{"id":34530,"date":"2020-08-01T12:10:52","date_gmt":"2020-08-01T17:10:52","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34530"},"modified":"2020-08-02T08:57:42","modified_gmt":"2020-08-02T13:57:42","slug":"social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/","title":{"rendered":"Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P."},"content":{"rendered":"
Who<\/em> do you want to program your screens? Who do you want to take you for a digital ride?<\/h5>\n

It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the default position for millions of “thought workers,” thanks to the power of the scrolling spell.<\/p>\n

When you choose mainstream media over Facebook, Instagram, YouTube, Twitter, et al, you are not the product. You are the subscriber, or you can’t get to the content. It’s all gated. Here, you pay to play. Or you go back to the forever scroll.<\/p>\n

When You Pay Attention, The Platforms Get Paid<\/h2>\n

Audience share\u2014it’s something we focus on in media and marketing because customer attention is currency. It’s air, without which no one breathes and no one flies.<\/p>\n

To say there is an intense battle for attention today is the understated way of saying media companies, brands, and social media platforms all need your eyeballs on their content, or they don’t get paid.<\/p>\n

Geoff Livingston<\/a> is an author, photographer, and marketer who teaches a social media marketing class at George Washington University. He provides incisive criticism in his latest piece on Medium<\/a>.<\/p>\n

Social media wrought a sea change in the journalism industry, changing form, delivery mechanism, and content style. To survive, many mastheads transformed into social media and digital outlets, creating new provocative content to foster engagement online and generate revenue. The end result has been polarizing, less factual, and in general, toxic for our society.<\/p>\n

Journalism evolved its content form to engage rather than inform.<\/p><\/blockquote>\n

The truth hurts. Badly, in this case. When you cheapen and degrade your product as a reaction to marketplace whims, where are you then? You’re the puppet on a string.<\/p>\n

Media Literacy Now! Media Literacy Forever!<\/em><\/h2>\n

Livingston argues for common sense and a stronger grounding in media literacy for all citizens.<\/p>\n

Citizens need to better understand and question the media it consumes so that we can formulate our own opinion about the veracity of the data presented to us. Assume that incomplete reporting is the new norm<\/a>.<\/p><\/blockquote>\n

Again, he brings the pain. Incomplete reporting is the new norm, not because we lack reporters or that reporters lack skills. The system has been bled dry.<\/p>\n

Social media platforms appeared in the aughts and the disruption that ensued was cataclysmic. Many of our personal behaviors changed dramatically. And our advertising outputs changed. Advertising lost immense ground as an industry during this time. We became producers of content more so than strategic allies. Big mistake.<\/p>\n

Original Content Is the Driver<\/h2>\n
\"\"
Photo by Nick Bondarev from Pexels<\/figcaption><\/figure>\n

The advertising industry is far from alone in this self-perpetuating mess. Our media partners are arguably in worse shape. The truly sad part is how we are not actively working to help one another.<\/p>\n

Instead of forming an airtight alliance and setting the agenda for the platforms (which rely on the original content created by brands and media companies for monetizable material), advertisers and media companies are still trying to please the new kids in town.<\/p>\n

Yes, the new kids are now richer than all the Rockerfellers. When they fail to produce their own content, and they do, they’re also dependents.<\/p>\n

What if media companies stopped gating their content for subscribers and instead charged the platforms for the right to share original content on their pages?<\/p>\n

It’s No Longer A Rhetorical Question<\/h2>\n

According to CNN<\/a>, Australia is moving to impose sweeping new rules that would require Facebook and Google to pay media organizations for the use of their news content.<\/p>\n

Regulators on Friday released<\/a> draft legislation that would let news publishers in the country negotiate compensation with the two tech companies for sharing or displaying their stories. <\/p>\n

Nine, a major media company in Australia that owns The Sydney Morning Herald and the local edition of Business Insider said it welcomed the government’s decision to recognize “the importance of the regulatory and bargaining imbalances that exist between Australian media organizations and the dominant global digital platforms.”<\/p>\n

