{"id":34744,"date":"2020-08-17T12:03:07","date_gmt":"2020-08-17T17:03:07","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34744"},"modified":"2020-08-18T18:05:23","modified_gmt":"2020-08-18T23:05:23","slug":"lee-clow-ad-legend","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/lee-clow-ad-legend\/","title":{"rendered":"Lee Clow, Ad Legend"},"content":{"rendered":"<p>Lee Clow is a living legend, a creative hero, and a guide for many of today&#8217;s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-34748\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/08\/CLOW_Lee_Ad_Legend-709x1024.jpg\" alt=\"\" width=\"709\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/CLOW_Lee_Ad_Legend-709x1024.jpg 709w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/CLOW_Lee_Ad_Legend-208x300.jpg 208w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/CLOW_Lee_Ad_Legend-768x1109.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/CLOW_Lee_Ad_Legend-1063x1536.jpg 1063w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/CLOW_Lee_Ad_Legend.jpg 1350w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p>\n<p>Lee Clow retired from TBWA\\Chiat\\Day in 2018. Ten years before that auspicious moment, <a href=\"https:\/\/adpulp.wpengine.com\/lee_clow_wins_a\/\">I wrote this in these pages<\/a>: The man surfs and wears flip flops and a long beard to meetings with the world\u2019s most loaded marketers. And he wins them over, time and again.<\/p>\n<p>Lee won the Nissans and Pepsis and Apples of the world over time and again, not because of his unique personal style, rather because of the contents of his mind and quality of his heart.<\/p>\n<p>Lee Clow also used to stand at a large workbench all day. Hemingway did that.<\/p>\n<p>Plus, he trusts in <a href=\"https:\/\/adpulp.wpengine.com\/lee-clow-supreme-master-will-see-gala\/\">Ideationology<\/a>. Hem did <em>not<\/em> do that.<\/p>\n<h2>&#8220;1984&#8221; for Apple<\/h2>\n<p>Let\u2019s look at one of Lee Clow&#8217;s most famous ads, and one of the most well-respected ads of all time.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2zfqw8nhUwA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The Apple \u201c1984\u201d ad ran during the Super Bowl. At the time, no one had not seen anything like it. The spot was based on George Orwell\u2019s novel and directed by Ridley Scott of <em>Alien<\/em> and <em>Blade Runner<\/em> fame.<\/p>\n<p>Apple\u2019s \u201cThink Different\u201d campaign grew from here and became the call to action for all creative people. Think different doesn\u2019t say don\u2019t be boxed in by a PC. Not is so many words, but that\u2019s the result. The thought here is if you want to be free, free to create big bold things, you must have a Mac.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34755\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/08\/think-different-Joan-Baez.jpg\" alt=\"\" width=\"564\" height=\"801\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/think-different-Joan-Baez.jpg 564w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/08\/think-different-Joan-Baez-211x300.jpg 211w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/p>\n<p>One thing I&#8217;ve always admired about Lee and his team at Chiat\\Day is their west coast hippie dream idealism. The agency embraced this ethos under Lee&#8217;s leadership.<\/p>\n<p>His decision to place the agency a block from a surf break is another great indication that there&#8217;s more to life than making ads. The best people in all professions know how to create an environment where great things happen. Being a great boss means you help others around you succeed. There&#8217;s no doubt that Lee Clow lifted many brands, careers, and people to higher heights.<\/p>\n<h2>Nissan &#8220;Shift&#8221;<\/h2>\n<p>This is one of my all-time favorite car campaigns, another product of Lee Clow&#8217;s insistence on thinking differently.<\/p>\n<p><iframe loading=\"lazy\" title=\"Nissan: SHIFT_possibilities\" src=\"https:\/\/player.vimeo.com\/video\/133150584?dnt=1&amp;app_id=122963\" width=\"320\" height=\"240\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><em>Shift your mindset, and freedom will follow.<\/em><\/p>\n<h2>TBWA&#8217;s &#8220;Disrupt Manifesto&#8221;<\/h2>\n<p>Bravery is at the heart of Lee Clow\u2019s point of view, and we can hear more about this concept here.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hKx0IDRNfhQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>This is how you do self-promotion. It&#8217;s also how you set yourself and your agency apart.<\/p>\n<p><strong>\u201cDon\u2019t do the right thing, do the brave thing.\u201d<br \/>\n<\/strong><\/p>\n<p>Lee&#8217;s words in the voice over are powerful and encouraging.<\/p>\n<p>&#8220;Do the thing that disrupts,&#8221; he says. &#8220;Do the thing the upends, that doesn&#8217;t just defy the status quo but reshapes it forever. You can do that. You have that in you. To do the right thing or not is a choice. To disrupt or not is a choice. Let&#8217;s do the brave thing.