{"id":32302,"date":"2020-01-31T08:25:26","date_gmt":"2020-01-31T14:25:26","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32302"},"modified":"2020-01-31T08:25:26","modified_gmt":"2020-01-31T14:25:26","slug":"not-on-tv-port-de-stella-is-a-pop-up-immersive-experience-in-miami","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/not-on-tv-port-de-stella-is-a-pop-up-immersive-experience-in-miami\/","title":{"rendered":"Not on TV: &#8220;Port de Stella&#8221; Is A Pop-Up Immersive Experience in Miami"},"content":{"rendered":"<p>The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are <a href=\"https:\/\/adpulp.wpengine.com\/its-tuesday-time-for-super-bowl-snacks\/\">already sharing<\/a> their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead.<\/p>\n<p>Debuting in <span class=\"xn-location\">Miami<\/span> during Super Bowl LIV week, <a href=\"https:\/\/www.portdestella.com\/rsvp\/\">Port de Stella<\/a> features can&#8217;t-miss co-collaborations with popular music acts, trendsetters of style, and iconic culinary stars.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32303\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/01\/Stella_Artois_Docks__Port_de_Stella__in_Miami_for_Debut_Ahead_of_Super_Bowl_LIV_Alongside_Host_Priyanka_Chopra_Jonas_and_Special_Guest_Karamo_Brown.png\" alt=\"\" width=\"1405\" height=\"801\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Stella_Artois_Docks__Port_de_Stella__in_Miami_for_Debut_Ahead_of_Super_Bowl_LIV_Alongside_Host_Priyanka_Chopra_Jonas_and_Special_Guest_Karamo_Brown.png 1405w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Stella_Artois_Docks__Port_de_Stella__in_Miami_for_Debut_Ahead_of_Super_Bowl_LIV_Alongside_Host_Priyanka_Chopra_Jonas_and_Special_Guest_Karamo_Brown-300x171.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Stella_Artois_Docks__Port_de_Stella__in_Miami_for_Debut_Ahead_of_Super_Bowl_LIV_Alongside_Host_Priyanka_Chopra_Jonas_and_Special_Guest_Karamo_Brown-1024x584.png 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/01\/Stella_Artois_Docks__Port_de_Stella__in_Miami_for_Debut_Ahead_of_Super_Bowl_LIV_Alongside_Host_Priyanka_Chopra_Jonas_and_Special_Guest_Karamo_Brown-768x438.png 768w\" sizes=\"auto, (max-width: 1405px) 100vw, 1405px\" \/><\/p>\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p>Open from <span class=\"xn-chron\">January 30<\/span><sup>th<\/sup> through <span class=\"xn-chron\">February 1<\/span><sup>st<\/sup>, attendees can stop by The Marketplace to shop exclusive items from Stella Artois collaborations with Xkarla, <a href=\"https:\/\/www.soleiltoujours.com\/\">Soleil Toujours<\/a> and Koio, sit down for an unforgettable meal at one of <span class=\"xn-location\">Europe&#8217;s<\/span> best restaurants &#8211; available for the first time ever in the U.S. &#8211; or check out a Stella Session presented by tastemaker experts like <a href=\"https:\/\/www.instagram.com\/priyankachopra\/\"><span class=\"xn-person\">Priyanka Chopra Jonas<\/span><\/a>, <span class=\"xn-person\">Karamo Brown<\/span>, Sofi Tukker, <span class=\"xn-person\">Cedric Gervais<\/span> and <a href=\"https:\/\/twitter.com\/IRIE\">DJ Irie<\/a>.<\/p>\n<\/div>\n<div class=\"col-sm-10 col-sm-offset-1\">\n<p>&#8220;Stella Artois encourages everyone to take the time to celebrate and savor life together with those who matter most,&#8221; said <span class=\"xn-person\">Lara Krug<\/span>, VP of Marketing, <span class=\"xn-person\">Stella Artois<\/span>. &#8220;The Super Bowl is one of the biggest events of the year, bringing fans from all over the country together, which makes it the perfect moment to debut Port de Stella.&#8221;<\/p>\n<\/div>\n<p>Attendees can reserve a ticket for a luxurious, 40-minute boat ride from South Beach to Port de Stella in <span class=\"xn-location\">Downtown Miami<\/span>. So, skip the drive and take a relaxing voyage in style with Stella.<\/p>\n<p>Stella&#8217;s Fleet is available <span class=\"xn-chron\">January 30<\/span><sup>th<\/sup> through <span class=\"xn-chron\">February 1<\/span><sup>st<\/sup> by RSVP only at <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=2703681-1&amp;h=610557362&amp;u=http%3A%2F%2Fwww.portdestella.com%2FRSVP&amp;a=www.PortdeStella.com%2FRSVP\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">PortdeStella.com\/RSVP<\/a> between:<\/p>\n<ul>\n<li><span class=\"xn-chron\">5:00 &#8211; 7:00 pm ET<\/span> on <span class=\"xn-chron\">January 30<\/span><sup>th<\/sup><\/li>\n<li>12:00 (noon) &#8211; <span class=\"xn-chron\">7:00pm ET<\/span> on <span class=\"xn-chron\">January 31<\/span><sup>st<\/sup> \u00a0and <span class=\"xn-chron\">February 1<\/span><sup>st<\/sup><\/li>\n<\/ul>\n<p>Clearly, a branded event makes a much bigger impact on attendees than any commercial ever. But what about the millions of people who are not in Miami this weekend? How will they feel the Stella Artois love? There&#8217;s always YouTube.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JCa6cLtLukU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>In Related, But Not, News<\/h2>\n<p>Television advertising remains an enormous business, worth $42 billion in the United States last year, according to the media intelligence firm Magna. Fox, which airs the Super Bowl this Sunday, stands to bring in $420M in revenue from Super Bowl advertising this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32303,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56,16,65],"tags":[],"class_list":{"0":"post-32302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiential","8":"category-pr","9":"category-super-bowl","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not on TV: &quot;Port de Stella&quot; Is A Pop-Up Immersive Experience in Miami - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/not-on-tv-port-de-stella-is-a-pop-up-immersive-experience-in-miami\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not on TV: &quot;Port de Stella&quot; Is A Pop-Up Immersive Experience in Miami - Adpulp\" \/>\n<meta property=\"og:description\" content=\"The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/not-on-tv-port-de-stella-is-a-pop-up-immersive-experience-in-miami\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-31T14:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/01\/Stella_Artois_Docks__Port_de_Stella__in_Miami_for_Debut_Ahead_of_Super_Bowl_LIV_Alongside_Host_Priyanka_Chopra_Jonas_and_Special_Guest_Karamo_Brown.png?fit=1405%2C801&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1405\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/not-on-tv-port-de-stella-is-a-pop-up-immersive-experience-in-miami\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/not-on-tv-port-de-stella-is-a-pop-up-immersive-experience-in-miami\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Not on TV: &#8220;Port de Stella&#8221; 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