CNN also reports<\/a> that Google is starting to ink deals to pay publishers. The first deals include Australian companies Schwartz Media, The Conversation and Solstice Media; Brazil’s Diarios Associados and A Gazeta; and Germany’s Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post.<\/p>\n","protected":false},"excerpt":{"rendered":"

Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]<\/p>\n","protected":false},"author":3,"featured_media":34533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[70,111,119],"tags":[],"class_list":{"0":"post-34530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-digital","9":"category-social-media","10":"entry"},"yoast_head":"\nSocial Media Platforms Make Mountains of Money On the Back of Someone Else's I.P. - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Platforms Make Mountains of Money On the Back of Someone Else's I.P. - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-01T17:10:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-02T13:57:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg?fit=1000%2C667&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.\",\"datePublished\":\"2020-08-01T17:10:52+00:00\",\"dateModified\":\"2020-08-02T13:57:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\"},\"wordCount\":764,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg\",\"articleSection\":[\"Content Marketing\",\"Digital\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\",\"url\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\",\"name\":\"Social Media Platforms Make Mountains of Money On the Back of Someone Else's I.P. - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg\",\"datePublished\":\"2020-08-01T17:10:52+00:00\",\"dateModified\":\"2020-08-02T13:57:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\",\"name\":\"David Burn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g\",\"caption\":\"David Burn\"},\"description\":\"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.\",\"sameAs\":[\"http:\/\/www.davidburn.com\/\",\"https:\/\/x.com\/@davidburn\"],\"url\":\"https:\/\/www.adpulp.com\/author\/david-burn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Platforms Make Mountains of Money On the Back of Someone Else's I.P. - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Platforms Make Mountains of Money On the Back of Someone Else's I.P. - Adpulp","og_description":"Who do you want to program your screens? Who do you want to take you for a digital ride? It’s a fundamental question for consumers of information. When you choose the social media platforms as your answer, you become the product that they monetize via your daily obsessions and rapt attention, which is now the […]","og_url":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/","og_site_name":"Adpulp","article_published_time":"2020-08-01T17:10:52+00:00","article_modified_time":"2020-08-02T13:57:42+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg?fit=1000%2C667&ssl=1","type":"image\/jpeg"}],"author":"David Burn","twitter_card":"summary_large_image","twitter_creator":"@davidburn","twitter_site":"@adpulp","twitter_misc":{"Written by":"David Burn","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/"},"author":{"name":"David Burn","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c"},"headline":"Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P.","datePublished":"2020-08-01T17:10:52+00:00","dateModified":"2020-08-02T13:57:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/"},"wordCount":764,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg","articleSection":["Content Marketing","Digital","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/","url":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/","name":"Social Media Platforms Make Mountains of Money On the Back of Someone Else's I.P. - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg","datePublished":"2020-08-01T17:10:52+00:00","dateModified":"2020-08-02T13:57:42+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/social-media-platforms-make-mountains-of-money-on-the-back-of-someone-elses-i-p\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Social Media Platforms Make Mountains of Money On the Back of Someone Else’s I.P."}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c","name":"David Burn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fdf3f0b3e0239a9f14952ebf8e2297d4e292b39764ea35ad02f412901b9bd99a?s=96&d=mm&r=g","caption":"David Burn"},"description":"David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/drafting.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-8YW","jetpack-related-posts":[{"id":34121,"url":"https:\/\/www.adpulp.com\/do-you-pooh-pooh-the-pay-pay\/","url_meta":{"origin":34530,"position":0},"title":"Patrons Replace Programmatic, Banner Ads, Paid Links, Obtuse Advertorials et al","author":"David Burn","date":"June 29, 2020","format":false,"excerpt":"Do you pay for any\/some\/all of the content you consume online? There's no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is\u2026","rel":"","context":"In "Adpulp"","block_context":{"text":"Adpulp","link":"https:\/\/www.adpulp.com\/category\/adpulp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Fishing-Vintage-Photo_Courtesy-of-Airstream.