{"id":35354,"date":"2020-10-01T09:13:43","date_gmt":"2020-10-01T14:13:43","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=35354"},"modified":"2020-10-03T05:24:41","modified_gmt":"2020-10-03T10:24:41","slug":"how-to-humanize-a-technology-offering-with-exceptional-brand-story-and-brand-identity","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/how-to-humanize-a-technology-offering-with-exceptional-brand-story-and-brand-identity\/","title":{"rendered":"How To Humanize A Technology Offering with Exceptional Brand Story and Brand Identity"},"content":{"rendered":"

How do you send digital files that are too large for email? Specifically, which provider do you use? Dropbox? Dropsend? Sharefile? WeTransfer?<\/p>\n

\"\"<\/p>\n

One of these tech companies is an impressive marketer with a full suite of tools for creative people.<\/p>\n

One of these companies believes in the power of brand, art, story to separate it from the pack.<\/p>\n

One of these companies donates 30% of its advertising space to artists they admire and causes they care about.<\/p>\n

One of these companies provides a unique advertising opportunity for brands on its landing\/home page.<\/p>\n

Doubt. Create. Repeat.<\/h2>\n

WeTransfer<\/a> looks and feels like a company I want to do business with. They don’t clutter their web pages with too much type or an endless stream of offers. It’s also easy to understand the company’s offerings and potential value.<\/p>\n