{"id":34967,"date":"2020-09-08T08:39:27","date_gmt":"2020-09-08T13:39:27","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=34967"},"modified":"2020-09-08T08:41:39","modified_gmt":"2020-09-08T13:41:39","slug":"we-got-now-new-balance-athletes-say-and-i-believe-them","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/we-got-now-new-balance-athletes-say-and-i-believe-them\/","title":{"rendered":"&#8220;We Got Now,&#8221; New Balance Athletes Say (And I Believe Them)"},"content":{"rendered":"<p>Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j_KVAZmaWv8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>New Balance&#8217;s new campaign video features US tennis star <a href=\"https:\/\/www.newbalance.com\/coco-gauff\/\">Coco Gauff<\/a>, who has used her powerful, swift rise in the sport to advocate for social change.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-34970\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/09\/Coco-Gauff-e1599568565803-300x239.png\" alt=\"\" width=\"300\" height=\"239\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/Coco-Gauff-e1599568565803-300x239.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/Coco-Gauff-e1599568565803-768x613.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/Coco-Gauff-e1599568565803.png 792w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>\u201cCoco has established herself as a leading voice among Gen Z,\u201d said Jeff McAdams, Senior Director of Global Marketing at New Balance. \u201cHer dedication on and off the court continues to exemplify the &#8216;We Got Now&#8217; mantra and we are proud to help Coco elevate her voice.\u201d<\/p>\n<p>I don&#8217;t blame McAdams for saying that (via his PR agents), but it&#8217;s Coco who is elevating the New Balance brand. Given the tenor and content of the campaign, this is a necessary point to make.<\/p>\n<h2>Complexity&#8230;Today&#8217;s Athletes Can Handle It<\/h2>\n<p>Coco\u2019s &#8216;We Got Now&#8217; spot represents the fourth episode in New Balances\u2019 campaign that captures the brand\u2019s impact across sports and culture. Let&#8217;s see the campaign, which was conceived and produced by <a href=\"http:\/\/www.therecleague.com\/about\">The Rec League<\/a>, a Los Angeles-based creative and production agency.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/aTIZEtc7vXQ?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/AbFdomni6-w?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EcxqO7VOB9Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Nike, Adidas, and other brands have long captured the fighting spirit of their sponsored athletes and highlighted their grit and greatness on screen. New Balance is now adding a deeper dimension. Instead of seeing professional athletes as one-dimensional performers, we begin to see how these individuals (who play sports at the highest level) live, how they think, and what they care about.<\/p>\n<p>New Balance is painting a fuller, more human, picture and it&#8217;s the right thing to do. Speaking of things that are right, did you know that New Balance <a href=\"https:\/\/www.newbalance.com\/made-in-us-and-uk\/\">makes some (but not all) of its shoes in the U.S.A.<\/a>?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34975\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/09\/Custom_Shoes___Sneakers_Made_in_the_USA_-_New_Balance.png\" alt=\"\" width=\"886\" height=\"479\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/Custom_Shoes___Sneakers_Made_in_the_USA_-_New_Balance.png 886w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/Custom_Shoes___Sneakers_Made_in_the_USA_-_New_Balance-300x162.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/Custom_Shoes___Sneakers_Made_in_the_USA_-_New_Balance-768x415.png 768w\" sizes=\"auto, (max-width: 886px) 100vw, 886px\" \/><\/p>\n<p>Companies that do good things, deserve great advertising. It&#8217;s good to see New Balance hit its stride with &#8216;We Got Now&#8217;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance&#8217;s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. \u201cCoco has established herself as a leading voice [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,38,96],"tags":[],"class_list":{"0":"post-34967","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-creative-review","8":"category-lifestyle-marketing","9":"category-sports-marketing","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;We Got Now,&quot; New Balance Athletes Say (And I Believe Them) - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/we-got-now-new-balance-athletes-say-and-i-believe-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;We Got Now,&quot; New Balance Athletes Say (And I Believe Them) - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Nike is fighting culture wars. Meanwhile, New Balance is paving the way to a brighter future for athletes and the athletic. New Balance&#8217;s new campaign video features US tennis star Coco Gauff, who has used her powerful, swift rise in the sport to advocate for social change. \u201cCoco has established herself as a leading voice [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adpulp.com\/we-got-now-new-balance-athletes-say-and-i-believe-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Adpulp\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-08T13:39:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T13:41:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/adpulp.com\/wp-content\/uploads\/2020\/09\/CG-super-star.png?fit=1094%2C769&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1094\" \/>\n\t<meta property=\"og:image:height\" content=\"769\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Burn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davidburn\" \/>\n<meta name=\"twitter:site\" content=\"@adpulp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Burn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpulp.com\/we-got-now-new-balance-athletes-say-and-i-believe-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpulp.com\/we-got-now-new-balance-athletes-say-and-i-believe-them\/\"},\"author\":{\"name\":\"David