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Fishing-Vintage-Photo_Courtesy-of-Airstream.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Fishing-Vintage-Photo_Courtesy-of-Airstream.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Fishing-Vintage-Photo_Courtesy-of-Airstream.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Fishing-Vintage-Photo_Courtesy-of-Airstream.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/06\/Fishing-Vintage-Photo_Courtesy-of-Airstream.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":11788,"url":"https:\/\/www.adpulp.com\/like-climbing-walls-rei-brings-social-media-marketing-inside-the-store\/","url_meta":{"origin":34530,"position":1},"title":"Like Climbing Walls, REI Brings Social Media Marketing Inside The Store","author":"David Burn","date":"August 10, 2011","format":false,"excerpt":"MUKILTEO\u2014Jordan Williams, Manager of Digital Engagement at REI, is in front of a packed house at BlogWell, north of Seattle, to share what the company has been doing to bring social media marketing down from the corporate level to the store level. Explaining why this is important for REI, Williams\u2026","rel":"","context":"In "Retail"","block_context":{"text":"Retail","link":"https:\/\/www.adpulp.com\/category\/retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2011\/08\/jordan_c_williams.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":36281,"url":"https:\/\/www.adpulp.com\/in-fight-to-diminish-apple-facebook-runs-attack-ads-creates-new-microsite\/","url_meta":{"origin":34530,"position":2},"title":"In Fight to Diminish Apple, Facebook Runs Attack Ads, Creates New Microsite","author":"David Burn","date":"December 22, 2020","format":false,"excerpt":"Facebook versus Apple. The battle of the tech titans is on. According to Facebook, \"Apple announced product and policy changes that will impact data sharing across iOS. The policy and the limits it places on advertising will harm the growth of businesses and the free internet.\" Here's the interpretation of\u2026","rel":"","context":"In "Advocacy"","block_context":{"text":"Advocacy","link":"https:\/\/www.adpulp.com\/category\/advocacy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/12\/How_Apples_iOS_14_Update_Limits_Your_Advertising_Efforts___Facebook_for_Business.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":17913,"url":"https:\/\/www.adpulp.com\/three-words-for-2013-socially-optimized-microcontent\/","url_meta":{"origin":34530,"position":3},"title":"Three Words For 2013: Socially-Optimized Microcontent","author":"David Burn","date":"January 5, 2013","format":false,"excerpt":"Looking into the crystal ball is a practice best reserved for characters in fairy tales. Unless it's your business to gaze ahead, which of course it is. Deep Focus, for one, isn't afraid to see things. Here's some of what the Ian Schaefer-run agency sees happening in 2013: Social platforms\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"YOLOrainbow","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2013\/01\/YOLOrainbow.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7106,"url":"https:\/\/www.adpulp.com\/listen_learn_re\/","url_meta":{"origin":34530,"position":4},"title":"Listen, Learn, React. This Is Your Daily Media Practice.","author":"David Burn","date":"September 25, 2009","format":false,"excerpt":"On Wednesday, Microsoft introduced Looking Glass, its new social media monitoring tool at Advertising Week in New York. Christopher Heine at ClickZ rightly notes that the field of social media analytics is fast maturing, but Microsoft's ability to integrate key business elements like customer databases, CRM centers and sales data\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.adpulp.com\/category\/social-media\/"},"img":{"alt_text":"Looking_Glass.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/2009\/09\/25\/Looking_Glass.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18784,"url":"https:\/\/www.adpulp.com\/advertising-agencies-and-home-page-social-media-clutter\/","url_meta":{"origin":34530,"position":5},"title":"Advertising Agencies, Social Media And Home Page Clutter","author":"Peter Levitan","date":"April 1, 2013","format":false,"excerpt":"Social media, more specifically content marketing, is now employed by virtually every agency in their own business development marketing programs. Agency blogs, Twitter feeds, LinkedIn profiles, Flickr portfolios and now Pinterest sites are part of the agency inbound marketing arsenal. These social media platforms help agencies get discovered through inbound\u2026","rel":"","context":"In "Agencies"","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"social_media_icons","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/wp-content\/uploads\/2013\/04\/social_media_icons-257x300.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=34530"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/34533"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=34530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=34530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=34530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}