{"id":32633,"date":"2020-03-10T17:16:21","date_gmt":"2020-03-10T22:16:21","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32633"},"modified":"2020-03-31T18:40:28","modified_gmt":"2020-03-31T23:40:28","slug":"adpulp-unbound-social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/adpulp-unbound-social-media-marketing\/","title":{"rendered":"Adpulp Unbound: Social Media Marketing"},"content":{"rendered":"

This website is unbound, and do its size and the breadth of coverage<\/span><\/span>, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer.<\/p>\n

Unless I intervene and aggregate the aggregator (me).<\/p>\n

Which is precisely what I am up to here. In preparation for a series of eBooks on Social Media Marketing<\/strong>, Content Marketing<\/strong>, Lifestyle Marketing<\/strong>, and Relationship Marketing<\/strong>, I am pulling together some of the source material that the new collections will feature.<\/p>\n

I imagine some of these pieces will be in the SMM collection, perhaps edited for clarity.<\/p>\n

https:\/\/adpulp.wpengine.com\/snarky-wendy-gets-egg-mcmuffined\/<\/p>\n

The making of a TV commercial or print campaign can take many months. Social media, on the other hand, is a fast-moving river. You can plan your excursion, and brands do, but there are rapids and boulders and logs everywhere. The degree of difficulty is high.<\/em><\/p>\n

https:\/\/adpulp.wpengine.com\/meet-li-ziqi-a-bohemian-chic-capitalist-from-the-mountains-of-sichuan-province\/<\/p>\n

\u201cThe revolution will not be televised,\u201d warned Gil Scott-Heron in the 1970s. He was right, but it\u2019s a new day, and today you can retreat from the madness and turn it into a video series and e-commerce play.<\/em><\/p>\n

https:\/\/adpulp.wpengine.com\/can-we-quit-all-the-quitting-already\/<\/p>\n

There\u2019s a ton of poor Tweeting on a daily basis. Someone could write a thesis. For our needs here, let me point to one painful pet peeve.<\/em><\/p>\n

The \u201cRetweet if\u2026\u201d post is absurd on its surface and hollow to the core.<\/em><\/p>\n

https:\/\/adpulp.wpengine.com\/oddly-workplace-ghosting-is-the-trend-that-reveals\/<\/p>\n

We hide inside or behind our screens and feel safe there. The biggest bullies do this, and the most frightened of mice.<\/em><\/p>\n

Screens are the obvious physical impediment, but there\u2019s a deeper problem in our culture. Fear of confrontation<\/strong> is poison.<\/em><\/p>\n

https:\/\/adpulp.wpengine.com\/social-media-managers-are-brand-activists-not-chorus-girls\/<\/p>\n

Social is a real-time, always-on media channel with your brand\u2019s name on it. It\u2019s as complex as any media in existence, doubly so for brands, because social media users want access to decision-makers at brands, particularly when things go wrong. A junior person will elevate an important customer service issue to a manager, but time on Twitter is scored in seconds not hours, so whatever the issue is, it can\u2019t get stuck in committee.<\/em><\/p>\n

https:\/\/adpulp.wpengine.com\/what-marketers-can-learn-from-hootsuite-academy\/<\/p>\n

https:\/\/adpulp.wpengine.com\/want-links-publish-authoritative-content-adds-value\/<\/p>\n

https:\/\/adpulp.wpengine.com\/social-media-breeding-ground-sowing-discord\/<\/p>\n

https:\/\/adpulp.wpengine.com\/this-is-brand-storytelling\/<\/p>\n

https:\/\/adpulp.wpengine.com\/brevity-soul-wit-not-twitter-not-anymore\/<\/p>\n

https:\/\/adpulp.wpengine.com\/greasy-pizza-good-instagram\/<\/p>\n

https:\/\/adpulp.wpengine.com\/social-media-marketing-fast-unbound-control-freaks-stay\/<\/p>\n