Burn\",\"@id\":\"https:\/\/www.adpulp.com\/#\/schema\/person\/40be2d95bd1121a5f5da567c4059856c\"},\"headline\":\"&#8220;We Got Now,&#8221; 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David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.","sameAs":["http:\/\/www.davidburn.com\/","https:\/\/x.com\/@davidburn"],"url":"https:\/\/www.adpulp.com\/author\/david-burn\/"}]}},"jetpack_featured_media_url":"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/09\/CG-super-star.png","jetpack_shortlink":"https:\/\/wp.me\/p207Fp-95Z","jetpack-related-posts":[{"id":30590,"url":"https:\/\/www.adpulp.com\/whats-on-tv\/","url_meta":{"origin":34967,"position":0},"title":"What&#8217;s on TV? Commercials.","author":"David Burn","date":"July 18, 2019","format":false,"excerpt":"What's on TV? Commercials. Let's watch. New Balance https:\/\/youtu.be\/xP52XhzbHSg LA-based creative and production agency\u00a0The Rec League\u00a0is behind a new global campaign for New Balance to promote the athletic brand\u2019s\u00a0FuelCell Propel and Rebel running shoes. The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance\u2019s top\u2026","rel":"","context":"In &quot;Celebrity Endorsement&quot;","block_context":{"text":"Celebrity Endorsement","link":"https:\/\/www.adpulp.com\/category\/celebrity-endorsement\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/07\/New-Balance-TV.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/07\/New-Balance-TV.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/07\/New-Balance-TV.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/07\/New-Balance-TV.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/07\/New-Balance-TV.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2019\/07\/New-Balance-TV.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":25992,"url":"https:\/\/www.adpulp.com\/new-balance-can-say-fearlessly-independent-since-1906\/","url_meta":{"origin":34967,"position":1},"title":"Only New Balance Can Say, &#8220;Fearlessly Independent Since 1906&#8221;","author":"David Burn","date":"February 9, 2018","format":false,"excerpt":"Boston-based New Balance is a different kind of sports brand that attracts a unique type of athlete\u2014the team player who also thinks for themselves and isn't afraid of taking a stand. The company's products are not worn by every kid on every corner. The company's new agency\u2014VML in Kansas City\u2014is\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/New_Balance.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/New_Balance.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/New_Balance.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2018\/02\/New_Balance.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":12283,"url":"https:\/\/www.adpulp.com\/new-balance-wants-you-to-cover-both-feet-with-a-minimalist-shell\/","url_meta":{"origin":34967,"position":2},"title":"New Balance Wants You To Cover Both Feet With A Minimalist Shell","author":"David Burn","date":"September 6, 2011","format":false,"excerpt":"According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/iy-UDjaG9k0\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":996,"url":"https:\/\/www.adpulp.com\/reebok_is_what\/","url_meta":{"origin":34967,"position":3},"title":"Reebok Is What It Is","author":"David Burn","date":"July 22, 2005","format":false,"excerpt":"AP: Reebok International Ltd. said Thursday its second-quarter profit soared 71 percent on strong sales driven by the athletic shoe and apparel maker's high-performance model shoes and \"I am what I am\" marketing campaign. Paul Fireman, Reebok's chairman and chief executive, said the \"I am what I am\" marketing campaign\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7194,"url":"https:\/\/www.adpulp.com\/the_better_the\/","url_meta":{"origin":34967,"position":4},"title":"The Better The Editor, The Better","author":"David Burn","date":"October 21, 2009","format":false,"excerpt":"Sean Blanda of eMedia Vitals is looking at the how editors are still a vital component of the media business, despite reports to the contrary. \"Aggregation is just bringing stuff together, just collecting stuff and laying it out there. We used to do that more in the old days,\" says\u2026","rel":"","context":"In &quot;Content Marketing&quot;","block_context":{"text":"Content Marketing","link":"https:\/\/www.adpulp.com\/category\/content\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37528,"url":"https:\/\/www.adpulp.com\/in-mythical-malibu-you-can-do-whatever-tastes-good\/","url_meta":{"origin":34967,"position":5},"title":"In Mythical Malibu, You Can &#8220;Do Whatever Tastes Good&#8221;","author":"David Burn","date":"April 26, 2022","format":false,"excerpt":"Visual candy in an ad solves the first rule of attraction\u2014get people to drop whatever they're doing and pay attention to the brand instead. In this new \"Welcome to Malibu\" commercial from Malibu Rum and Wieden+Kennedy London, the visual candy on display makes it hard to look away. https:\/\/youtu.be\/Uc1HEIQox54 In\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Malibu.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Malibu.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Malibu.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Malibu.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.adpulp.com\/wp-content\/uploads\/2022\/04\/Malibu.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=34967"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/34967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/34969"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=34967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=34967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=34967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}