{"id":34235,"date":"2020-07-09T11:24:36","date_gmt":"2020-07-09T16:24:36","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34235"},"modified":"2020-07-09T18:56:57","modified_gmt":"2020-07-09T23:56:57","slug":"helen-lansdowne-resor-ad-legend","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/","title":{"rendered":"Helen Lansdowne Resor, Ad Legend"},"content":{"rendered":"

The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years.<\/p>\n

She hired and mentored women writers. She introduced sex appeal to ads. This woman was a powerhouse.<\/p>\n

\"\"<\/p>\n

Helen Lansdowne Resor has several “firsts” next to her name:<\/p>\n

    \n
  1. The first female copywriter to make national brand advertising<\/li>\n
  2. The first person to introduce sex appeal in ads<\/li>\n
  3. The first person to emphasize the need for artfulness in ads<\/li>\n
  4. The first woman to run J. Walter Thompson (and turn it into a global leader)
    \n<\/strong><\/li>\n<\/ol>\n

    Helen was also a great boss and advocate for women writers and women leaders. Copywriter Peggy King credits her with “fostering her growth and independence.” King also said, “She had a dozen ideas to the minute and kept them coming so fast you couldn’t possibly keep up and had to sit down afterward with pencil and paper and try to sort them out.” [Source: The Ad Men and Women, <\/em>edited by Edd Applegate]<\/p>\n

    She Was An Original, And Her Work Was Original<\/h2>\n

    Her ad for Woodbury Soap Company was breakthrough when it appeared, and it is legendary today. Let’s study its construction.<\/p>\n

    \"\"<\/p>\n

    The Beginning of Lifestyle Advertising, Direct Response and Content Marketing All In One Soap Ad<\/h2>\n

    Helen Lansdowne Resor wanted her clients\u2019 ads to fit seamlessly into the media environment where they appeared. She did not want to interrupt readers. She wanted to entice them with the same kind of content they were already consuming in Ladies\u2019 Home Journal<\/em> and The Saturday Evening Post<\/em>.<\/p>\n

    What do we call this approach today? Native advertising<\/em> or advertorial<\/em>. Sometimes people today speak of content marketing techniques as if they are new. They also claim those techniques are a fad about to fade. Content is not new. Not a fad and not about to fade.<\/p>\n

    The Woodbury Soap ad is brand advertising with an emphasis on content, a.k.a. helpful information, and it\u2019s also a direct marketing ad. She blends the two approaches seamlessly. She also made this ad for women\u2014something Janet Champ would do for Nike 80 years later.<\/p>\n

    It’s important to note that this campaign increased sales of Woodbury\u2019s Soap by 1000 percent over eight years. This is what happens when you adopt the prominent use of fine art, and editorial copy style that informs, a premium offer (via a reply vehicle) which works as a strong call to action.<\/p>\n

    Strong Women Are Attractive and Heroic<\/h2>\n

    During WWII, Helen aided the war effort with this recruitment campaign for the Marines. The Marine depicted in this ad is a soldier<\/em>, not a female soldier.<\/p>\n

    \"\"<\/p>\n

    “Be A Marine\u2014Free a Marine to fight” is a strong call to action with no premium offer necessary.<\/p>\n

    This ad is minimalist by comparison to her earlier work but equally powerful in its message. The ad emanates strength and it’s all about the female soldier reporting for duty. She has the heart, integrity, and the inner resolve to get America through the war.<\/p>\n

    All of this is conveyed in the art. Well made ads are either led by copy or by art direction, and this Marines ad is an art director’s ad. The connection to her earlier work for Woodbury Soap is the use of fine art in ads. It’s a practice I’d like to see more brands return to.<\/p>\n

    Helen’s Lasting Legacy<\/h2>\n

    If I had to assign three words or less to Helen\u2019s contribution to the industry, I\u2019d go with, \u201cFemale Empowerment.\u201d She hired women and promoted women at the leading agency in the world at the time. And it was a time when most women in advertising were clerical workers only. To put it mildly, Helen was light years ahead of her time<\/em>.<\/p>\n