&#8221;<\/p>\n<p>All creators need encouragement and here Lee provides it for his team, but also for all who choose to listen and act.<\/p>\n<h2>Lee&#8217;s Legacy<\/h2>\n<p>Lee brought a critical new \u201ccool factor\u201d to advertising. He wasn\u2019t afraid to be himself or to share his vision, and that was the difference-maker for him.<\/p>\n<p>Lee was close to Steve Jobs and Jobs was a believer in the ways of Lee.<\/p>\n<p>Late in his career, Lee formed TBWA\\Media Arts to help reframe the conversation about what advertising is. For Lee, ad campaigns are not just a means to the client\u2019s end. Advertising is an end in itself and a welcome part of popular culture.<\/p>\n<h2>Lee Clow, Talent Magnet<\/h2>\n<p>Lee&#8217;s cultivation of talent and direct tutelage helped raise the bar for many creatives working in the agency business today, at Chiat\\Day and elsewhere.<\/p>\n<p>Like Hal Riney and Howard Gossage before him, Lee Clow is a Californian who made a massive difference in the advertising agency business. Like Bill Bernbach and Leo Burnett, Lee Clow is a man who will be admired for generations to come.<\/p>\n<p>Lee deserves praise and admiration, but I imagine that he would appreciate our willingness to learn from him and follow his lead even more.<\/p>\n<h2>Rehearsal: Ad Legends Workshop Presentation<\/h2>\n<p>It&#8217;s not easy to do the brave thing and make a career of it, but in Lee&#8217;s case, we can all see how it worked out. He&#8217;s a legend and the thousands who played it safe are not.<\/p>\n<p><iframe loading=\"lazy\" title=\"Lee Clow, Ad Legend by David Burn\" width=\"500\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F746013862&#038;show_artwork=true&#038;maxheight=750&#038;maxwidth=500\"><\/iframe><\/p>\n<h3>Ad Legends Currently on Deck:<\/h3>\n<p>This is the sixth in a series of posts about ad industry legends.<\/p>\n<p>Please read about <a href=\"https:\/\/adpulp.wpengine.com\/leo-burnett-ad-legend\/\">Leo Burnett<\/a>, <a href=\"https:\/\/adpulp.wpengine.com\/helen-lansdowne-resor-ad-legend\/\">Helen Lansdown Resor<\/a>, <a href=\"https:\/\/adpulp.wpengine.com\/ad-legend-marry-wells-lawrence\/\">Mary Wells Lawrence<\/a>, <a href=\"https:\/\/adpulp.wpengine.com\/howard-luck-gossage-ad-legend\/\">Howard Luck Gossage<\/a>, and <a href=\"https:\/\/adpulp.wpengine.com\/hal-riney-ad-legend\/\">Hal Riney<\/a> too.<\/p>\n<p>Up next: Rosser Reeves, David Ogilvy, Bill Bernbach, and Phyllis Robinson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lee Clow is a living legend, a creative hero, and a guide for many of today&#8217;s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWA\\Chiat\\Day in 2018. Ten years before that auspicious moment, I wrote this in these pages: The man [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[328],"tags":[],"class_list":{"0":"post-34744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-legends","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee Clow, Ad Legend - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/lee-clow-ad-legend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee Clow, Ad Legend - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Lee Clow is a living legend, a creative hero, and a guide for many of today&#8217;s working professionals. His work will continue to inspire me and many others, including future generations of advertising makers. Lee Clow retired from TBWAChiatDay in 2018. 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The article mentions the possibility of retirement, but I find the fact that Clow stands at a large workbench all day, much more intriguing. Hemingway did that. The stand at a desk and work thing.","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"clow_lee.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/clow_lee.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11042,"url":"https:\/\/www.adpulp.com\/this-post-is-not-brought-to-you-by-bing-but-it-could-be\/","url_meta":{"origin":34744,"position":2},"title":"This Post Is Not Brought To You By Bing, But It Could Be","author":"David Burn","date":"July 2, 2011","format":false,"excerpt":"Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby's the writer of the two, but Clow is Clow. 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According to The Wall Street Journal, the Pepsi account is leaving BBDO, where it's been for 40 plus years. The account will be\u2026","rel":"","context":"In &quot;Agencies&quot;","block_context":{"text":"Agencies","link":"https:\/\/www.adpulp.com\/category\/agencies\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=34744"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/34762"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=34744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=34744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=34744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}