{"id":34269,"date":"2020-07-11T16:31:17","date_gmt":"2020-07-11T21:31:17","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34269"},"modified":"2020-07-11T16:31:17","modified_gmt":"2020-07-11T21:31:17","slug":"jeep-beep-beeps-the-new-bronco-bucks","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/jeep-beep-beeps-the-new-bronco-bucks\/","title":{"rendered":"Jeep Beep Beeps. The New Bronco Bucks."},"content":{"rendered":"<p>Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup.<\/p>\n<p>Their requests are being answered. The Bronco, which will be assembled at Ford&#8217;s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event is scheduled for 8 p.m. Monday, introducing two-door and four-door Bronco models as well as a smaller Bronco Sport SUV. According to <a href=\"https:\/\/www.freep.com\/story\/money\/cars\/ford\/2020\/07\/11\/2021-ford-bronco-launch-facebook-fca-jeep-wrangler\/5420045002\/?utm_campaign=snd-autopilot\">The Detroit Free Press<\/a>, Ford will <a href=\"https:\/\/www.ford.com\/bronco\/\">unveil<\/a> the all-new SUV family across Disney\u2019s broadcast, cable, digital and streaming properties, including three custom\u00a03-minute films during the first commercial break on the hour.<\/p>\n<p class=\"speakable-p-1 p-text\">Jimmy Chin, an Oscar-winning film director, cinematographer\u00a0and professional climber, is collaborating with Disney\u00a0on the project.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_4A3xjgZ4hY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>All three of the advertainment pieces will be made available on demand on Hulu the next day. Synergy is certainly nothing new for Disney, but this is the first time the \u201croad block,\u201d an invention used for decades by marketers, is being mobilized <a href=\"https:\/\/deadline.com\/2020\/07\/disney-and-ford-set-roadblock-across-broadcast-cable-digital-for-bronco-reveal-by-free-solo-co-director-jimmy-chin-1202976543\/\">for a product reveal<\/a> on Disney channels.<\/p>\n<h2>Paid Social Is Nice <em>But Not Necessary<\/em><\/h2>\n<p class=\"speakable-p-1 p-text\">The Detroit automaker plans to keep its commitment to <em>not<\/em> <em>buy social media advertising at this time<\/em> despite having this billion-dollar product launch and learning its key competitor is planning to ramp up its own presence.<\/p>\n<p><a href=\"https:\/\/adpulp.wpengine.com\/coca-cola-ford-starbucks-et-al-temporarily-halt-ad-spending-on-all-social-media-platforms\/\">A deal is a deal.<\/a><\/p>\n<p class=\"speakable-p-2 p-text\">&#8220;What we paused was paid social advertising but we will still have a huge impact with organic social media interest. Just the built up, pent-up interest in Bronco is like nothing we\u2019ve ever seen before. We\u2019re just going to reach a huge audience \u2014 Super Bowl-like numbers,&#8221; Mark Truby, chief communications officer told the newspaper.<\/p>\n<p class=\"p-text\">&#8220;Between our Ford social channels and Disney \u2014 with ABC, ESPN and NatGeo \u2014 this will be unlike any product launch we have ever done. NatGeo alone has 120 million followers on Instagram,&#8221; Truby\u00a0said.<\/p>\n<h2>Wrangler Gonna Wrangle<\/h2>\n<p>Jeep, unlike Ford, did not commit to withholding its ad spend on social platforms. The <a href=\"https:\/\/www.fcagroup.com\/en-US\/group\/Pages\/group_overview.aspx\">Fiat Chrysler brand<\/a> is free to promote the Wrangler in any way they see fit. But will it be enough to compete with Ford&#8217;s power of paid and organic reach on social?<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/KZil6oTgbI0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><a href=\"https:\/\/www.freep.com\/story\/money\/cars\/ford\/2020\/06\/10\/ford-bronco-fca-jeep-wrangler\/5332569002\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-track-label=\"inline|intext|n\/a\">Ford executives have said the company is setting its sights on Jeep<\/a> customers, specifically Wrangler. Wrangler, like Bronco, has its own legion of off-road driving fans.<\/p>\n<p>Here&#8217;s a brand spot from Jeep that continues the streak of COVID-19-inspired commercials that tap our longing for normalcy. It&#8217;s something that we may be longing for, for a long time to come.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HLD6Lv2WDF0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;There&#8217;s nothing little about little freedoms.&#8221; Agreed. But the insight doesn&#8217;t belong to Jeep or any brand. It&#8217;s just the way things are at the moment. We are also free to walk, ride a bike, or stay home. And yes, some Americans with jobs and good credit are also free to choose between A Bronco and a Wrangler. Provided they need a new ride and don&#8217;t mind the cash outlay.<\/p>\n<p>In April, the U.S. personal savings rate hit an all-time high of 33%, up from 12.7% in March, according to the U.S. Bureau of Economic Analysis. The previous record was 17.3% in May 1975, the tail end of an early 1970s recession following a two years of economic stagnation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford built the Bronco from 1966 to 1996. Collectors of the mid-size SUV have pleaded with Ford to return the Bronco to its lineup. Their requests are being answered. The Bronco, which will be assembled at Ford&#8217;s Michigan Assembly Plant in Wayne, will go on sale next year. The new 2021 Ford Bronco reveal event [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,170,49,119],"tags":[],"class_list":{"0":"post-34269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brands","8":"category-car-account","9":"category-economic-indicators","10":"category-social-media","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jeep Beep Beeps. 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How far the mighty have slipped in the tub. https:\/\/youtu.be\/hOgm04YyCr4 John Elway, the legendary Denver Bronco, isn't doing much better in his choice of paid endorsements. https:\/\/youtu.be\/RQopP9MKr5g When he's in his own house of\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/09\/Slipped-in-the-tub-no.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":4232,"url":"https:\/\/www.adpulp.com\/the_man_behind\/","url_meta":{"origin":34269,"position":1},"title":"The Man Behind Two Buck Chuck","author":"David Burn","date":"September 10, 2007","format":false,"excerpt":"According to Business 2.0, Fred Franzia, CEO of Bronco Wine, the nation's fourth-largest wine company, is fighting a war against pretentiousness. 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Beautiful landscapes?\u2026","rel":"","context":"With 12 comments","block_context":{"text":"With 12 comments","link":"https:\/\/www.adpulp.com\/heads_are_rolli\/#comments"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5432,"url":"https:\/\/www.adpulp.com\/can_kia_connect\/","url_meta":{"origin":34269,"position":5},"title":"Can Kia Connect?","author":"David Burn","date":"July 7, 2008","format":false,"excerpt":"Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action. Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine. 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