    Appropriately, she has now a scholarship in her name. The Helen Lansdowne Resor Scholarship<\/a> was established by JWT (now known as Wunderman Thompson) in partnership with the 4A\u2019s Foundation in 2014. It is an international opportunity that recognizes talented female creative advertising students globally. Each recipient receives a scholarship of $10,000 to be put toward her education. Additionally, she is offered a paid summer internship with a Wunderman Thompson office in her respective region, a Wunderman Thompson mentor, and a \u201cfirst look\u201d placement consideration upon graduation.<\/p>\n

    Maree Prendergast, Global Chief People Officer, Wunderman Thompson, said, \u201cThis scholarship helps ensure women and their voices, in this generation and the next, are represented in leadership and work across the discipline at large.\u201d<\/p>\n

    \"\"<\/p>\n

    ALSO, SEE: Howard Luck Gossage, Ad Legend<\/a> | Leo Burnett, Ad Legend<\/a> | Hal Riney, Ad Legend<\/a> | Mary Wells Lawrence, Ad Legend<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]<\/p>\n","protected":false},"author":3,"featured_media":34255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[328],"tags":[],"class_list":{"0":"post-34235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-legends","8":"entry"},"yoast_head":"\nHelen Lansdowne Resor, Ad Legend - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helen Lansdowne Resor, Ad Legend - Adpulp\" \/>\n<meta property=\"og:description\" content=\"The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T16:24:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-09T23:56:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg?fit=986%2C816&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"986\" \/>\n\t<meta property=\"og:image:height\" content=\"816\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Helen Lansdowne Resor, Ad Legend\",\"datePublished\":\"2020-07-09T16:24:36+00:00\",\"dateModified\":\"2020-07-09T23:56:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\"},\"wordCount\":797,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg\",\"articleSection\":[\"Ad Legends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\",\"url\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\",\"name\":\"Helen Lansdowne Resor, Ad Legend - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg\",\"datePublished\":\"2020-07-09T16:24:36+00:00\",\"dateModified\":\"2020-07-09T23:56:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg\",\"width\":986,\"height\":816},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helen Lansdowne Resor, Ad Legend\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helen Lansdowne Resor, Ad Legend - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/","og_locale":"en_US","og_type":"article","og_title":"Helen Lansdowne Resor, Ad Legend - Adpulp","og_description":"The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]","og_url":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/","og_site_name":"Adpulp","article_published_time":"2020-07-09T16:24:36+00:00","article_modified_time":"2020-07-09T23:56:57+00:00","og_image":[{"width":986,"height":816,"url":"https:\/\/i1.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg?fit=986%2C816&ssl=1","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Helen Lansdowne Resor, Ad Legend","datePublished":"2020-07-09T16:24:36+00:00","dateModified":"2020-07-09T23:56:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/"},"wordCount":797,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg","articleSection":["Ad Legends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/","url":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/","name":"Helen Lansdowne Resor, Ad Legend - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg","datePublished":"2020-07-09T16:24:36+00:00","dateModified":"2020-07-09T23:56:57+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg","width":986,"height":816},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/helen-lansdowne-resor-ad-legend\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Helen Lansdowne Resor, Ad Legend"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/07\/Lansdowne_Resor_adpulp.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-8Ub","jetpack-related-posts":[{"id":30870,"url":"https:\/\/www.adpulp.com\/five-new-winners-of-the-10k-helen-lansdowne-resor-scholarship\/","url_meta":{"origin":34235,"position":0},"title":"Five New Winners of the $10K Helen Lansdowne Resor Scholarship","author":"David Burn","date":"August 14, 2019","format":false,"excerpt":"Diversity is a talking point. Unless your company is actively doing something about it\u2014then, it's a universal problem that we're slowly overcoming. One means of combatting inequality in the ad business is to find talented women, people of color, and people over 40, and help to support their