{"id":34093,"date":"2020-06-27T07:30:22","date_gmt":"2020-06-27T12:30:22","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34093"},"modified":"2020-06-27T07:30:22","modified_gmt":"2020-06-27T12:30:22","slug":"more-than-100-companies-stop-advertising-on-facebook-sort-of","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/","title":{"rendered":"More than 100 Companies Stop Advertising on Facebook (Sort Of)"},"content":{"rendered":"<p>Hit pause on hate. That&#8217;s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new <a href=\"https:\/\/www.stophateforprofit.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stop Hate for\u00a0Profit<\/a> campaign asks businesses to suspend advertising on Facebook\u2019s services during July.<\/p>\n<p>The campaign\u2019s partners, including <a href=\"https:\/\/colorofchange.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Color of Change<\/a>, <a href=\"https:\/\/www.commonsensemedia.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Common Sense<\/a>,\u00a0<a href=\"https:\/\/www.freepress.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free Press<\/a>, and <a href=\"https:\/\/twitter.com\/slpng_giants?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\" target=\"_blank\" rel=\"noopener noreferrer\">Sleeping Giants<\/a>,\u00a0assert that the social-media platform\u00a0has enabled \u201cthe incitement of violence against protesters fighting for racial justice\u201d and has repeatedly turned a blind eye to issues that threaten American democracy.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CByuF9sAk36\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/CByuF9sAk36\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">THIS IS NOT A PAID POST. We will pause all paid advertising on Facebook and Instagram in the US in support of the #StopHateForProfit campaign. Facebook, Inc. must take the clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate.\u202c While we will continue to have a presence here, we will pause all paid advertising on the platform. Full statement at link in bio.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/benandjerrys\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\"> Ben &amp; Jerry&#8217;s<\/a> (@benandjerrys) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-06-23T21:21:40+00:00\">Jun 23, 2020 at 2:21pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>North Face was the first to agree. Since then, Patagonia, Ben &amp; Jerry&#8217;s Unilever, Verizon, Coca-Cola, Eddi Bauer, Aspen Snowmass, Mozilla, Honda, REI, The Hershey Co., PLAZM, Modern Farmer, and many others have joined the boycott and are not going to spend their ad dollars with Facebook in July, possibly longer.<\/p>\n<p id=\"NOWQEa\">\u201cWe have strict content policies in place and have zero-tolerance when they are breached, we take action,\u201d Verizon\u2019s chief media officer John Nitti <a href=\"https:\/\/www.cnbc.com\/2020\/06\/25\/verizon-pulling-advertising-from-facebook-and-instagram.html\">told <em>CNBC<\/em><\/a> in a statement. \u201cWe\u2019re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we\u2019ve done with YouTube and other partners.\u201d<\/p>\n<p>Verizon is one of the largest advertisers on the Facebook platform.<\/p>\n<h2>More Virtue Signaling, Or Something Better?<\/h2>\n<p>Being on the right side of an issue in public is a simple PR tactic. Doing something about the unconscious actions you or your firm take is another matter entirely.<\/p>\n<p>Given that Facebook&#8217;s revenue won&#8217;t be hurt too badly by this mostly symbolic 30-day boycott, it&#8217;s fair to ask what does it all mean? Will this bad PR help to move FB off its staunch rightwing policies? Or is this just a temporary cover-your-ass move from brands, especially the brands with no real record of going to bat for social issues?<\/p>\n<p>Outside Magazine points out that Grace Anderson, director of operations and strategic partnerships at the advocacy organization <a href=\"https:\/\/www.pgmone.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">PGM ONE<\/a>, wrote a\u00a0<a href=\"https:\/\/medium.com\/@gracehannahanderson\/outdoor-industry-we-dont-want-your-hashtags-we-want-action-eba12fc4dcff\" target=\"_blank\" rel=\"noopener noreferrer\">piece on Medium<\/a>\u00a0listing\u00a0seven \u201cstarting points\u201d for those in the industry serious about racial equity,<strong>\u00a0<\/strong>including divesting from companies that \u201ccreate harmful\/unsafe environments for Black folks.\u201d The story was widely circulated in the outdoor community.<\/p>\n<p>She wrote: &#8220;We don\u2019t need saviors. We don\u2019t want your gear. We want action.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-34101\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/06\/Patagonia_-_Home-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Patagonia_-_Home-1024x574.png 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Patagonia_-_Home-300x168.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Patagonia_-_Home-768x430.