings to C-K. The agency said it is re-evaluating its client mix\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22999,"url":"https:\/\/www.adpulp.com\/max-greenfield-is-lovin-it-but-he-may-be-alone-in-that\/","url_meta":{"origin":32292,"position":3},"title":"Max Greenfield Is Lovin&#8217; It, But He May Be Alone In That","author":"David Burn","date":"June 12, 2015","format":false,"excerpt":"Where does bad TV advertising come from? It's a question McDonald's and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox's TV show \"New Girl.\" https:\/\/youtu.be\/uzgM-C6T_3U I can't recall the last time I\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/06\/McDonald_s__Daily_Lovin__Reminder__22_-_Face_Tattoo_-_YouTube.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/06\/McDonald_s__Daily_Lovin__Reminder__22_-_Face_Tattoo_-_YouTube.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2015\/06\/McDonald_s__Daily_Lovin__Reminder__22_-_Face_Tattoo_-_YouTube.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":37280,"url":"https:\/\/www.adpulp.com\/ad-legends-who-shaped-the-modern-craft-of-advertising\/","url_meta":{"origin":32292,"position":4},"title":"Ad Legends Who Shaped the Modern Craft of Advertising","author":"David Burn","date":"October 23, 2021","format":false,"excerpt":"TikTok challenges, retargeting ads, GDPR, crypto, and cookies. Is this the advertising business that we inhabit today? It feels foreign and disorienting. Not because the pace of change is too great. The problem is we refuse to pause and assess the value of the shiny new digital objects. At the\u2026","rel":"","context":"In &quot;Ad Legends&quot;","block_context":{"text":"Ad Legends","link":"https:\/\/www.adpulp.com\/category\/ad-legends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":22512,"url":"https:\/\/www.adpulp.com\/sundays-football-can-see-ads-now\/","url_meta":{"origin":32292,"position":5},"title":"Sundays Are For Football. You Can See The Ads Now.","author":"David Burn","date":"January 30, 2015","format":false,"excerpt":"Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday. Let's have a look at how some of the titans of the Ad Game are spending their ad dollars this season. 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