{"id":32608,"date":"2020-03-07T08:15:14","date_gmt":"2020-03-07T14:15:14","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32608"},"modified":"2020-03-09T06:56:58","modified_gmt":"2020-03-09T11:56:58","slug":"snarky-wendy-gets-egg-mcmuffined","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/snarky-wendy-gets-egg-mcmuffined\/","title":{"rendered":"Snarky Wendy Gets Egg McMuffined"},"content":{"rendered":"<p>Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun.<\/p>\n<p>Case in point, Wendy&#8217;s social media team decided to support its own product launches (Wendy&#8217;s has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken Croissant to its menu) by attacking McDonald&#8217;s most popular breakfast item in a Tweet.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Here lies mediocrity. <a href=\"https:\/\/twitter.com\/hashtag\/EggRIPMuffin?src=hash&amp;ref_src=twsrc%5Etfw\">#EggRIPMuffin<\/a> <a href=\"https:\/\/t.co\/fYxcn8LObe\">pic.twitter.com\/fYxcn8LObe<\/a><\/p>\n<p>\u2014 Wendy&#8217;s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/1233494419925585924?ref_src=twsrc%5Etfw\">February 28, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Hey, it works for the President and it also worked for Popeye&#8217;s. But is it working as desired for Wendy&#8217;s? I don&#8217;t know. Does Wendy&#8217;s have a rabid following that&#8217;s ready to spread its snark all over the digital place?<\/p>\n<h2>McMuffins for Everyone (with the McApp)<\/h2>\n<p>McDonald&#8217;s responded to a snarky Tweet from Wendy&#8217;s with cool detachment and <a href=\"https:\/\/www.inc.com\/justin-bariso\/wendys-just-declared-war-on-mcdonalds-breakfast-mcdonalds-response-was-brilliant.html\">a timely product sampling promotion<\/a>.<\/p>\n<p>Oh, and the Egg McMuffin&#8211;which was introduced nationwide in 1975\u2014has its own day dedicated to it.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">It\u2019s the morning your breakfast dreams are made of. Happy National <a href=\"https:\/\/twitter.com\/hashtag\/EggMcMuffinDay?src=hash&amp;ref_src=twsrc%5Etfw\">#EggMcMuffinDay<\/a>! <a href=\"https:\/\/t.co\/wtYyCEZzuv\">pic.twitter.com\/wtYyCEZzuv<\/a><\/p>\n<p>\u2014 McDonald&#8217;s (@McDonalds) <a href=\"https:\/\/twitter.com\/McDonalds\/status\/1234433502315196421?ref_src=twsrc%5Etfw\">March 2, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Maybe, it&#8217;s McDonald&#8217;s with the more rabid following.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Great, now you can be disappointed for free<\/p>\n<p>\u2014 Wendy&#8217;s (@Wendys) <a href=\"https:\/\/twitter.com\/Wendys\/status\/1233526162896363520?ref_src=twsrc%5Etfw\">February 28, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p dir=\"ltr\">Depending on your brand preference and your tolerance for social media, Wendy&#8217;s Tweets are either snappy retorts or branded embarrassments in 240 characters or less.<\/p>\n<h2 dir=\"ltr\">Trix Are for Kids, But Always-On Omnichannel Marketing Is Not<\/h2>\n<p>When I consider who runs social media marketing and content marketing (two parts of an important whole) at large consumer brands, I&#8217;m baffled. To operate a successful Marcom account in the social spheres, it takes people with expertise gained through experience.<\/p>\n<p>By comparison, analog ad making is a cakewalk. You sit in a room with your creative partner and come up with ideas, day after day until one of the ideas is deemed best. Then a methodical production process kicks in. All told, the making of a TV commercial or print campaign can take many months. Social media, on the other hand, is a fast-moving river. You can plan your excursion, and brands do, but there are rapids and boulders and logs everywhere. The degree of difficulty is high.<\/p>\n<p>Furthermore, when you place and run a print ad or TV spot, there&#8217;s no one on the other side ready to pounce and\/or promote. Not so in social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is for grown-ups. Naturally, adults come in all ages, because adulthood is about exercising emotional maturity, not about circles around the sun. Case in point, Wendy&#8217;s social media team decided to support its own product launches (Wendy&#8217;s has launched a Breakfast Baconator, a Honey Butter Chicken Biscuit, and a Maple Bacon Chicken [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[194,21,61,119],"tags":[],"class_list":{"0":"post-32608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-and-beverage","8":"category-promotions","9":"category-retail","10":"category-social-media","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snarky Wendy Gets Egg McMuffined - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/snarky-wendy-gets-egg-mcmuffined\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snarky Wendy Gets Egg McMuffined - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is for grown-ups. 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