![\"\"](\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/04\/hero-lion.jpg\")
<\/p>\nThe waves of change are here. Consequently, people are searching for their sea legs.<\/p>\n
Ad people are also painting pictures of dark and\/or dreamy futures. Here’s one picture that is not pleasing to my senses…<\/p>\n
<\/p>\n
McKinney CEO Joe Maglio, writing in Ad Age<\/a>, believes there’s a compelling need for trophies, no matter what:<\/p>\n Many of the talented creative thinkers in our industry look forward to holding their work up against that of their peers, and with a little luck, getting recognized for all of the effort they\u2019ve put into making a difference for their clients. And while advertising and media budgets are getting cut for now, there was still a lot of great work from the previous six months that should have been given a chance to shine, not to mention some of the smart and touching creative that we\u2019ve seen in the past few weeks.<\/p>\n I’ve been sitting on this for a few days. I wanted to let it marinate.<\/p>\n A Lion in the lobby is a nice thing to have. The Integer Group had one in its trophy case while I was there. Clients want to know they’re working with the best, and a Lion or Pencil or recognition from CA<\/em> is currency. Literally, it’s money, for the agency and the team who goes from a team with lots of potential to a team with a Lion.<\/p>\n But…<\/p>\n How freaking tone-deaf is Maglio’s treatise? Not because of COVID-19. Because ad pros who are part of the awards show circuit continue to show the world what matters most to them\u2014trophies that they pay damn good money for.<\/p>\n George Tannenbaum<\/a> knows a sick industry when he sees one:<\/p>\n George ____________, Tannenbaum or Orwell?<\/p>\n \u2014 Mike Hallaron (@HallaronAgency) April 7, 2020<\/a><\/p><\/blockquote>\nTannenbaum Serves An Ace<\/h2>\n
\n\n