{"id":35677,"date":"2020-10-20T18:35:47","date_gmt":"2020-10-20T23:35:47","guid":{"rendered":"https:\/\/adpulp.wpengine.com\/?p=35677"},"modified":"2020-10-20T18:35:47","modified_gmt":"2020-10-20T23:35:47","slug":"next-level-customer-care-care-of-the-buy-now-blocker-from-fifth-third-bank","status":"publish","type":"post","link":"https:\/\/www.adpulp.com\/next-level-customer-care-care-of-the-buy-now-blocker-from-fifth-third-bank\/","title":{"rendered":"Next Level Customer Care, Care of The &#8220;Buy Now&#8221; Blocker from Fifth Third Bank"},"content":{"rendered":"<p>Is it a bank&#8217;s job to help its customers save money? The more customers&#8217; deposits remain in the bank, the more the bank can use the money to invest, so yes. It&#8217;s also the right thing to do.<\/p>\n<p>But how? <em>How<\/em> does a bank move people to care about saving money, instead of spending money?<\/p>\n<p>What if the bank hacked the algorithms? What if the bank turned modern marketing on its ear?<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hUja6ijSDSg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>Fifth Third Bank\u2019s new campaign\u2014in partnership with <a href=\"https:\/\/pereiraodell.com\/campaign\/buy-now-blocker\">Pereira O\u2019Dell<\/a> blocks social advertisers in favor of financial education.<\/p>\n<p><a href=\"https:\/\/www.53.com\/\">Fifth Third\u2019s<\/a> \u201cBuy Now Blocker\u201d is a data-driven media buy designed to make people think twice before purchasing an unnecessary item and encouraging you to save for an absolutely necessary item. The \u201cBuy Now Blocker\u201d does not require a plug-in or download. Fifth Third just bought some of the most sought-after search terms, just like the retailers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-35689\" src=\"https:\/\/adpulp.wpengine.com\/wp-content\/uploads\/2020\/10\/3-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/3-1024x576.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/3-300x169.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/3-768x432.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/3-1536x864.jpg 1536w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2020\/10\/3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The aim of this campaign is to raise awareness around the brand\u2019s free automatic savings products, which give people a better and easier way to save for the things they really need. Here\u2019s how it works: Instead of viewing a normal social media ad, users view a minimally branded message that highlights the type of ad he or she might have been served.<\/p>\n<p>For example, a \u201cBuy Now Blocker\u201d ad might read: \u201cThis could have been a handbag ad.\u201d<\/p>\n<h2>What Are the Top 10 Terms That <em>Your Customers<\/em> Are Searching For?<\/h2>\n<p>Fifth Third&#8217;s retail customers are searching for &#8220;budgeting tips&#8221; and other terms on their machines. The bank found a way to innovate around their customers&#8217; natural online behaviors.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/J-e00TM9q18?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p>What terms are your future customers searching for, right now? And more importantly, what are you prepared to do about it?<\/p>\n<p>If your answer is to serve another ad, you might be the one who gets served. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it a bank&#8217;s job to help its customers save money? The more customers&#8217; deposits remain in the bank, the more the bank can use the money to invest, so yes. It&#8217;s also the right thing to do. But how? How does a bank move people to care about saving money, instead of spending money? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":35688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[187,127,119],"tags":[],"class_list":{"0":"post-35677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data","8":"category-creative-review","9":"category-social-media","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Next Level Customer Care, Care of The &quot;Buy Now&quot; Blocker from Fifth Third Bank - Adpulp<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpulp.com\/next-level-customer-care-care-of-the-buy-now-blocker-from-fifth-third-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Next Level Customer Care, Care of The &quot;Buy Now&quot; Blocker from Fifth Third Bank - Adpulp\" \/>\n<meta property=\"og:description\" content=\"Is it a bank&#8217;s job to help its customers save money? 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Every time you buy something with a Bank of America Visa\u00ae debit card, we'll round up your purchase to the nearest dollar amount and transfer the difference\u2026","rel":"","context":"In &quot;Promotions&quot;","block_context":{"text":"Promotions","link":"https:\/\/www.adpulp.com\/category\/promotions\/"},"img":{"alt_text":"keep_the_change.jpg","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/keep_the_change.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3759,"url":"https:\/\/www.adpulp.com\/phillyinc_broug\/","url_meta":{"origin":35677,"position":2},"title":"PhillyInc. Brought To You By Citizens Bank","author":"David Burn","date":"April 27, 2007","format":false,"excerpt":"The New York Times is interested, as is the larger newspaper industry, in the various ideas being brought to bare in Philadelphia, care of high profile ad man turned newspaper publisher, Brian P. Tierney. 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You can see from the spots above where the production quality\u2026","rel":"","context":"In &quot;Featured Creative&quot;","block_context":{"text":"Featured Creative","link":"https:\/\/www.adpulp.com\/category\/creative-review\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4325,"url":"https:\/\/www.adpulp.com\/pitching_boomer\/","url_meta":{"origin":35677,"position":4},"title":"Pitching Boomers With A Bus","author":"David Burn","date":"October 3, 2007","format":false,"excerpt":"If you're an aging hippie with a bunch of money, Bank of America wants to hold your hand. According to The New York Times, B of A paid $3.3 billion for U.S. Trust, a storied institution whose clients have included Rockefellers, Astors and Vanderbilts. 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The New York-based bank apologized for contributing to \"a brutal and unjust institution\"\u2026","rel":"","context":"In &quot;Brands&quot;","block_context":{"text":"Brands","link":"https:\/\/www.adpulp.com\/category\/brands\/"},"img":{"alt_text":"aldermantillman.gif","src":"https:\/\/i0.wp.com\/adpulp.wpengine.com\/archive\/aldermantillman.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/35677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/comments?post=35677"}],"version-history":[{"count":0,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/posts\/35677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media\/35688"}],"wp:attachment":[{"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/media?parent=35677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/categories?post=35677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpulp.com\/wp-json\/wp\/v2\/tags?post=35677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}