{"id":34954,"date":"2020-09-08T09:57:00","date_gmt":"2020-09-08T14:57:00","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34954"},"modified":"2020-09-16T09:20:00","modified_gmt":"2020-09-16T14:20:00","slug":"cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/","title":{"rendered":"Can\u2019t Sell Won\u2019t Sell<\/i> Will Piss Off Many Ad People If They Read It"},"content":{"rendered":"

In a year filled with chaos and uncertainty, it\u2019s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux.<\/p>\n

And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry\u2019s feet to the fire in Can\u2019t Sell Won\u2019t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world.<\/a><\/i><\/b><\/p>\n

\"\"<\/p>\n

Frankly, this book will piss a lot of ad people off, should they decide to read it.<\/p>\n

Harrison is not subtle about what he sees as an industry dominated by myopic, left-leaning urbanites who\u2019ve forgotten what they\u2019re supposed to do as ad professionals and are out of touch with the audience they\u2019re supposed to be talking to.<\/p>\n

He echoes a point of view that\u2019s gaining popularity among some folks in the industry even as it contradicts the \u201cconventional wisdom\u201d one often reads on blogs, in industry trade publications, and on the \u201cAbout Us\u201d web page of many agencies: That in a quest to embrace \u201cbrand purpose\u201d or the idea that brands should be taking moral or political stands, the real purpose of the industry has been lost. That we\u2019re not building brands, selling products, promoting businesses, or truly offering valuable results for our clients. And that because of a desire to force-fit a sense of social justice into every deodorant, snack food, or sneaker brand, we\u2019re not only failing to keep our industry alive, we\u2019re failing to do our part to help capitalist economies provide the means to a better life for our fellow humans.<\/p>\n

Harrison is British, so much of the book is written through a British lens. If you\u2019re an American like me, some of the details, people, and campaigns he references might be little tough to relate to. But of course, in 2016 there were parallels to the Brexit results and the election of Donald Trump, which is where much of the book really has its origins. And there were similar reckonings felt among both American and British advertising people, many of whom had trouble reconciling their personal beliefs with what so many of their compatriots voted for. Harrison places the blame on an industry he sees as having turned insular, filled with too much groupthink and too little grasp of marketing fundamentals.<\/p>\n

In an interesting twist, Harrison completed the first manuscript of his book in March 2020. The COVID-19 outbreak, economic crisis, and subsequent ad industry downturn compelled him to write an additional chapter reflecting the new reality our industry is confronting. Among other things, he admits that his skepticism of the power of digital marketing has changed due to its vital role in keeping brands and sales moving in a world under lockdown.<\/p>\n

Can\u2019t Sell Won\u2019t Sell<\/i> isn\u2019t some extended blog post. Harrison\u2019s done his homework and the book is filled with extensive footnotes culled from several years of posts, articles, surveys, reports, and other ad industry sources.<\/p>\n

Still, in a lot of areas, the book does feel like an intentionally inflammatory screed. There\u2019s a whiff of \u201cget off my lawn\u201d sentiment here and there, and there are also some very big generalizations throughout. For instance, Harrison references the ad industry\u2019s renewed support this year for Black Lives Matter by calling it a \u201cmovement devoted to the destruction of capitalism.\u201d Perhaps he\u2019s confusing a mild statement of support for the tacit endorsement of the codified platform of an actual organization. Regardless, he completely dismisses the impact of overt and subtle forms of discrimination Black professionals in the ad business have experienced, at least in America. It gets only a brief mention, but it\u2019s a jarring statement in a book that\u2019s full of provocative rhetoric, and such language reduces the credibility of his larger points.<\/p>\n

Thankfully, Harrison does point out some of the ways in which advertising has worked for good \u2014 when a cause remains true to a brand\u2019s mission, as with REI\u2019s \u201cOpt Outside\u201d idea. And he revives his own experience as an agency owner to talk about how he\u2019d approach cause marketing, pick the right type of clients, or let his employees pursue work that reflects their personal values. So there are some nice lessons for ad professionals looking for the middle ground of running a successful agency that does good by its clients and good by its people.<\/p>\n

