{"id":35671,"date":"2020-10-20T08:50:53","date_gmt":"2020-10-20T13:50:53","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=35671"},"modified":"2020-10-21T09:47:41","modified_gmt":"2020-10-21T14:47:41","slug":"bronze-seeks-silver-shows-the-personal-side-of-a-pivotal-era-in-the-ad-industry","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/bronze-seeks-silver-shows-the-personal-side-of-a-pivotal-era-in-the-ad-industry\/","title":{"rendered":"<i>Bronze Seeks Silver<\/i> Shows The Personal Side of A Pivotal Era In the Ad Industry"},"content":{"rendered":"<p><em><b>\u201cEven with every advantage I was given, I\u2019ve had to plan, sweat, and fight for each move on this marketing game board.&#8221; -Mat Zucker<br \/>\n<\/b><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/10\/1qiGaWv4YIsGBxj_E_mxGgg.jpeg\" alt=\"\" width=\"800\" height=\"533\" class=\"aligncenter size-full wp-image-35673\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/1qiGaWv4YIsGBxj_E_mxGgg.jpeg 800w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/1qiGaWv4YIsGBxj_E_mxGgg-300x200.jpeg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/1qiGaWv4YIsGBxj_E_mxGgg-768x512.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>There are two styles of books advertising professionals write when they want to tell their career \u201cwar stories\u201d and impart some of their learned wisdom: Either it\u2019s a cradle-to-boardroom minutiae-laden biography or a series of simple, 1- or 2-page digestible anecdotes.<\/p>\n<p>Refreshingly, Mat Zucker takes a different approach in his new book <a href=\"https:\/\/www.amazon.com\/Bronze-Seeks-Silver-Creative-Marketing\/dp\/1649997264\"><em>Bronze Seeks Silver: Lessons From A Creative Career In Marketing<\/em>.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-35680\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/10\/Bronze-Seeks-Silver-1024x393.jpeg\" alt=\"\" width=\"1024\" height=\"393\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Bronze-Seeks-Silver-1024x393.jpeg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Bronze-Seeks-Silver-300x115.jpeg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Bronze-Seeks-Silver-768x295.jpeg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/Bronze-Seeks-Silver.jpeg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Zucker takes highlights from his career and breaks it down into 13 brief stories, each adding up to a small standalone chapter. And he\u2019s had quite a storied career: His first job was as a secretary at FCB\/Leber Katz Partners in New York City (yes, once upon a time even the lowliest of creative directors had secretaries) which he eventually parlayed into a copywriting job. This was the mid-\u201890s, though, and Zucker found himself at the beginnings of the Internet era, a time when most ad people turned up their noses at the idea of advertising on the World Wide Web.<\/p>\n<p>But he embraced the new technologies, eventually working his way to senior positions at digital pioneers Blue Marble, OgilvyOne, and R\/GA. Along the way, he navigated account wins, losses, and office politics while working on some of the world\u2019s biggest brands.<\/p>\n<p><i><a href=\"http:\/\/www.bronzeseekssilver.com\">Bronze Seeks Silver<\/i><\/a> presents a brief snapshot of all these phases of Zucker\u2019s career, with triumphs and tribulations at every step (an infamous sandwich chain pitch video makes a cameo appearance.) And that\u2019s what makes the book interesting. <\/p>\n<p>Many memoirs are written by people who\u2019ve had storied careers at one or two companies, but Zucker\u2019s job hopscotching is quite illuminating. We get a good glimpse into how hard work, timing, and luck all play a role in shaping a successful career in advertising, even when the setbacks can seem insurmountable. <i><a href=\"http:\/\/www.bronzeseekssilver.com\">Bronze Seeks Silver<\/i><\/a> is a great book for all those who want to learn how to thrive in a business that\u2019s always evolving.<\/p>\n<p><i>Special thanks to Mat Zucker who generously provided me with a review copy.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEven with every advantage I was given, I\u2019ve had to plan, sweat, and fight for each move on this marketing game board.&#8221; -Mat Zucker There are two styles of books advertising professionals write when they want to tell their career \u201cwar stories\u201d and impart some of their learned wisdom: Either it\u2019s a cradle-to-boardroom minutiae-laden biography [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,296],"tags":[],"class_list":{"0":"post-35671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-people","8":"category-agency-business","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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The ad can be as long as it takes to communicate the idea powerfully, up to\u2026","rel":"","context":"In &quot;Ad People&quot;","block_context":{"text":"Ad People","link":"https:\/\/www.adpulp.com\/category\/ad-people\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24587,"url":"https:\/\/www.adpulp.com\/childs-pain-citys-pain-nations-pain\/","url_meta":{"origin":35671,"position":3},"title":"A Child&#8217;s Pain Is The City&#8217;s Pain Is The Nation&#8217;s Pain","author":"David Burn","date":"July 1, 2017","format":false,"excerpt":"The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood. Perhaps, that's why these animated tales from VML contain such awesome power. 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