{"id":35661,"date":"2020-10-19T08:53:33","date_gmt":"2020-10-19T13:53:33","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=35661"},"modified":"2020-10-21T15:58:04","modified_gmt":"2020-10-21T20:58:04","slug":"live-entertainment-is-missing-and-we-the-people-badly-miss-it","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/live-entertainment-is-missing-and-we-the-people-badly-miss-it\/","title":{"rendered":"Live Entertainment Is Missing, And We, the People, Badly Miss It"},"content":{"rendered":"<p>Last month, <a href=\"https:\/\/adpulp.wpengine.com\/the-rob-schwartz-interview-a-preview\/\">I asked Rob Schwartz<\/a>, CEO of TBWA\\Chiat\\Day NY this pointed question.<\/p>\n<p><strong> Adpulp: <\/strong>Who and\/or what do you admire in the ad biz today?<\/p>\n<p><strong>Schwartz:<\/strong> I think the best advertising today is coming from one place: <a href=\"https:\/\/www.youtube.com\/c\/TheLincolnProject\/videos\">The Lincoln Project<\/a>. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking about it. Oh, and let\u2019s not forget the volume. These guys do a Super Bowl ad each time the fodder emerges from Washington.<\/p>\n<p>That&#8217;s high praise from one of the industry&#8217;s high priests. Let&#8217;s look at some of the anti-Trump group&#8217;s recent output.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wpAEgxIidn0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>&#8220;The Swamp is drained.&#8221; Snnnnappp!<\/p>\n<p>To make an effective attack ad, you need to understand what matters to people. College football matters to people\u2014a fact that many liberals find tough to swallow. Thankfully, these anti-Trump Republicans do not have any such glaring blind spots.<\/p>\n<h2>Entertain Me!<\/h2>\n<p>Robert Kennedy, Jr. said, &#8220;Americans and the most entertained and least informed people on the planet.&#8221; That&#8217;s a damning insight that may need to be reworked soon, as the Entertainment industries are struggling to stay alive at the moment.<\/p>\n<p><span class=\"break-words\"><span dir=\"ltr\"><a href=\"https:\/\/www.linkedin.com\/in\/ACoAAABDmCUBO82QXz_8uvxAmjckAnprlCJCi6o\" data-attribute-index=\"0\" data-entity-hovercard-id=\"urn:li:fs_miniProfile:ACoAAABDmCUBO82QXz_8uvxAmjckAnprlCJCi6o\" data-entity-type=\"MINI_PROFILE\">Rishad Tobaccowala points to the problem in his latest newsletter: <\/a><\/span><\/span><span class=\"break-words\"><span dir=\"ltr\">&#8220;The biggest unknown is the future of Entertainment. It is very likely that post-vaccine live experiences from Broadway Theater to Concerts to Sports will surge in popularity while movie theaters are likely to struggle as streaming becomes the core business of the Big Studios and the economics of movie-going look increasingly expensive to that of streaming at home.&#8221; <\/span><\/span><\/p>\n<p>I hear the deep thinkers. I also understand that watching a film in your living room is not the same as <em>going to the movies<\/em>. We crave experiences and right now, we also want to leave the home and &#8216;just be&#8217; in public again. Safely.<\/p>\n<p>I am pleased to see the Biden for President campaign pick up on this core need. There is no music or joy in today&#8217;s White House, but Main Street isn&#8217;t playing that sorry song. We need music and we will have music.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SW86jyTsYe4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>The Blind Pig is a live music venue on Sixth Street in downtown Austin, Texas. Sixth Street and Austin&#8217;s Entertainment District are home to several dozen live music venues, and they&#8217;re all empty. They have been for seven months, as we may have seven months or more to go before they&#8217;re open again.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35667 size-medium\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/10\/The_Blind_Pig___Joe_Biden_For_President_2020_-_YouTube-300x153.png\" alt=\"\" width=\"300\" height=\"153\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/The_Blind_Pig___Joe_Biden_For_President_2020_-_YouTube-300x153.png 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/The_Blind_Pig___Joe_Biden_For_President_2020_-_YouTube-1024x521.png 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/The_Blind_Pig___Joe_Biden_For_President_2020_-_YouTube-768x391.png 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/The_Blind_Pig___Joe_Biden_For_President_2020_-_YouTube.png 1143w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Painful.<\/p>\n<p>UPDATE&#8230;not sure where the video above disappeared to. Here&#8217;s an overview from Rolling Stone. <\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iFG3rOpfYnY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, I asked Rob Schwartz, CEO of TBWA\\Chiat\\Day NY this pointed question. Adpulp: Who and\/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56,38,7,324],"tags":[],"class_list":{"0":"post-35661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiential","8":"category-lifestyle-marketing","9":"category-political-advertising","10":"category-tea-for-texas","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Entertainment Is Missing, And We, the People, Badly Miss It - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/live-entertainment-is-missing-and-we-the-people-badly-miss-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live Entertainment Is Missing, And We, the People, Badly Miss It - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Last month, I asked Rob Schwartz, CEO of TBWAChiatDay NY this pointed question. 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