https:\/\/adpulp.wpengine.com\/lead-prospects-funnel-love\/<\/p>\n

PREVIOUSLY ON ADPULP.COM: Curated for the Curious: Adpulp\u2019s Top Takes of 2019<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. You can search by topic, but then what? Then you must scroll and click to get to the best material Adpulp has to offer. Unless I intervene and aggregate the aggregator (me). Which is precisely what I am […]<\/p>\n","protected":false},"author":3,"featured_media":32652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[183,119],"tags":[],"class_list":{"0":"post-32633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-adpulp","8":"category-social-media","9":"entry"},"yoast_head":"\nAdpulp Unbound: Social Media Marketing - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/adpulp-unbound-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adpulp Unbound: Social Media Marketing - Adpulp\" \/>\n<meta property=\"og:description\" content=\"This website is unbound, and do its size and the breadth of coverage, somewhat difficult to navigate. 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Whether Apple needs social media to create or sustain interest is questionable, which may explain why the company that works in a new spaceship-like building barely deigns to dabble\u2026","rel":"","context":"In "Brands"","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/AdPulp.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/AdPulp.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/08\/AdPulp.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":11763,"url":"https:\/\/www.adpulp.com\/is-social-media-marketing-paying-the-bills-in-your-house\/","url_meta":{"origin":32633,"position":1},"title":"Is Social Media Marketing Paying The Bills In Your House?","author":"David Burn","date":"August 8, 2011","format":false,"excerpt":"According to several reports from Wanted Analytics, marketing managers with social media skills are in high demand, particularly in New York City and San Francisco. I'm not sure what \"marketing managers\" means, because it could mean any number of things depending upon the context. Case in point, I interviewed for\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/08\/SMMadness.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9264,"url":"https:\/\/www.adpulp.com\/social-media-marketing-is-advertising-and-advertising-is-not-all-powerful\/","url_meta":{"origin":32633,"position":2},"title":"Social Media Marketing Is Advertising, And Advertising Is Not All Powerful","author":"David Burn","date":"March 22, 2011","format":false,"excerpt":"Diet Coke has surpassed Pepsi as the No. 2 most popular carbonated soft drink in the U.S. According to Fortune, the shift has nothing whatsoever to do with Pepsi's oft-reported investment in social media marketing. The entire category is down thanks to concerns about calories and the rise of bottled\u2026","rel":"","context":"In "Cause-Related Marketing"","block_context":{"text":"Cause-Related Marketing","link":"https:\/\/www.adpulp.com\/category\/cause-related-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/03\/Diet_Coke_Mentos.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7787,"url":"https:\/\/www.adpulp.com\/social_media_ma\/","url_meta":{"origin":32633,"position":3},"title":"Social Media Marketing Is A Side Dish, Not A Meal","author":"David Burn","date":"April 7, 2010","format":false,"excerpt":"David Wiggs of Hitch, an agency search consultancy in Bellingham, brings up an excellent point about placing too many eggs in any one basket. With the extreme emphasis on social media marketing today, you might think that modern marketing is a monoculture. That if you're doing social, you're doing marketing.\u2026","rel":"","context":"In "Resistance"","block_context":{"text":"Resistance","link":"https:\/\/www.adpulp.com\/category\/resistance\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5760,"url":"https:\/\/www.adpulp.com\/search_social_s\/","url_meta":{"origin":32633,"position":4},"title":"Search + Social = Success","author":"David Burn","date":"October 2, 2008","format":false,"excerpt":"Kent Lewis, President of Anvil Media, is Portland's search engine marketing expert. More than one source has shared this insight with me since arriving on these mossy shores. It's not a topic I know a great deal about, but its one that a bunch of clients with tightening budgets want\u2026","rel":"","context":"With 2 comments","block_context":{"text":"With 2 comments","link":"https:\/\/www.adpulp.com\/search_social_s\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":21890,"url":"https:\/\/www.adpulp.com\/see-content-also-provide-clients\/","url_meta":{"origin":32633,"position":5},"title":"See All This Content? I Also Provide It To Clients","author":"David Burn","date":"August 7, 2014","format":false,"excerpt":"\"Keep your day job, until your night job pays.\" -Hunter\/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. 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