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Patagonia_-_Home-750x420.png 750w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Patagonia_-_Home.png 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>p.s. Don&#8217;t Forget Insta<\/h2>\n<p>Shoshana Wodinsky of <a href=\"https:\/\/gizmodo.com\/the-stop-hate-for-profit-movement-isnt-going-to-stop-1844147197\">Gizmodo<\/a> is not impressed in the least. She, like many people inside and outside media, are tired of the faux concern and easy answers instead of realistic solutions.<\/p>\n<p>She writes:<\/p>\n<blockquote>\n<p class=\"sc-77igqf-0 dQFbxq\">&#8230;none of the brands that have taken center stage in the current campaign confirmed to Gizmodo that they were <em>actually<\/em> pulling 100% of the bucks we all assumed that they were. Rather, it seems like many of them are leaving the door open to funnel that money into Facebook properties that are lesser-known, or based overseas.<\/p>\n<p class=\"sc-77igqf-0 dQFbxq\">As it turns out, the movement to \u201cdefund Facebook\u201d can mean different things to different people. For some, it might mean pulling their ad dollars from the feeds of Facebook proper, while continuing to funnel that money into its sister company, Instagram, which pulled in a solid <a class=\"sc-1out364-0 hMndXN sc-145m8ut-0 kVnoAv js_link\" href=\"https:\/\/www.theverge.com\/2020\/2\/4\/21122956\/instagram-ad-revenue-earnings-amount-facebook\" target=\"_blank\" rel=\"noopener noreferrer\" data-ga=\"[[&quot;Embedded Url&quot;,&quot;External link&quot;,&quot;https:\/\/www.theverge.com\/2020\/2\/4\/21122956\/instagram-ad-revenue-earnings-amount-facebook&quot;,{&quot;metric25&quot;:1}]]\">$20 billion<\/a> in ad revenue in 2019 alone.<\/p>\n<\/blockquote>\n<p>There&#8217;s no talk of these brands deleting their Facebook pages. There&#8217;s no talk of how to move an audience from Facebook to someplace better and safer.<\/p>\n<p>I think many people, including people who use Facebook for work, would like to see FB reform itself, so they can keep using it.<\/p>\n<p>It&#8217;s the equivalent of thinking the ad industry will reform itself. It&#8217;s utter fantasy and not in a dreamy way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hit pause on hate. That&#8217;s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for\u00a0Profit campaign asks businesses to suspend advertising on Facebook\u2019s services during July. The campaign\u2019s partners, including Color of Change, Common Sense,\u00a0Free Press, and Sleeping [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[149,121,16,12,119],"tags":[],"class_list":{"0":"post-34093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advocacy","8":"category-facebook","9":"category-pr","10":"category-resistance","11":"category-social-media","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>More than 100 Companies Stop Advertising on Facebook (Sort Of) - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More than 100 Companies Stop Advertising on Facebook (Sort Of) - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Hit pause on hate. That&#8217;s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for\u00a0Profit campaign asks businesses to suspend advertising on Facebook\u2019s services during July. The campaign\u2019s partners, including Color of Change, Common Sense,\u00a0Free Press, and Sleeping [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-27T12:30:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/06\/Stop_Hate_for_Profit.png?fit=1234%2C716&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1234\" \/>\n\t<meta property=\"og:image:height\" content=\"716\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"More than 100 Companies Stop Advertising on Facebook (Sort Of)\",\"datePublished\":\"2020-06-27T12:30:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/\"},\"wordCount\":708,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Stop_Hate_for_Profit.png\",\"articleSection\":[\"Advocacy\",\"Facebook\",\"PR\",\"Resistance\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/\",\"url\":\"https:\/\/www.adpulp.com\/more-than-100-companies-stop-advertising-on-facebook-sort-of\/\",\"name\":\"More than 100 Companies Stop Advertising on Facebook (Sort Of) - 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That&#8217;s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for\u00a0Profit campaign asks businesses to suspend advertising on Facebook\u2019s services during July. 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Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper's. He believes we are profoundly misinformed about social media's role in keeping us misinformed. 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Let's count off a few of the leading reasons for the giant suck. Facebook lies about its traffic, inflating their numbers by 900% in some cases. Facebook allows politicians (and Russian agents) to run paid lies on its platform. 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Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way communication channels we now rely on have also reset expectations. 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