{"id":33334,"date":"2020-04-27T08:14:11","date_gmt":"2020-04-27T13:14:11","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=33334"},"modified":"2020-04-28T03:58:20","modified_gmt":"2020-04-28T08:58:20","slug":"this-is-etsys-moment","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/this-is-etsys-moment\/","title":{"rendered":"This Is Etsy&#8217;s Moment"},"content":{"rendered":"<p>Amazon.com is positioned to win right now, but the Seattle-based behemoth isn&#8217;t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go.<\/p>\n<p>Etsy reported first-quarter consolidated gross merchandise <a href=\"https:\/\/www.thestreet.com\/investing\/etsy-merchandise-sales-jump-32-percent-withdraws-2020-guidance\">sales jumped 32%<\/a> year-on-year to $1.4 billion.<\/p>\n<p>The Brooklyn, N.Y., company is also doing well on Wall Street. Shares of the internet retailer of handmade goods are soaring. On March 27, the stock closed at $38.67. Last Friday, the stock closed at $66.19, a massive gain in 30 days.<\/p>\n<h2>Etsy is the Platform Where Maker-to-Buyer Transactions Happen<\/h2>\n<p>Why are people buying from Etsy? The obvious answer is they can&#8217;t go to the store. The other answer is Amazon isn&#8217;t the answer to all that people seek.<\/p>\n<p>Etsy features handmade products from indie makers, and it&#8217;s a discovery engine for shoppers seeking these kinds of quality goods.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kMe_zzbr8O0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The spot above is a good adjustment to COVID-19. The spot below was posted in January. It gets to the heart of why handmade is so appealing from the buyer&#8217;s perspective.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/NytYv7iO0dw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Now, let&#8217;s look at a maker&#8217;s POV.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/oss-7p1IOEY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Etsy is a platform for indie makers and those seeking handmade goods.<\/p>\n<p>As a longtime shopper on Etsy, I often marvel at the low prices. There are deals and more deals. Take a look.<\/p>\n<p><a href=\"https:\/\/www.etsy.com\/listing\/450908036\/aquadog-the-corgi-rides-a-hammerhead\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33337\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/04\/Aquadog_the_Corgi_rides_a_Hammerhead_shark_dog_original_art___Etsy.png\" alt=\"\" width=\"661\" height=\"746\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/04\/Aquadog_the_Corgi_rides_a_Hammerhead_shark_dog_original_art___Etsy.png 661w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/04\/Aquadog_the_Corgi_rides_a_Hammerhead_shark_dog_original_art___Etsy-266x300.png 266w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/a><\/p>\n<p><em>Aquadog the Corgi rides a Hammerhead Shark<\/em> is just 10 bucks from <a href=\"https:\/\/www.etsy.com\/shop\/collageOrama\">collageOrama in Seattle<\/a>.<\/p>\n<p><em>What will you find on Etsy?<\/em><\/p>\n<p>What joys will you provide to yourself and others?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon.com is positioned to win right now, but the Seattle-based behemoth isn&#8217;t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":33342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[326,111,127,61],"tags":[],"class_list":{"0":"post-33334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-covid-19","8":"category-digital","9":"category-creative-review","10":"category-retail","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Is Etsy&#039;s Moment - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/this-is-etsys-moment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Is Etsy&#039;s Moment - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Amazon.com is positioned to win right now, but the Seattle-based behemoth isn&#8217;t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. 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Unless, I fundamentally misunderstand history, we've been making from the onset of creation.","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/01.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/01.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/01.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/01.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2017\/05\/01.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":5129,"url":"https:\/\/www.adpulp.com\/craft_site_uses\/","url_meta":{"origin":33334,"position":1},"title":"Craft Site Uses Rhythm Method","author":"David Burn","date":"April 24, 2008","format":false,"excerpt":"We get press releases everyday telling me about people I don't know moving into jobs you could care less about. Such is the nature of running a site like this. Here's a decided twist on things from Etsy: [via Scott Goodson]","rel":"","context":"In &quot;PR&quot;","block_context":{"text":"PR","link":"https:\/\/www.adpulp.com\/category\/pr\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5189,"url":"https:\/\/www.adpulp.com\/serving_custome\/","url_meta":{"origin":33334,"position":2},"title":"Serving Customers In An Interconnected World","author":"David Burn","date":"May 12, 2008","format":false,"excerpt":"Brian Morrissey of Adweek is writing about Web 2.0 companies that are built on customer-centric models. He names Zappos, Etsy, Threadless, Craigslist and Yelp as leading examples and gives his piece depth by describing the lengths Zappos goes to engage with customers. But there's something else in the article that\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33388,"url":"https:\/\/www.adpulp.com\/ad-chatter-a-new-water-cooler-discussion-about-advertising\/","url_meta":{"origin":33334,"position":3},"title":"Ad Chatter: A New &#8220;Water Cooler&#8221; Discussion About Advertising","author":"David Burn","date":"April 30, 2020","format":false,"excerpt":"Yo, whassup? Have you seen Budweiser UK's new remix of the famous \"Whassup?\" spot from the late 1990s? 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The handmade Kentucky liquid is a favorite of bourbon aficionados from coast-to-coast, including Scarlett Johansson, who narrates the brand's holiday spot. 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The tempest in an iced tea bottle was\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/33334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=33334"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/33334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/33342"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=33334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=33334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=33334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}