{"id":33388,"date":"2020-04-30T17:14:43","date_gmt":"2020-04-30T22:14:43","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=33388"},"modified":"2020-04-30T17:25:37","modified_gmt":"2020-04-30T22:25:37","slug":"ad-chatter-a-new-water-cooler-discussion-about-advertising","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/ad-chatter-a-new-water-cooler-discussion-about-advertising\/","title":{"rendered":"Ad Chatter: A New &#8220;Water Cooler&#8221; Discussion About Advertising"},"content":{"rendered":"<p>Yo, whassup? Have you seen Budweiser UK&#8217;s new remix of the famous &#8220;Whassup?&#8221; spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots\u2014one from Coors Light and the other from Etsy.com.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J1uu8u_9q8Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Earlier this week, <a href=\"https:\/\/adpulp.wpengine.com\/this-is-etsys-moment\/\">I wrote about how this is Etsy&#8217;s moment<\/a>, and I asked:<\/p>\n<p>What will you find on Etsy?<\/p>\n<p>What joys will you provide to yourself and others?<\/p>\n<h2>The Little Old Lady Who Could (Down a Sixer)<\/h2>\n<p>Dan mentions at the 7:44 point in the video how Coors Light&#8217;s new spot was derived from a real-life incident that made the news.<\/p>\n<p>93-year old Olive Veronesi from Seminole, PA made a sign that said, &#8220;I Need More Beer!!&#8221; to show her neighbors and her daughter who help bring her groceries.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">She was very excited. Did not expect it! <a href=\"https:\/\/t.co\/h5RS90bCTQ\">pic.twitter.com\/h5RS90bCTQ<\/a><\/p>\n<p>\u2014 giulia (@julestider) <a href=\"https:\/\/twitter.com\/julestider\/status\/1249817664450514944?ref_src=twsrc%5Etfw\">April 13, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The local beer distributor surprised Veronesi with a special delivery of more beer. Veronesi then made a new sign that said, &#8220;Got More Beer.&#8221;<\/p>\n<p>Coors Light is now spreading the beer joy around by asking people to go to Twitter and let them know who exactly <a href=\"https:\/\/twitter.com\/icechestbandit\/status\/1255217053373472775\">#CouldUseABeer<\/a>. The brand will then buy them a six-pack. <a href=\"https:\/\/www.promorules.com\/CLrebate\">*Beer purchase required.<\/a><\/p>\n<p>&#8212;<\/p>\n<p>In future episodes, we will review more work and introduce special guests to join the chatter. If you want us to tackle a specific issue or campaign, send me a note at dburn@adpulp.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yo, whassup? Have you seen Budweiser UK&#8217;s new remix of the famous &#8220;Whassup?&#8221; spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots\u2014one from Coors Light and the other from Etsy.com. Earlier this week, I wrote [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":33396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[329,183,194],"tags":[],"class_list":{"0":"post-33388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-chatter","8":"category-adpulp","9":"category-food-and-beverage","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Chatter: A New &quot;Water Cooler&quot; Discussion About Advertising - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/ad-chatter-a-new-water-cooler-discussion-about-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Chatter: A New &quot;Water Cooler&quot; Discussion About Advertising - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Yo, whassup? Have you seen Budweiser UK&#8217;s new remix of the famous &#8220;Whassup?&#8221; spot from the late 1990s? In the following video, Seattle copywriter Dan Goldgeier and I discuss its merits, as well as the plusses and minuses of two other spots\u2014one from Coors Light and the other from Etsy.com. 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Morrissey reminds, \"for every 'Whassup?' that gets ingrained in pop culture, there are an untold number of failed attempts by advertisers to gin up some kind of 'cultural movement.'\" Right. I hope this\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33493,"url":"https:\/\/www.adpulp.com\/todays-ad-chatter-the-ad-industry-shrinketh-plus-two-sports-spots\/","url_meta":{"origin":33388,"position":1},"title":"Today&#8217;s Ad Chatter: The Ad Industry Shrinketh, Plus Two Sports Spots","author":"David Burn","date":"May 8, 2020","format":false,"excerpt":"In this new episode of Ad Chatter, Dan Goldgeier and I discuss the economic impacts on the ad industry and how it's fast becoming a painful, nightmarish reality. Ad business cut 36,400 jobs in April https:\/\/t.co\/A769r3Zktq pic.twitter.com\/10GneNaZgS\u2014 Ad Age (@adage) May 9, 2020 We also discuss two commercials, one from\u2026","rel":"","context":"In &quot;Ad Chatter&quot;","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Ad-Chatter.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":33279,"url":"https:\/\/www.adpulp.com\/ad-chatter-the-pilot\/","url_meta":{"origin":33388,"position":2},"title":"Ad Chatter (The Pilot)","author":"David Burn","date":"April 23, 2020","format":false,"excerpt":"Two advertising dudes pull up a chair and Zoom in. 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An art director who can write is good. Bill Green of Make the logo bigger is such a creature. Here's his take on a Coors Light radio spot that made him want to punch the radio: Really trying hard here not to be an\u2026","rel":"","context":"In &quot;Radio&quot;","block_context":{"text":"Radio","link":"https:\/\/www.adpulp.com\/category\/radio\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":34163,"url":"https:\/\/www.adpulp.com\/ad-chatter-edicion-7-longing-for-summer-and-some-sense-of-normal\/","url_meta":{"origin":33388,"position":4},"title":"Ad Chatter, Edici\u00f3n 7: Longing for Summer and Some Sense of Normal","author":"David Burn","date":"July 2, 2020","format":false,"excerpt":"It's summer but it's like no summer we've ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. 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