{"id":34464,"date":"2020-07-27T09:45:55","date_gmt":"2020-07-27T14:45:55","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34464"},"modified":"2020-07-31T14:22:12","modified_gmt":"2020-07-31T19:22:12","slug":"monday-morning-roundup","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/monday-morning-roundup\/","title":{"rendered":"Monday Morning Roundup: Nike, Colle McVoy, and Cascade"},"content":{"rendered":"

Direct to Consumer (DTC) is H O T<\/h2>\n

Oregon Public Broadcasting<\/a> reports that Nike is in the midst of a reorg. The announcement comes as part of Nike\u2019s \u201cConsumer Direct Acceleration\u201d plan, which execs in Beaverton call a \u201cdigitally empowered phase\u201d of the company\u2019s strategy.<\/p>\n

\"\"<\/p>\n

In other words, retail is reeling and the company has to successfully pivot to e-commerce.<\/p>\n

In its most recent quarter, Nike\u2019s online sales spiked by 75% to just under $2bn. Nike relied on direct-to-consumer sales for 30% of its revenues\u2014a target it had not expected to reach until 2023.<\/p>\n

Firms that build their own direct-to-consumer operations can exert more control by keeping their sales channels in-house. Since 2018, Nike has bought two data-analytics firms to help measure and track data collected from online shoppers. Last year it ended a two-year pilot program wholesaling through Amazon, choosing to direct all to e-commerce sales through its own website.<\/p>\n

Source: The Economist<\/a><\/p>\n

Minnesota Nice!<\/h2>\n

In the last few weeks, Fallon, Carmichael Lynch, Colle McVoy, Padilla, Periscope, Solve and other advertising and marketing mavericks joined the #CommitToChange effort led by 600 & Rising<\/a>, the newly formed nonprofit that is shining a spotlight on the persistent lack of Blacks, Hispanics, Asians and Indians in advertising.<\/p>\n

\"\"<\/p>\n

\u201cWhat gets measured gets action. It\u2019s an act of courage and transparency to share with the world where we are today,\u201d said Mike Caguin, chief creative officer at Colle McVoy<\/a> and board chairman of the BrandLab, an internship program designed to introduce students of color to the ad industry.<\/p>\n

For a decade, Colle McVoy worked with the BrandLab nonprofit to hire high school and college students of color as interns and introduce them to advertising careers. But there is more to do, Caguin said.<\/p>\n

A week ago, Colle McVoy posted on Twitter that 90% of its 240-member Minneapolis staff was white. The company website now states a promise. \u201cWe will recruit more BIPOC [Black, Indigenous, people of color] employees at all levels across the agency. We will mentor, champion, and advance BIPOC employees into senior roles . \u2026 We will conduct more anti-racism training for managers and the agency.\u201d<\/p>\n

Source: Minneapolis Star-Tribune<\/a><\/p>\n

Do The Dishes Every Night<\/h2>\n

Conservative Christian group One Million Moms does not find the following Cascade Platinum laundry detergent ads funny or entertaining or wholesome family viewing.<\/p>\n