{"id":32661,"date":"2020-03-11T16:10:27","date_gmt":"2020-03-11T21:10:27","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=32661"},"modified":"2020-03-13T16:22:15","modified_gmt":"2020-03-13T21:22:15","slug":"mid-day-danger-the-worst-commercials-on-tv","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/mid-day-danger-the-worst-commercials-on-tv\/","title":{"rendered":"Mid-Day Danger: The Worst Commercials on TV"},"content":{"rendered":"<p>I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular.<\/p>\n<p>If you watch cable news in the middle of the workday, even for a short time during lunch, you&#8217;re screwed. Apparently, the viewers are older than the hills and\/or out of work. What we know for sure is the commercials that are meant to appeal to them are NOT appealing to humans of any age.<\/p>\n<p>Prepare yourself, if you&#8217;re at all sensitive to bad advertising, this is likely to sting&#8230;<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aG9apPRA1Mk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/O4FKPcLnd3Y?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/JQF0rRDcvPQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vh3NVutXNC8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YRdi-tBUmqs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mp3cCvnGFdE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>For viewers who may need help with Medicare, cut-rate car insurance, a new bathtub (installed in just one day!), a reverse mortgage, a &#8220;lump sum of cash&#8221;, or an ambulance-chasing lawyer, mid-day TV viewing presents the offers, over and over again. Over and over and over again, just in case you miss the toll-free number or web address.<\/p>\n<p>Each of these mid-day offers has a prominent call-to-action. This is transactional TV for people who still use pens to take down toll-free numbers (and their phones to call other people with). No judgment. What I am curious about is why this viewing segment is more receptive to direct TV than others? Do you need hours of Lazychair repose and relentless repetition to open your wallet to the above?<\/p>\n<p>I imagine a much richer creative palette for all marketing to seniors. Some of the senior citizens on the other end of this targeted marketing are people who burned their bras, fought in Vietnam, dropped acid, wore bell bottoms, and so on. The Baby Boomer generation is also the generation holding nearly all of the nation&#8217;s wealth cards. So, why the stale creative? Why the self-absorbed &#8220;get what you deserve&#8221; mentality?<\/p>\n<p>Senior citizens and others watching mid-day TV deserve much better advertising than this. If advertising is a mirror\u2014and it is\u2014the &#8220;marketing to seniors mirror&#8221; is broken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. The danger is exposure to bad TV, bad commercials, in particular. If you watch cable news in the middle of the workday, even for a short time during lunch, you&#8217;re screwed. Apparently, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,127,27],"tags":[],"class_list":{"0":"post-32661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-direct","8":"category-creative-review","9":"category-media-trends","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mid-Day Danger: The Worst Commercials on TV - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/mid-day-danger-the-worst-commercials-on-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mid-Day Danger: The Worst Commercials on TV - Adpulp\" \/>\n<meta property=\"og:description\" content=\"I want to explore one of the secret dangers of working from home, a real and present danger that no one talks about. 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The Oscar Awards are therefore a big deal. 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How far the mighty have slipped in the tub. https:\/\/youtu.be\/hOgm04YyCr4 John Elway, the legendary Denver Bronco, isn't doing much better in his choice of paid endorsements. https:\/\/youtu.be\/RQopP9MKr5g When he's in his own house of\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37414,"url":"https:\/\/www.adpulp.com\/doja-cat-rocks-the-bell\/","url_meta":{"origin":32661,"position":2},"title":"Doja Cat Rocks The Bell","author":"David Burn","date":"February 12, 2022","format":false,"excerpt":"This Sunday, Taco Bell returns to the Super Bowl with a new commercial that features Doja Cat and the remake of the pop-rock anthem \"Celebrity Skin\" by Hole. The new song features lyrics reworked in partnership with Courtney Love. https:\/\/youtu.be\/_9JLZajQ8zQ Set to air during the fourth quarter, \"The Grande Escape''\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/02\/Doja-Cat-drives-to-Taco-Bell.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":37946,"url":"https:\/\/www.adpulp.com\/you-dont-watch-the-oscars-for-the-commercials-but-you-could\/","url_meta":{"origin":32661,"position":3},"title":"You Don&#8217;t Watch The Oscars for the Commercials, But You Could","author":"David Burn","date":"March 11, 2024","format":false,"excerpt":"Traditional advertising showcases are few and far between today, along with opportunities to appeal to a mass audience. Last night's Academy Awards is one. According to Variety, the 2023 Oscars earned an audience of 18.75 million\u2014more than double the most popular shows on TV (NCIS and FBI). The best \"commercial\"\u2026","rel":"","context":"In &quot;Awards&quot;","block_context":{"text":"Awards","link":"https:\/\/www.adpulp.com\/category\/awards\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/03\/SKIMS_Lab_-_YouTube.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/03\/SKIMS_Lab_-_YouTube.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/03\/SKIMS_Lab_-_YouTube.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/03\/SKIMS_Lab_-_YouTube.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/03\/SKIMS_Lab_-_YouTube.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":31107,"url":"https:\/\/www.adpulp.com\/40-years-in-this-is-still-the-same-wacky-sportscenter\/","url_meta":{"origin":32661,"position":4},"title":"40 Years In, This Is Still The Same Wacky SportsCenter","author":"David Burn","date":"September 7, 2019","format":false,"excerpt":"Today, ESPN introduces twelve new commercials\u00a0from\u00a0the iconic\u00a0This is SportsCenter franchise. This marks the first time ESPN has debuted this many new This is SportsCenter spots at once and the date has significance, as it marks the network\u2019s 40th anniversary. 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Commercials.","author":"David Burn","date":"July 18, 2019","format":false,"excerpt":"What's on TV? Commercials. Let's watch. New Balance https:\/\/youtu.be\/xP52XhzbHSg LA-based creative and production agency\u00a0The Rec League\u00a0is behind a new global campaign for New Balance to promote the athletic brand\u2019s\u00a0FuelCell Propel and Rebel running shoes. 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