But in the end, Harrison believes the ad industry is on a suicide mission by injecting what he sees as narrow-minded ideology into the core of the business. He knows that he\u2019s perceived as being on the wrong side of the debate. As he states right out, \u201cI\u2019ve already been dropped by a couple of left-leaning industry friends who I\u2019ve known for years.\u201d (Full disclosure: I\u2019ve met Steve Harrison a couple of times and consider him a friend, even after reading the book!)<\/p>\n

I can\u2019t say he\u2019s completely right, and I can\u2019t say he\u2019s completely wrong. After all, Bill Bernbach once said, \u201cWe are so busy measuring public opinion that we forget we can mold it.\u201d And that desire to make culture drives many people in our business to right what they perceive to be society\u2019s wrongs. Ad people have a charge to change the status quo and in a world that\u2019s evolving, the industry must evolve as well. Still, we have an obligation to move the needle for the clients we work for, and so much of today\u2019s lauded work fails to do that.<\/p>\n

Ultimately, Can\u2019t Sell Won\u2019t Sell<\/i> raises some important issues worth discussing. I haven\u2019t read an advertising-related book as provocative as this one in a long time. But because of its very nature, I suspect many of the people who should read it won\u2019t touch it.<\/p>\n

Can\u2019t Sell Won\u2019t Sell is available on Amazon\u2019s US and UK websites.<\/a><\/i><\/b><\/p>\n