efforts, wherever\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/five-winers-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/five-winers-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/five-winers-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/08\/five-winers-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31781,"url":"https:\/\/www.adpulp.com\/marketing-philistines-are-everywhere-dont-be-a-marketing-philistine\/","url_meta":{"origin":34235,"position":1},"title":"Marketing Philistines Are Everywhere. Don’t Be A Marketing Philistine.","author":"David Burn","date":"November 20, 2019","format":false,"excerpt":"\"Training in marketing makes marketers better. It\u2019s the way we all improve and ultimately move the discipline of marketing forward\" -Mark Ritson Mark Ritson is a Marketing Week columnist, consultant and adjunct professor at Melbourne Business School. Last year, he wrote about marketing philistinism. I didn't see the article then,\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/11\/Be-dfff-er-ent.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/11\/Be-dfff-er-ent.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/11\/Be-dfff-er-ent.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/11\/Be-dfff-er-ent.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/11\/Be-dfff-er-ent.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37280,"url":"https:\/\/www.adpulp.com\/ad-legends-who-shaped-the-modern-craft-of-advertising\/","url_meta":{"origin":34235,"position":2},"title":"Ad Legends Who Shaped the Modern Craft of Advertising","author":"David Burn","date":"October 23, 2021","format":false,"excerpt":"TikTok challenges, retargeting ads, GDPR, crypto, and cookies. Is this the advertising business that we inhabit today? It feels foreign and disorienting. Not because the pace of change is too great. The problem is we refuse to pause and assess the value of the shiny new digital objects. At the\u2026","rel":"","context":"In "Ad Legends"","block_context":{"text":"Ad Legends","link":"https:\/\/www.adpulp.com\/category\/ad-legends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/09\/Legends-of-Advertising.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":31905,"url":"https:\/\/www.adpulp.com\/stanford-professors-find-that-native-advertising-builds-credibility-doesnt-deceive\/","url_meta":{"origin":34235,"position":3},"title":"Stanford Professors Find that Native Advertising Builds Credibility, Doesn’t Deceive","author":"David Burn","date":"December 4, 2019","format":false,"excerpt":"Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates \"native advertising,\" a popular form of digital advertising. Before we\u2026","rel":"","context":"In "Industry Analysis"","block_context":{"text":"Industry Analysis","link":"https:\/\/www.adpulp.com\/category\/industry-analysis\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/grad-school-is-hard.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/grad-school-is-hard.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/grad-school-is-hard.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/grad-school-is-hard.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/12\/grad-school-is-hard.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":37332,"url":"https:\/\/www.adpulp.com\/best-of-adpulp-2021\/","url_meta":{"origin":34235,"position":4},"title":"Best of Adpulp 2021","author":"David Burn","date":"December 3, 2021","format":false,"excerpt":"The following articles on Adpulp.com are my favorites of 2021. For me to like an article and recommend it, as I am doing here, the piece needs to contain more than news. For readers of Adpulp.com, the value is often in the news. Hence, our binary \"Advertising News and Know-How\"\u2026","rel":"","context":"In "Adpulp"","block_context":{"text":"Adpulp","link":"https:\/\/www.adpulp.com\/category\/adpulp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2021\/12\/best-of-2021-on-adpulp.com_.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":34038,"url":"https:\/\/www.adpulp.com\/ad-legend-marry-wells-lawrence\/","url_meta":{"origin":34235,"position":5},"title":"Mary Wells Lawrence, Ad Legend","author":"David Burn","date":"June 19, 2020","format":false,"excerpt":"Mary Wells Lawrence, 92, is about to be named the new \"Lion of St. Mark\" by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion\u2026","rel":"","context":"In "Ad Legends"","block_context":{"text":"Ad Legends","link":"https:\/\/www.adpulp.com\/category\/ad-legends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/LAWRENCE_cover-shot.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/LAWRENCE_cover-shot.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/LAWRENCE_cover-shot.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/LAWRENCE_cover-shot.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/LAWRENCE_cover-shot.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=34235"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/34255"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=34235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=34235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=34235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}