PREVIOUSLY ON ADPULP.COM” >> The AdPulp Interview: Steve Harrison, Howard Gossage\u2019s Biographer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a year filled with chaos and uncertainty, it\u2019s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry\u2019s feet to […]<\/p>\n","protected":false},"author":4,"featured_media":35089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,296,12],"tags":[],"class_list":{"0":"post-34954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agency-business","9":"category-resistance","10":"entry"},"yoast_head":"\nCan\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It - Adpulp\" \/>\n<meta property=\"og:description\" content=\"In a year filled with chaos and uncertainty, it\u2019s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry\u2019s feet to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T14:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-16T14:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg?fit=800%2C534&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Goldgeier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dangoldgeier\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Goldgeier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\"},\"author\":{\"name\":\"Dan Goldgeier\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/3993a6d462c2588126bad610b83fa0c6\"},\"headline\":\"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It\",\"datePublished\":\"2020-09-08T14:57:00+00:00\",\"dateModified\":\"2020-09-16T14:20:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\"},\"wordCount\":1044,\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg\",\"articleSection\":[\"Ad People\",\"Agency Business\",\"Resistance\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\",\"url\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\",\"name\":\"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It - Adpulp\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg\",\"datePublished\":\"2020-09-08T14:57:00+00:00\",\"dateModified\":\"2020-09-16T14:20:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage\",\"url\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg\",\"contentUrl\":\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg\",\"width\":800,\"height\":534,\"caption\":\"Can't Sell Won't Sell by Steve Harrison\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.adpulp.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpulp.com\/#website\",\"url\":\"https:\/\/www.adpulp.com\/\",\"name\":\"Adpulp\",\"description\":\"Advertising News and Know-How\",\"publisher\":{\"@id\":\"https:\/\/www.adpulp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpulp.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpulp.com\/#organization\",\"name\":\"Adpulp\",\"url\":\"https:\/\/www.adpulp.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"Adpulp\"},\"image\":{\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/adpulp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/3993a6d462c2588126bad610b83fa0c6\",\"name\":\"Dan Goldgeier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1553b6dd91d47201d2e1bb542cf0b25ab8accf80dbc3b10319cc2633b2091fe1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1553b6dd91d47201d2e1bb542cf0b25ab8accf80dbc3b10319cc2633b2091fe1?s=96&d=mm&r=g\",\"caption\":\"Dan Goldgeier\"},\"description\":\"Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.\",\"sameAs\":[\"http:\/\/www.dangoldgeier.com\",\"https:\/\/x.com\/dangoldgeier\"],\"url\":\"https:\/\/www.adpulp.com\/author\/dan-goldgeier\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It - Adpulp","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/","og_locale":"en_US","og_type":"article","og_title":"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It - Adpulp","og_description":"In a year filled with chaos and uncertainty, it\u2019s increasingly clear that the future of the advertising industry hinges on economic, social, and political forces constantly in flux. And in the midst of the fog of 2020 comes a firecracker of a new book. British Creative Director Steve Harrison holds the advertising industry\u2019s feet to […]","og_url":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/","og_site_name":"Adpulp","article_published_time":"2020-09-08T14:57:00+00:00","article_modified_time":"2020-09-16T14:20:00+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/i2.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg?fit=800%2C534&ssl=1","type":"image\/jpeg"}],"author":"Dan Goldgeier","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg","twitter_creator":"@dangoldgeier","twitter_site":"@adpulp","twitter_misc":{"Written by":"Dan Goldgeier","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#article","isPartOf":{"@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/"},"author":{"name":"Dan Goldgeier","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/3993a6d462c2588126bad610b83fa0c6"},"headline":"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It","datePublished":"2020-09-08T14:57:00+00:00","dateModified":"2020-09-16T14:20:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/"},"wordCount":1044,"publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"image":{"@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg","articleSection":["Ad People","Agency Business","Resistance"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/","url":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/","name":"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It - Adpulp","isPartOf":{"@id":"https:\/\/www.adpulp.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage"},"image":{"@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg","datePublished":"2020-09-08T14:57:00+00:00","dateModified":"2020-09-16T14:20:00+00:00","breadcrumb":{"@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#primaryimage","url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg","contentUrl":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg","width":800,"height":534,"caption":"Can't Sell Won't Sell by Steve Harrison"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpulp.com\/cant-sell-wont-sell-will-piss-off-many-ad-people-if-they-read-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.adpulp.com\/"},{"@type":"ListItem","position":2,"name":"Can\u2019t Sell Won\u2019t Sell Will Piss Off Many Ad People If They Read It"}]},{"@type":"WebSite","@id":"https:\/\/www.adpulp.com\/#website","url":"https:\/\/www.adpulp.com\/","name":"Adpulp","description":"Advertising News and Know-How","publisher":{"@id":"https:\/\/www.adpulp.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpulp.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adpulp.com\/#organization","name":"Adpulp","url":"https:\/\/www.adpulp.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/10\/adpulp-logo-mark-only-light-bkgrd_2-copy.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"Adpulp"},"image":{"@id":"https:\/\/www.adpulp.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/adpulp"]},{"@type":"Person","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/3993a6d462c2588126bad610b83fa0c6","name":"Dan Goldgeier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpulp.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1553b6dd91d47201d2e1bb542cf0b25ab8accf80dbc3b10319cc2633b2091fe1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1553b6dd91d47201d2e1bb542cf0b25ab8accf80dbc3b10319cc2633b2091fe1?s=96&d=mm&r=g","caption":"Dan Goldgeier"},"description":"Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.","sameAs":["http:\/\/www.dangoldgeier.com","https:\/\/x.com\/dangoldgeier"],"url":"https:\/\/www.adpulp.com\/author\/dan-goldgeier\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/brexit_shutterstock_1495809122_800.jpg","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-95M","jetpack-related-posts":[{"id":35326,"url":"https:\/\/www.adpulp.com\/ad-chatter-special-edition-with-steve-harrison\/","url_meta":{"origin":34954,"position":0},"title":"Ad Chatter: Special Edition with Steve Harrison","author":"Dan Goldgeier","date":"September 30, 2020","format":false,"excerpt":"I recently reviewed Steve Harrison's new book here on Adpulp.com, Can\u2019t Sell Won\u2019t Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world. In this special edition of Ad Chatter, I talked with Steve a little more about his book. We covered a wide\u2026","rel":"","context":"In "Ad Chatter"","block_context":{"text":"Ad Chatter","link":"https:\/\/www.adpulp.com\/category\/ad-chatter\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/s3-news-tmp-118579-steveharrison-default-800.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/s3-news-tmp-118579-steveharrison-default-800.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/s3-news-tmp-118579-steveharrison-default-800.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/s3-news-tmp-118579-steveharrison-default-800.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2919,"url":"https:\/\/www.adpulp.com\/current_events\/","url_meta":{"origin":34954,"position":1},"title":"Current Events Used To Sell Whiskey","author":"David Burn","date":"September 4, 2006","format":false,"excerpt":"Is war fair fodder for advertising? Leo Burnett thinks it is, and so does Diageo, the world's largest spirits company. According to the International Herald Tribune, the two have teamed to provide a new twist on Johnnie Walker's \"Keep Walking\" campaign (originally created by Bartle Bogle Hegarty) for the Lebanese\u2026","rel":"","context":"In "Political Advertising"","block_context":{"text":"Political Advertising","link":"https:\/\/www.adpulp.com\/category\/political-advertising\/"},"img":{"alt_text":"keep_walking_lebanon.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/keep_walking_lebanon.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":33755,"url":"https:\/\/www.adpulp.com\/howard-luck-gossage-ad-legend\/","url_meta":{"origin":34954,"position":2},"title":"Howard Luck Gossage, Ad Legend","author":"David Burn","date":"May 25, 2020","format":false,"excerpt":"Howard Luck Gossage is a cult figure. He is considered by some of today's practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to \u201chold court\u201d therein. Gossage was friends with Marshall\u2026","rel":"","context":"In "Ad Legends"","block_context":{"text":"Ad Legends","link":"https:\/\/www.adpulp.com\/category\/ad-legends\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/05\/Gossage-4x6-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":35855,"url":"https:\/\/www.adpulp.com\/political-ad-spending-in-2020-a-case-study-in-piss-poor-roi\/","url_meta":{"origin":34954,"position":3},"title":"Political Ad Spending in 2020: A Case Study In Piss Poor ROI","author":"David Burn","date":"November 5, 2020","format":false,"excerpt":"Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas\u2026","rel":"","context":"In "Digital"","block_context":{"text":"Digital","link":"https:\/\/www.adpulp.com\/category\/digital\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/stop-talking-e1604588186778.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/stop-talking-e1604588186778.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/stop-talking-e1604588186778.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/stop-talking-e1604588186778.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2020\/11\/stop-talking-e1604588186778.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":11533,"url":"https:\/\/www.adpulp.com\/advertainment-has-to-sell-or-brands-wont-continue-to-fund-it\/","url_meta":{"origin":34954,"position":4},"title":"Advertainment Has To Sell, Or Brands Won’t Continue To Fund It","author":"David Burn","date":"July 28, 2011","format":false,"excerpt":"Jonathan Salem Baskin stirred the Ad Age pot by questioning the value of W+K's Old Spice \"Man on a Horse\" and \"Mano a Mano in El Bano\" campaigns in sales terms. \"Every CMO needs to see this exercise for the time-waster it is,\" Baskin argues. \"Cart without horse. Medium without\u2026","rel":"","context":"In "Advertainment"","block_context":{"text":"Advertainment","link":"https:\/\/www.adpulp.com\/category\/advertainment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37996,"url":"https:\/\/www.adpulp.com\/ad-chatter-season-5-episode-1-steve-harrison-talks-about-ad-legend-howard-gossage\/","url_meta":{"origin":34954,"position":5},"title":"Ad Chatter Season 5, Episode 1: Steve Harrison Talks About Ad Legend Howard Gossage","author":"Dan Goldgeier","date":"May 21, 2024","format":false,"excerpt":"We have a returning guest! Host Dan Goldgeier chats with Steve Harrison about his new book, co-written with Dave Dye, The Howard Gossage Show \u2013 and what it can teach you about advertising, fun, fame, and manipulating the media. In this 29-minute podcast, Dan and Steve chat about: \u2022 What\u2026","rel":"","context":"In "Ad People"","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2024\/05\/61pmanjklL._SL1360_.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=34954"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/35089"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=34954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=34954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=34954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}